{"id":68469,"date":"2023-02-28T13:07:33","date_gmt":"2023-02-28T07:37:33","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?post_type=web-story&#038;p=68469"},"modified":"2023-02-28T13:07:38","modified_gmt":"2023-02-28T07:37:38","slug":"what-is-deflation","status":"publish","type":"web-story","link":"https:\/\/www.the-next-tech.com\/web-stories\/what-is-deflation\/","title":{"rendered":"What Is Deflation?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Merriweather%3Awght%40700\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal 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class=\"page-fullbleed-area\" style=\"background-color:#f3e9dd\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-983246f5-98c1-494b-829e-5a616cae8678\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-34.95146%;top:-9.38511%;width:158.25243%;height:67.63754%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bb5e1cab-f7ef-4087-92fa-d796a6aded6a\">\n<div style=\"position:absolute;width:100.08801%;height:100%;left:-0.044%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/premium-vector\/investment-crisis-stocks-fell-volatility-financial-investments-traders-investors-are-panic-situation_327176-941.jpg?w=740\" alt=\"investment-crisis-stocks-fell-volatility-financial-investments-traders-investors-are-panic-situation_327176-941.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:70.06472%;width:77.18447%;height:21.0356%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.628930817610063% 0.628930817610063% 0.628930817610063% 0.628930817610063% \/ 1.5384615384615385% 1.5384615384615385% 1.5384615384615385% 1.5384615384615385%\" id=\"el-01a5ac4b-3211-4452-b561-1d6c70441906\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.3226415094339622% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.582524em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Pros_Cons_of_Deflation_on_a_Economy\"><\/span><span><span style=\"font-weight: 700; color: #c9184a\">Pros &amp; Cons of Deflation on a Economy<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5cd4002b-09d8-4e72-9d46-b0dcab8c4ca5\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5c282dbb-d37b-4f3a-900a-43bd5bc835d3\",\"keyframes\":{\"transform\":[\"translate3d(-115.87301%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-be837acd-4196-435e-b56e-11d50f7cc198\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5b21eaed-8bf1-447f-a085-cf454f234ae3\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2cd36c40-6251-4a6d-b228-feeed9e07cdf\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 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style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:48.7055%;width:76.45631%;height:50.97087%;opacity:1\">\n<div id=\"anim-5c282dbb-d37b-4f3a-900a-43bd5bc835d3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-115.87301%, 0px, 0)\">\n<div id=\"anim-be837acd-4196-435e-b56e-11d50f7cc198\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-5b21eaed-8bf1-447f-a085-cf454f234ae3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5077bc41-20ef-494a-93df-5ea8679c479a\">\n<div style=\"position:absolute;width:100%;height:100.00001%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/free-vector\/stock-market-decline-downfall-red-falling-arrow_1017-37132.jpg?w=360&amp;t=st=1677565376~exp=1677565976~hmac=f84c316e06801920bb3c8e63cae0fc7af02310a561616e965d457dc1dc54512f\" alt=\"stock-market-decline-downfall-red-falling-arrow_1017-37132.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:8.73786%;width:74.27184%;height:37.05502%;opacity:1\">\n<div id=\"anim-2cd36c40-6251-4a6d-b228-feeed9e07cdf\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-02240727-2de0-43a6-ad73-e39fac389b4d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, -148.56864%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6535947712418301% 0.6535947712418301% 0.6535947712418301% 0.6535947712418301% \/ 0.8733624454148471% 0.8733624454148471% 0.8733624454148471% 0.8733624454148471%\" id=\"el-a46b446b-ba62-4713-8cd4-0a476e11945c\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.19558823529411748% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.339806em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Deflation_is_a_phenomenon_in_which_the_general_price_level_of_goods_and_services_in_an_economy_decreases_over_a_sustained_period_This_can_occur_due_to_a_decrease_in_demand_an_increase_in_supply_or_a_contraction_of_the_money_supply\"><\/span><span><span style=\"font-weight: 700; color: #e10803\">Deflation is a phenomenon in which the general price level of goods and services in an economy decreases over a sustained period. This can occur due to a decrease in demand, an increase in supply, or a contraction of the money supply.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a2593156-2cee-49d8-8f2f-c6715721edce\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-64763dda-0c2f-49b5-9fc4-a510f0e875a2\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-3e1a0ed1-7eda-4f0f-a9ea-9f1127dba79e\",\"keyframes\":{\"transform\":[\"translate3d(0px, 116.68286%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-68f71b3f-c8bd-4e74-8237-0e750caa64b5\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9322c9c3-ff87-4d2d-aa9c-686ad1449c92\",\"keyframes\":{\"transform\":[\"translate3d(-115.45741%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-39f5f6e2-0351-4f1a-8af1-d14c534d1246\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-20.38835%;top:44.49838%;width:125.72816%;height:55.50162%;opacity:1\">\n<div id=\"anim-64763dda-0c2f-49b5-9fc4-a510f0e875a2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-3e1a0ed1-7eda-4f0f-a9ea-9f1127dba79e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 116.68286%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b93b8276-79ba-46b5-b7db-b94a657dbdbd\">\n<div style=\"position:absolute;width:100.61602%;height:100%;left:-0.30801%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/free-vector\/people-buying-clothes-with-credit-card_74855-1734.jpg?w=740&amp;t=st=1677565608~exp=1677566208~hmac=c03b989053621e2105a0e4f4135b851397c244877f00efa71a557258a33f9f43\" alt=\"people-buying-clothes-with-credit-card_74855-1734.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:4.69256%;width:76.94175%;height:11.8123%;opacity:1\">\n<div id=\"anim-68f71b3f-c8bd-4e74-8237-0e750caa64b5\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-9322c9c3-ff87-4d2d-aa9c-686ad1449c92\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-115.45741%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 2.73972602739726% 2.73972602739726% 2.73972602739726% 2.73972602739726%\" id=\"el-21b820ed-bde4-49f3-8494-94622179116b\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2697160883280747% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Increased_Purchasing_Power\"><\/span><span><span style=\"font-weight: 700; color: #4e71aa\">Increased Purchasing Power<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:20.71197%;width:76.45631%;height:19.57929%;opacity:1\">\n<div id=\"anim-2ee77abe-42c6-4221-88db-d2c9b78dbfb5\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-57d3686e-e43a-4b5e-867c-a32dc0bcf482\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-115.2381%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.6528925619834711% 1.6528925619834711% 1.6528925619834711% 1.6528925619834711%\" id=\"el-53fbfd3d-758e-45f7-963a-213a5f1807d7\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18095238095238048% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.323625em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">&nbsp;Deflation can increase the purchasing power of consumers, allowing them to buy more goods and services for the same amount of money.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"0c83157a-b944-4def-acda-b832ffd0194b\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-bac8459a-0834-492f-80fd-7996aa485280\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":400,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-27c4a368-679b-4af7-8d29-32802e242759\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":400,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-20cd771b-79f7-495d-b0b8-26b46a460d9e\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":400,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e60c1c52-1816-4cff-b89a-f07f20784eed\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:2.91262%;top:46.27832%;width:94.41748%;height:62.94498%;opacity:1\">\n<div id=\"anim-bac8459a-0834-492f-80fd-7996aa485280\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5174b356-a3c2-4fe8-9b22-345918993fc2\">\n<div style=\"position:absolute;width:100%;height:100.00001%;left:0%;top:-0.00001%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/free-vector\/saving-money-concept-illustration_114360-8260.jpg?w=360&amp;t=st=1677565843~exp=1677566443~hmac=bb95c0deedb6725bd19c30c289d1cec98e0cb1cceeab9d55ccdc325585a2f28d\" alt=\"saving-money-concept-illustration_114360-8260.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:7.76699%;width:76.45631%;height:5.98706%;opacity:1\">\n<div id=\"anim-27c4a368-679b-4af7-8d29-32802e242759\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 5.405405405405405% 5.405405405405405% 5.405405405405405% 5.405405405405405%\" id=\"el-630d2ce1-7941-4713-93d2-5f91320fa9d5\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2714285714285704% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"_Increased_Savings\"><\/span><span><span style=\"font-weight: 700; color: #005ecc\">&nbsp;Increased Savings<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.83495%;top:18.77023%;width:72.81553%;height:22.49191%;opacity:1\">\n<div id=\"anim-20cd771b-79f7-495d-b0b8-26b46a460d9e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6666666666666667% 0.6666666666666667% 0.6666666666666667% 0.6666666666666667% \/ 1.4388489208633095% 1.4388489208633095% 1.4388489208633095% 1.4388489208633095%\" id=\"el-6fcd7130-c50c-432b-9141-beb190044f48\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2185% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.372168em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Deflation_can_encourage_people_to_save_more_money_as_their_savings_will_increase_in_value_over_time\"><\/span><span><span style=\"font-weight: 700\">Deflation can encourage people to save more money, as their savings will increase in value over time.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f9a28a86-1809-4a3a-92c9-31674668aac7\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5bac3788-8aed-49e1-b507-7eb760382644\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-86d8cfc1-58ce-436f-90cc-cb2e3a71d6c5\",\"keyframes\":{\"transform\":[\"translate3d(0px, -197.85144%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-730b4763-c794-4cb4-9372-e83938e7b423\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-841fd053-f39c-4842-9c80-2e75d12abf07\",\"keyframes\":{\"transform\":[\"translate3d(0px, -205.21256%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c657f8d9-82d9-4446-aa17-f6bc1e7b15ae\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a10a784b-ec24-4a38-8262-de99a766dcf6\",\"keyframes\":{\"transform\":[\"translate3d(0px, -236.85054%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0d76dcd9-f88e-43d1-8f93-32c4449308dc\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.03883%;top:48.05825%;width:87.86408%;height:58.57605%;opacity:1\">\n<div id=\"anim-5bac3788-8aed-49e1-b507-7eb760382644\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-86d8cfc1-58ce-436f-90cc-cb2e3a71d6c5\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, -197.85144%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e910d0b4-8e7f-472e-8596-74098211404c\">\n<div style=\"position:absolute;width:100%;height:100.00001%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/free-vector\/calculating-loss-abstract-concept-illustration_335657-3674.jpg?w=360&amp;t=st=1677566200~exp=1677566800~hmac=c00f8ce320064c432aede4bc8ebe9414a0fe35d258cf5aa0a3374f7864769d49\" alt=\"calculating-loss-abstract-concept-illustration_335657-3674.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:4.53074%;width:76.45631%;height:13.1068%;opacity:1\">\n<div id=\"anim-730b4763-c794-4cb4-9372-e83938e7b423\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-841fd053-f39c-4842-9c80-2e75d12abf07\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, -205.21256%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 2.4691358024691357% 2.4691358024691357% 2.4691358024691357% 2.4691358024691357%\" id=\"el-089d66fc-54eb-472d-8d24-25989bed07bd\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2985714285714275% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.533981em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Lower_Production_Costs\"><\/span><span><span style=\"font-weight: 700; color: #9c7af0\">Lower Production Costs<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.37864%;top:21.52104%;width:75.72816%;height:22.49191%;opacity:1\">\n<div id=\"anim-c657f8d9-82d9-4446-aa17-f6bc1e7b15ae\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-a10a784b-ec24-4a38-8262-de99a766dcf6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, -236.85054%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.641025641025641% 0.641025641025641% 0.641025641025641% 0.641025641025641% \/ 1.4388489208633095% 1.4388489208633095% 1.4388489208633095% 1.4388489208633095%\" id=\"el-9b1896cc-7197-445e-9f8a-7a10a121def3\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.21009615384615385% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.372168em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Deflation_can_lead_to_lower_production_costs_for_businesses_as_the_cost_of_raw_materials_and_labor_decreases\"><\/span><span><span style=\"font-weight: 700\">Deflation can lead to lower production costs for businesses, as the cost of raw materials and labor decreases.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fe66a7a0-9202-40ac-ad48-e46c11fbdf75\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-071cbcb2-28fe-4995-8228-9c0233631fc2\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-8bc2cd6a-41fa-4d8e-aee0-578085380ef2\",\"keyframes\":{\"transform\":[\"translate3d(0px, 508.03419%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-cbb1b5c0-343f-4036-8d98-7a573b8fcb27\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4d36192d-e5ee-408b-bc45-828f6a806be0\",\"keyframes\":{\"transform\":[\"translate3d(0px, 174.97942%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":200,\"duration\":1400,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0af7a617-a18f-485b-9fbc-073f35502c68\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1400,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-83c6db24-5249-46b4-86d9-0b5661d421d6\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":1400,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fef9ef\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a87c4dc1-45ed-45a7-807d-0fc5eed68e0b\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:55.82524%;width:76.69903%;height:10.5178%;opacity:1\">\n<div id=\"anim-071cbcb2-28fe-4995-8228-9c0233631fc2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-8bc2cd6a-41fa-4d8e-aee0-578085380ef2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 508.03419%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-2840b2d4-7410-45da-8433-97b98d3d71de\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.1792721518987335% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.469256em;line-height:1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Increased_Debt_Burden\"><\/span><span><span style=\"font-weight: 700; color: #3a566e\">Increased Debt Burden<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.37864%;top:71.0356%;width:75%;height:21.84466%;opacity:1\">\n<div id=\"anim-cbb1b5c0-343f-4036-8d98-7a573b8fcb27\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-4d36192d-e5ee-408b-bc45-828f6a806be0\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 174.97942%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-aeb68e68-95aa-4752-aa4a-a0756fe23f7d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.3656957928802597% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.323625em;line-height:1.37;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Deflation can increase the burden of debt, as the value of debt remains the same while the value of assets and income decrease.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-16.01942%;top:-9.2233%;width:132.52427%;height:57.60518%;opacity:1\">\n<div id=\"anim-0af7a617-a18f-485b-9fbc-073f35502c68\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-83c6db24-5249-46b4-86d9-0b5661d421d6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fa894eb2-e25f-4360-ab77-209d43c98ebc\">\n<div style=\"position:absolute;width:100%;height:100.10552%;left:0%;top:-0.05276%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/premium-vector\/illustration-one-business-person-who-is-carrying-burden-debt_82984-279.jpg?w=740\" alt=\"illustration-one-business-person-who-is-carrying-burden-debt_82984-279.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"76cc0c26-84c6-4458-8255-9115c5802cb5\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b7ed38fd-0ee8-4130-9721-f9cdc514d245\",\"keyframes\":{\"transform\":[\"translate3d(-100%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-e1cc5ec8-9c82-442c-8406-88a817094272\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-71375066-c4a9-4ab4-b6e2-8ff37e52e933\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-73e85a89-f6ce-4469-8088-3cff9bf462c2\",\"keyframes\":{\"transform\":[\"translate3d(115.23810%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-97da44e3-866e-40dc-b929-dde934ce5c00\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-caf2d299-5baf-485e-80be-084ffd20f702\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-091ad822-193b-4983-9d51-741e9f4ac2a3\",\"keyframes\":{\"transform\":[\"translate3d(116.34615%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0928b71d-f60c-46c9-8229-6d8c5fa09859\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7bdfc30e-5dd9-4921-9b13-86f5360fee71\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#5594b3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b74da04d-ceb9-4794-8c12-99daee0a7b36\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:57.76699%;width:102.91262%;height:51.45631%;opacity:1\">\n<div id=\"anim-b7ed38fd-0ee8-4130-9721-f9cdc514d245\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-100%, 0px, 0)\">\n<div id=\"anim-e1cc5ec8-9c82-442c-8406-88a817094272\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-71375066-c4a9-4ab4-b6e2-8ff37e52e933\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bb07d665-9c03-4cd2-ad46-ab5246511631\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/m.economictimes.com\/thumb\/msid-72069342,width-1200,height-900,resizemode-4,imgsize-68278\/consumer-spending-declines-for-first-time-in-four-decades.jpg\" alt=\"consumer-spending-declines-for-first-time-in-four-decades.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:5.17799%;width:76.45631%;height:12.29773%;opacity:1\">\n<div id=\"anim-73e85a89-f6ce-4469-8088-3cff9bf462c2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(115.23810%, 0px, 0)\">\n<div id=\"anim-97da44e3-866e-40dc-b929-dde934ce5c00\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-caf2d299-5baf-485e-80be-084ffd20f702\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 2.631578947368421% 2.631578947368421% 2.631578947368421% 2.631578947368421%\" id=\"el-6dba2e10-b021-43f7-84ad-96274129173e\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.280476190476191% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.501618em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Decreased_Consumer_Spending\"><\/span><span><span style=\"font-weight: 700; color: #fff599\">Decreased Consumer Spending<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:22.49191%;width:75.72816%;height:21.52104%;opacity:1\">\n<div id=\"anim-091ad822-193b-4983-9d51-741e9f4ac2a3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(116.34615%, 0px, 0)\">\n<div id=\"anim-0928b71d-f60c-46c9-8229-6d8c5fa09859\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-7bdfc30e-5dd9-4921-9b13-86f5360fee71\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.641025641025641% 0.641025641025641% 0.641025641025641% 0.641025641025641% \/ 1.5037593984962405% 1.5037593984962405% 1.5037593984962405% 1.5037593984962405%\" id=\"el-bdf35f56-b763-4190-a83a-d326fde74410\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2009615384615381% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.355987em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Deflation_can_lead_to_decreased_consumer_spending_as_people_delay_purchases_in_anticipation_of_further_price_decreases\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Deflation can lead to decreased consumer spending, as people delay purchases in anticipation of further price decreases.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d3237aad-f96c-49f3-bf5a-81525f66097b\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2ce877af-4ec9-45ce-9e23-3e0c5cc98d85\",\"keyframes\":[{\"transform\":\"scale(1)\",\"offset\":0},{\"transform\":\"scale(1.5)\",\"offset\":0.33},{\"transform\":\"scale(0.95)\",\"offset\":0.66},{\"transform\":\"scale(1)\",\"offset\":1}],\"delay\":0,\"duration\":1450,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b23028ae-eb41-42c6-9dda-6a12b1b64e9f\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2706d9e6-7e04-45a3-af50-8f8b54ed1091\",\"keyframes\":{\"transform\":[\"translate3d(-118.15181%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c6c8029a-3a53-4265-9f46-c8fcd078205e\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ac06d0ad-ca5b-4e77-a1ed-7631d9908bec\",\"keyframes\":{\"transform\":[\"translate3d(-116.99347%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5f7e935d-2493-470e-bf0a-e9e21dd3dc71\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.98058%;top:50%;width:81.79612%;height:54.53074%;opacity:1\">\n<div id=\"anim-2ce877af-4ec9-45ce-9e23-3e0c5cc98d85\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c22c527f-52b3-410e-afbc-ffff50094fd9\">\n<div style=\"position:absolute;width:100%;height:100.00001%;left:0%;top:-0.00001%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/free-vector\/isometric-financial-crisis-illustration-with-unemployed-people-holding-posters-3d_1284-63645.jpg?w=360&amp;t=st=1677568907~exp=1677569507~hmac=f616e62b40456f129530dff8139e41f763dc73074d55ab531d8af7ff369393ae\" alt=\"isometric-financial-crisis-illustration-with-unemployed-people-holding-posters-3d_1284-63645.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:6.95793%;width:73.54369%;height:12.45955%;opacity:1\">\n<div id=\"anim-b23028ae-eb41-42c6-9dda-6a12b1b64e9f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-2706d9e6-7e04-45a3-af50-8f8b54ed1091\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-118.15181%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6600660066006601% 0.6600660066006601% 0.6600660066006601% 0.6600660066006601% \/ 2.5974025974025974% 2.5974025974025974% 2.5974025974025974% 2.5974025974025974%\" id=\"el-1f5985b5-3835-48db-8d8b-597b6d6c784e\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.29158415841584207% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.501618em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Increased_Unemployment\"><\/span><span><span style=\"font-weight: 700; color: #4552a2\">Increased Unemployment<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.62136%;top:24.59547%;width:74.27184%;height:20.38835%;opacity:1\">\n<div id=\"anim-c6c8029a-3a53-4265-9f46-c8fcd078205e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-ac06d0ad-ca5b-4e77-a1ed-7631d9908bec\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-116.99347%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6535947712418301% 0.6535947712418301% 0.6535947712418301% 0.6535947712418301% \/ 1.5873015873015872% 1.5873015873015872% 1.5873015873015872% 1.5873015873015872%\" id=\"el-72cec52b-def3-445f-a854-80fad84324aa\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.19558823529411748% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.339806em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Deflation_can_lead_to_increased_unemployment_as_businesses_cut_costs_and_lay_off_workers_to_maintain_profitability\"><\/span><span><span style=\"font-weight: 700\">Deflation can lead to increased unemployment, as businesses cut costs and lay off workers to maintain profitability.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It refers to a decrease in the price level of goods and services over time. 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