{"id":63265,"date":"2022-09-26T14:34:09","date_gmt":"2022-09-26T09:04:09","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?post_type=web-story&#038;p=63265"},"modified":"2022-09-26T14:43:32","modified_gmt":"2022-09-26T09:13:32","slug":"a-winning-brand-strategy-is-all-you-need","status":"publish","type":"web-story","link":"https:\/\/www.the-next-tech.com\/web-stories\/a-winning-brand-strategy-is-all-you-need\/","title":{"rendered":"A Winning Brand Strategy Is All You Need"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto%3Awght%40700\" rel=\"stylesheet\"\/>\n<style 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e3b4fc43-85a1-4a30-8447-a18cd5313167\">\n<div class=\"fill\" style=\"background-color:#000;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:20.55016%;width:76.69903%;height:12.13592%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 2.666666666666667% 2.666666666666667% 2.666666666666667% 2.666666666666667%\" id=\"el-976ff98d-c7d1-43e0-ab83-6fd59cc01bb6\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09345332278481001% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.339806em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"What_is_Brand_Strategy_and_What_are_the_Powerful_Elements_of_a_Winning_Brand_Strategy\"><\/span><span><span style=\"font-weight: 700; color: #fff\">What is Brand Strategy, and What are the Powerful Elements of a Winning Brand Strategy?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6613545d-c5ba-4f46-96d9-229ed907de10\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0ac9e837-a502-45b1-b81a-3d5bd24c4aae\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-18.4466%;top:-9.38511%;width:146.35922%;height:122.16828%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-aa8b8d97-afb1-4593-8e8b-109f0c63757c\">\n<div style=\"position:absolute;width:100.16584%;height:100%;left:-0.08292%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ba009630-342f-49ee-a253-cb76ed4c3fd1\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.61) 100%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:2.91262%;top:51.77994%;width:95.14563%;height:33.00971%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ac51d081-7816-4cab-9764-cc69ee4afe65\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, rgba(0,0,0,0.33) 0%, #000 100%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:8.49515%;top:54.36893%;width:84.2233%;height:27.83172%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5763688760806917% 0.5763688760806917% 0.5763688760806917% 0.5763688760806917% \/ 1.1627906976744187% 1.1627906976744187% 1.1627906976744187% 1.1627906976744187%\" id=\"el-8ab9a9f4-e220-4537-bb61-912468f8b1ef\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.07294668587896223% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">A brand strategy describes the overall approach a company takes to present itself to its target audience. Great brand strategies will improve brand loyalty, customer satisfaction, and sales. Brand strategy&#8217;s main purpose is to create a strong impression and build a relationship with consumers.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e2e88606-68e4-441e-b5a0-6d45f25476eb\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2edc9e0a-88fa-40e0-9c2b-616fcd96f4b5\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-24.02913%;top:-9.2233%;width:160.19417%;height:106.79612%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-82e17901-3e3c-411a-a946-1c7f3b483aa4\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1633409361618-c73427e4e206?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxicmFuZHxlbnwwfHx8fDE2NjQwOTIyMDg&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=10800&amp;h=10800&amp;fit=max\" alt=\"3D Render of a cube. :)\" srcSet=\"https:\/\/images.unsplash.com\/photo-1633409361618-c73427e4e206?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxicmFuZHxlbnwwfHx8fDE2NjQwOTIyMDg&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=10800&amp;h=10800&amp;fit=max 10800w,https:\/\/images.unsplash.com\/photo-1633409361618-c73427e4e206?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxicmFuZHxlbnwwfHx8fDE2NjQwOTIyMDg&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=8640&amp;h=8640&amp;fit=max 8640w,https:\/\/images.unsplash.com\/photo-1633409361618-c73427e4e206?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxicmFuZHxlbnwwfHx8fDE2NjQwOTIyMDg&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=6480&amp;h=6480&amp;fit=max 6480w,https:\/\/images.unsplash.com\/photo-1633409361618-c73427e4e206?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxicmFuZHxlbnwwfHx8fDE2NjQwOTIyMDg&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=4320&amp;h=4320&amp;fit=max 4320w,https:\/\/images.unsplash.com\/photo-1633409361618-c73427e4e206?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxicmFuZHxlbnwwfHx8fDE2NjQwOTIyMDg&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=2160&amp;h=2160&amp;fit=max 2160w,https:\/\/images.unsplash.com\/photo-1633409361618-c73427e4e206?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxicmFuZHxlbnwwfHx8fDE2NjQwOTIyMDg&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=340&amp;h=340&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 72vh, 160vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-38.83495%;top:-9.2233%;width:177.42718%;height:121.84466%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-db0aed26-4d83-4480-8922-317da03224d2\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, #000 1%, rgba(0,0,0,0) 99%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:10.92233%;top:11.65049%;width:79.12621%;height:9.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6134969325153374% 0.6134969325153374% 0.6134969325153374% 0.6134969325153374% \/ 3.571428571428571% 3.571428571428571% 3.571428571428571% 3.571428571428571%\" id=\"el-15203d31-afdc-4cd2-8bd2-567f8730bdf1\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10352760736196275% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Elements_of_A_Powerful_Branding_Strategy\"><\/span><span><span style=\"font-weight: 700\">Elements of A Powerful Branding Strategy<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:41.90939%;width:76.69903%;height:15.04854%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-dcb9b13f-ffe5-418c-9479-30efabdaeb52\">\n<div class=\"fill\" style=\"background-color:rgba(0,0,0,0.5);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:35.43689%;top:49.51456%;width:29.12621%;height:4.20712%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.6666666666666667% 1.6666666666666667% 1.6666666666666667% 1.6666666666666667% \/ 7.6923076923076925% 7.6923076923076925% 7.6923076923076925% 7.6923076923076925%\" id=\"el-f508da75-6146-400c-976a-38f8ad0674ed\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2695312499999991% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Brand_Core\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Brand Core<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:56.95793%;width:76.69903%;height:42.39482%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-05b6907b-4a42-4b59-b082-0715197319c6\">\n<div class=\"fill\" style=\"background-color:rgba(0,0,0,0.5);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.56311%;top:59.70874%;width:70.87379%;height:31.39159%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.684931506849315% 0.684931506849315% 0.684931506849315% 0.684931506849315% \/ 1.0309278350515463% 1.0309278350515463% 1.0309278350515463% 1.0309278350515463%\" id=\"el-79ff9225-2014-4277-b51b-be08c7ce8617\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08668664383561607% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">The core of a brand is comprised of its core beliefs and values as well as the brand story. Customers expect brands that have strong values should take actions to improve the world. Customers are willing to &#8220;repay\u201d brands for this reason. 89% of shoppers will stick with brands that share their values.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9cbb2485-1939-4dd4-81fb-e3f4e1a5a9df\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c5e79415-4c42-4b7a-8bba-00439acb0aea\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":150,\"duration\":1001,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-cdd9ce0b-ec91-475e-815b-505fafe9342e\",\"keyframes\":{\"transform\":[\"translate3d(0px, 136.73345%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":150,\"duration\":1001,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a9f991f9-bf26-45f0-8f96-d2d7be76ae62\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:17.23301%;top:57.76699%;width:66.01942%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-24a80c0a-28ee-4170-8a21-33ca8c591b9b\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.7898667279411764% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.404531em;line-height:1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Brand_Message\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Brand Message<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:8.49515%;top:68.77023%;width:83.25243%;height:29.61165%;opacity:1\">\n<div id=\"anim-c5e79415-4c42-4b7a-8bba-00439acb0aea\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-cdd9ce0b-ec91-475e-815b-505fafe9342e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 136.73345%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-6bec4e8d-8436-4be8-b0ed-be417b898573\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8609693877551019% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Brands are often known for having a unique voice. Brand Message is the essence of a brand&#8217;s voice and personality. The brand voice is comprised of all messages and tone used by the brand on any marketing channels that convey a message.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-16.74757%;top:0;width:133.98058%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e2e8bb5b-05bb-4c2b-bd7d-85674ef08222\">\n<div style=\"position:absolute;width:100.36233%;height:100%;left:-0.18116%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.ctfassets.net\/lzny33ho1g45\/GeVWwdOx8oIrw6NJSzsEE\/9e68d2b4e31abbeee13bff76043f4b40\/selecting-advertisting-platforms-00-hero.png?w=1520&amp;fm=jpg&amp;q=30&amp;fit=thumb&amp;h=760\" alt=\"selecting-advertisting-platforms-00-hero.png\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:83.98058%;top:95.95469%;width:33.25243%;height:22.16828%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;clip-path:url(#el-08118049-4def-4467-8a69-16c40611ad3f);-webkit-clip-path:url(#el-08118049-4def-4467-8a69-16c40611ad3f)\" class=\"mask\"><svg width=\"0\" height=\"0\"><defs><clipPath id=\"el-08118049-4def-4467-8a69-16c40611ad3f\" transform=\"scale(1 1)\" clipPathUnits=\"objectBoundingBox\"><path d=\"M 0.5 0 L 1 1 L 0 1 Z\"><\/path><\/clipPath><\/defs><\/svg><\/p>\n<div class=\"fill\" style=\"background-color:#feddcc;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"81160b82-df2c-4953-ae88-77cf8a150a14\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1526d941-66f7-4a7e-8150-4f8180e8617a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-1.77994%;width:100%;height:48.38188%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a8390e13-aa7f-4c2c-b97a-f613ac4d35b3\">\n<div style=\"position:absolute;width:100%;height:125.14056%;left:0%;top:-12.57028%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.keypersonofinfluence.com\/wp-content\/uploads\/2017\/02\/brand-people-image-brands-logos.jpg\" alt=\"brand-people-image-brands-logos.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:56.95793%;width:76.21359%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-cc2a8f5f-ce84-418e-a0f0-acb0d285a91e\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11644108280254765% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Brand_Personality\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Brand Personality<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.46602%;top:70.06472%;width:81.06796%;height:24.43366%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5988023952095809% 0.5988023952095809% 0.5988023952095809% 0.5988023952095809% \/ 1.3245033112582782% 1.3245033112582782% 1.3245033112582782% 1.3245033112582782%\" id=\"el-b08e3000-ad67-42e7-ade8-a666bb1f6207\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.07578592814371225% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">The &#8220;personality&#8221; of your brand is how people feel about it. How do customers perceive your brand? Each shopper will have a different perception of your brand. This is because of personal experiences. These elements combine to create a brand personality.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"245b55ce-b942-4c22-b3f4-29c6688f2ca7\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fef9ef\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-14448487-bafb-41e2-b878-ea6ef50f6ba0\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-2.91262%;top:0;width:105.82524%;height:46.60194%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-569d49cb-513e-4e52-8af4-e3e2c74dc0e0\">\n<div style=\"position:absolute;width:100%;height:100.75715%;left:0%;top:-0.37858%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/visual%20identity-v1.jpg?width=1794&amp;name=visual%20identity-v1.jpg\" alt=\"visual%20identity-v1.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.62136%;top:60.35599%;width:74.51456%;height:5.17799%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6514657980456027% 0.6514657980456027% 0.6514657980456027% 0.6514657980456027% \/ 6.25% 6.25% 6.25% 6.25%\" id=\"el-3d580764-0cde-493b-9479-e31a33ca64c0\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12367671009771963% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.436893em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Brand_Visual_Identity\"><\/span><span><span style=\"font-weight: 700; color: #32475a\">Brand Visual Identity<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:10.92233%;top:72.65372%;width:77.91262%;height:20.87379%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6230529595015576% 0.6230529595015576% 0.6230529595015576% 0.6230529595015576% \/ 1.550387596899225% 1.550387596899225% 1.550387596899225% 1.550387596899225%\" id=\"el-8efbccdd-aa5e-41d1-872d-586cb59fc0c9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.07885514018691556% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #32475a\">The visual identity of a brand is vital, particularly for fast moving consumer goods brands. Even the smallest details can reveal the brand&#8217;s visual identity. For example, the font on a soda can.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:83.73786%;top:93.3657%;width:33.25243%;height:22.16828%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;clip-path:url(#el-f461689e-0262-46e7-bd53-e9e48b37eb6a);-webkit-clip-path:url(#el-f461689e-0262-46e7-bd53-e9e48b37eb6a)\" class=\"mask\"><svg width=\"0\" height=\"0\"><defs><clipPath id=\"el-f461689e-0262-46e7-bd53-e9e48b37eb6a\" transform=\"scale(1 1)\" clipPathUnits=\"objectBoundingBox\"><path d=\"M 0.5 0 L 1 1 L 0 1 Z\"><\/path><\/clipPath><\/defs><\/svg><\/p>\n<div class=\"fill\" style=\"background-color:#32475a;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e170708a-55e4-4af1-876a-04a78fd320ae\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e9e6e9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6887d77c-236b-4af0-ab82-310065ac3bfb\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:59.2233%;width:100%;height:50%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3dd95b4b-a72a-439f-aa9c-cd129b5b11a0\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1513542789411-b6a5d4f31634?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxOXx8YnJhbmQlMjBjb2xvcnN8ZW58MHx8fHwxNjY0MTc2NjQ4&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=4608&amp;h=3456&amp;fit=max\" alt=\"colored pencil lined up on top of white surface\" srcSet=\"https:\/\/images.unsplash.com\/photo-1513542789411-b6a5d4f31634?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxOXx8YnJhbmQlMjBjb2xvcnN8ZW58MHx8fHwxNjY0MTc2NjQ4&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=4608&amp;h=3456&amp;fit=max 4608w,https:\/\/images.unsplash.com\/photo-1513542789411-b6a5d4f31634?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxOXx8YnJhbmQlMjBjb2xvcnN8ZW58MHx8fHwxNjY0MTc2NjQ4&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=3686&amp;h=2765&amp;fit=max 3686w,https:\/\/images.unsplash.com\/photo-1513542789411-b6a5d4f31634?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxOXx8YnJhbmQlMjBjb2xvcnN8ZW58MHx8fHwxNjY0MTc2NjQ4&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=2764&amp;h=2073&amp;fit=max 2764w,https:\/\/images.unsplash.com\/photo-1513542789411-b6a5d4f31634?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxOXx8YnJhbmQlMjBjb2xvcnN8ZW58MHx8fHwxNjY0MTc2NjQ4&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=1843&amp;h=1382&amp;fit=max 1843w,https:\/\/images.unsplash.com\/photo-1513542789411-b6a5d4f31634?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxOXx8YnJhbmQlMjBjb2xvcnN8ZW58MHx8fHwxNjY0MTc2NjQ4&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=921&amp;h=691&amp;fit=max 921w,https:\/\/images.unsplash.com\/photo-1513542789411-b6a5d4f31634?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwxOXx8YnJhbmQlMjBjb2xvcnN8ZW58MHx8fHwxNjY0MTc2NjQ4&amp;ixlib=rb-1.2.1&amp;fm=jpg&amp;w=340&amp;h=255&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:20.71197%;width:75%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-83468a10-8597-4540-8c2b-5dc1a8176915\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12287621359223279% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.436893em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Color_Selection\"><\/span><span><span style=\"font-weight: 700; color: #e00444\">Color Selection<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:35.92233%;width:76.69903%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-15710976-ec70-47f1-bf62-1112942d17a6\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08010284810126549% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Most brands only use a few elements or colors. Red is an example of anger and passion. When it appears on labels or packaging, this color immediately attracts attention. Similiarly, yellow and orange are symbol happiness and optimism used by fast-food chains like Subway and Mcdonald\u2019s.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b669927a-9d11-495a-9560-1c153c78fa07\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c960b66d-fa80-4fbe-b511-863ecc326e53\",\"keyframes\":[{\"transform\":\"scale(1)\",\"offset\":0},{\"transform\":\"scale(1.5)\",\"offset\":0.33},{\"transform\":\"scale(0.95)\",\"offset\":0.66},{\"transform\":\"scale(1)\",\"offset\":1}],\"delay\":0,\"duration\":1450,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":4}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c3376e42-b38d-40c7-9835-ac026ebaceef\",\"keyframes\":[{\"transform\":\"rotate(-540deg) scale(0.1)\",\"opacity\":0},{\"transform\":\"none\",\"opacity\":1}],\"delay\":5,\"duration\":1000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#585858\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-206d76ea-0f9f-446b-85b3-ebaf71455739\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-1.21359%;top:0;width:102.42718%;height:49.02913%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7f7edba7-1aa5-443c-9172-6e2fbcc00a33\">\n<div style=\"position:absolute;width:100%;height:101.73959%;left:0%;top:-0.8698%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.currentconsulting.co.za\/wp-content\/uploads\/2016\/11\/Branding.jpg\" alt=\"Branding.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.33981%;top:55.33981%;width:89.56311%;height:20.87379%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5420054200542005% 0.5420054200542005% 0.5420054200542005% 0.5420054200542005% \/ 1.550387596899225% 1.550387596899225% 1.550387596899225% 1.550387596899225%\" id=\"el-fc7120e5-cf1f-42e7-92ee-4a16a679de9d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06859756097560947% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Only the most successful brands will be able to stay at the top of the market in a competitive environment. It is crucial to consider how customers perceive your brand.<\/span><br \/>\n<span style=\"font-weight: 700; color: #fff\">To know more about Brand Strategy<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:10.67961%;top:80.58252%;width:79.12621%;height:4.53074%;opacity:1\">\n<div id=\"anim-c960b66d-fa80-4fbe-b511-863ecc326e53\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6134969325153374% 0.6134969325153374% 0.6134969325153374% 0.6134969325153374% \/ 7.142857142857142% 7.142857142857142% 7.142857142857142% 7.142857142857142%\" id=\"el-bda6859a-7f46-410e-b932-851d1c480112\"><a href=\"https:\/\/www.the-next-tech.com\/business\/a-winning-brand-strategy-the-powerful-elements\/\" data-tooltip-icon=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2022\/09\/20124001\/A-Winning-Brand-Strategy-The-Powerful-Elements.jpg\" data-tooltip-text=\"A Winning Brand Strategy: The Powerful Elements\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10352760736196275% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"CLICK_HERE\"><\/span><span><span style=\"font-weight: 700; color: #f1e79d\">CLICK HERE..<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:35.43689%;top:0;width:29.12621%;height:7.76699%;opacity:1\">\n<div id=\"anim-c3376e42-b38d-40c7-9835-ac026ebaceef\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:rotate(-540deg) scale(0.1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.6666666666666667% 1.6666666666666667% 1.6666666666666667% 1.6666666666666667% \/ 4.166666666666666% 4.166666666666666% 4.166666666666666% 4.166666666666666%\" id=\"el-4e3d2891-c647-4f49-8897-1a53dacc1c5a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.234375% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.323625em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">You Like It! Do Share<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand strategy describes the overall approach a company takes to present itself to its target audience. Branding is about making the company stand out in the minds and hearts of customers.<\/p>\n","protected":false},"author":152,"featured_media":0,"template":"","meta":{"web_stories_publisher_logo":59216,"web_stories_poster":{"url":"https:\/\/s3.amazonaws.com\/media.the-next-tech.com\/wp-content\/uploads\/2022\/09\/26143305\/Cover-Image-33.jpg","width":640,"height":853,"needsProxy":false},"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[14963,14987,14988,14977,14965,14966,14975,14973,14969,14974,14956,14968,14967,14957,14964,14960,14962,14961,14959,14958,14976],"class_list":["post-63265","web-story","type-web-story","status-publish","hentry"],"story_data":{"version":43,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"3961cc94-1e3a-4ffe-8f86-2e19166cabaa"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"baseColor":"#a6a6a6","blurHash":"LLIOFN-=4nIA_4WCWBtRIVV@t7x]","type":"image","mimeType":"image\/jpeg","creationDate":"2016-09-06T17:05:38Z","src":"https:\/\/images.unsplash.com\/photo-1473181488821-2d23949a045a?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw0NHx8YnJhbmQlMjBzdHJhdGVneXxlbnwwfHx8fDE2NjQxNzAxMDc&ixlib=rb-1.2.1&fm=jpg&w=5472&h=3648&fit=max","width":5472,"height":3648,"id":"media\/unsplash:u3ajSXhZM_U","alt":"black 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It is crucial to consider how customers perceive your brand.<\/span>\n<span style=\"font-weight: 700; color: #fff\">To know more about Brand Strategy<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":22,"y":342,"width":369,"height":129,"scale":100,"focalX":50,"focalY":50,"id":"fc7120e5-cf1f-42e7-92ee-4a16a679de9d"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Roboto","fallbacks":["sans-serif"],"weights":[100,300,400,500,700,900],"styles":["italic","regular"],"variants":[[0,100],[1,100],[0,300],[1,300],[0,400],[1,400],[0,500],[1,500],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":2048,"asc":1900,"des":-500,"tAsc":1536,"tDes":-512,"tLGap":102,"wAsc":1946,"wDes":512,"xH":1082,"capH":1456,"yMin":-555,"yMax":2163,"hAsc":1900,"hDes":-500,"lGap":0}},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"font-weight: 700; color: #f1e79d\">CLICK HERE..<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":44,"y":498,"width":326,"height":28,"scale":100,"focalX":50,"focalY":50,"id":"bda6859a-7f46-410e-b932-851d1c480112","link":{"needsProxy":true,"url":"https:\/\/www.the-next-tech.com\/business\/a-winning-brand-strategy-the-powerful-elements\/","rel":[],"icon":"https:\/\/s3.amazonaws.com\/media.the-next-tech.com\/wp-content\/uploads\/2022\/09\/20124001\/A-Winning-Brand-Strategy-The-Powerful-Elements.jpg","desc":"A Winning Brand Strategy: The Powerful Elements"}},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Roboto","fallbacks":["sans-serif"],"weights":[100,300,400,500,700,900],"styles":["italic","regular"],"variants":[[0,100],[1,100],[0,300],[1,300],[0,400],[1,400],[0,500],[1,500],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":2048,"asc":1900,"des":-500,"tAsc":1536,"tDes":-512,"tLGap":102,"wAsc":1946,"wDes":512,"xH":1082,"capH":1456,"yMin":-555,"yMax":2163,"hAsc":1900,"hDes":-500,"lGap":0}},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"font-weight: 700; color: #fff\">You Like It! 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