{"id":69633,"date":"2023-04-13T14:39:35","date_gmt":"2023-04-13T09:09:35","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?post_type=web-story&#038;p=69633"},"modified":"2023-04-13T14:39:40","modified_gmt":"2023-04-13T09:09:40","slug":"what-is-intent-data","status":"publish","type":"web-story","link":"https:\/\/www.the-next-tech.com\/web-stories\/what-is-intent-data\/","title":{"rendered":"What Is Intent Data?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Merriweather%3Awght%40700\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal 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class=\"page-fullbleed-area\" style=\"background-color:#fff4de\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d8b768f5-f1cd-4e5d-95f9-b4772dee1156\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-1.94175%;top:23.94822%;width:102.91262%;height:68.60841%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f437d74f-c127-4638-9083-675ba0b167a9\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/free-vector\/flat-design-data-driven-illustration_23-2149457896.jpg?w=740&amp;t=st=1681375151~exp=1681375751~hmac=8d5eed8694f76cf4e6fd00ead1ddf8932c7521bfb412431e83dfe58cd5e36a5b\" alt=\"flat-design-data-driven-illustration_23-2149457896.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.48544%;top:32.20065%;width:49.27184%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bf4abe09-e0c6-4709-95bd-924476213dae\">\n<div class=\"fill\" style=\"background-color:#fff4de;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:15.85761%;width:75%;height:16.01942%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 2.0202020202020203% 2.0202020202020203% 2.0202020202020203% 2.0202020202020203%\" id=\"el-4c095928-6e0b-466f-8cbb-6a940302c3ce\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.36893203883495046% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.647249em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"What_Is_Intent_Data\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">What Is Intent Data?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"004df8f1-34d9-4a2d-bb06-0bcf7e3752cb\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9d33f681-2ac8-485d-bab1-e98dba5c3be8\",\"keyframes\":{\"transform\":[\"translate3d(-116.12903%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-56fa0258-eb9b-4e45-9e45-d4458e65e558\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5ae84423-0ff7-4226-8546-92d22efc1d84\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#414c40\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c3946709-9248-4fc4-b8e7-49af0d831d04\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:30.58252%;width:75.24272%;height:38.99676%;opacity:1\">\n<div id=\"anim-9d33f681-2ac8-485d-bab1-e98dba5c3be8\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-116.12903%, 0px, 0)\">\n<div id=\"anim-56fa0258-eb9b-4e45-9e45-d4458e65e558\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-5ae84423-0ff7-4226-8546-92d22efc1d84\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6451612903225806% 0.6451612903225806% 0.6451612903225806% 0.6451612903225806% \/ 0.8298755186721992% 0.8298755186721992% 0.8298755186721992% 0.8298755186721992%\" id=\"el-1ec5e05a-9e98-4d5e-9777-067214f41f93\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6077419354838705% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Intent_data_refers_to_information_that_is_gathered_and_analyzed_to_understand_the_online_behavior_and_actions_of_potential_customers_indicating_their_intent_or_interest_in_a_particular_product_service_or_topic\"><\/span><span><span style=\"font-weight: 700; color: #f9e46c\">Intent data refers to information that is gathered and analyzed to understand the online behavior and actions of potential customers, indicating their intent or interest in a particular product, service, or topic.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f22da530-757e-4b5d-b7b0-bff8a9dc9dc7\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9240de10-3594-47e1-929d-9c11f4579f26\",\"keyframes\":{\"transform\":[\"translate3d(118.33334%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ccf195ab-27e3-4e96-b974-77bbb4f76f46\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-db85dafd-da56-4eb1-a1ec-31bbdaa1724f\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e4d5b8\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d76c7062-66ee-4558-bef0-f80cb31cb535\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.83495%;top:28.31715%;width:72.81553%;height:43.52751%;opacity:1\">\n<div id=\"anim-9240de10-3594-47e1-929d-9c11f4579f26\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(118.33334%, 0px, 0)\">\n<div id=\"anim-ccf195ab-27e3-4e96-b974-77bbb4f76f46\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-db85dafd-da56-4eb1-a1ec-31bbdaa1724f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6666666666666667% 0.6666666666666667% 0.6666666666666667% 0.6666666666666667% \/ 0.7434944237918215% 0.7434944237918215% 0.7434944237918215% 0.7434944237918215%\" id=\"el-ed91fa1c-af6c-4b61-8f15-899d169d2163\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6279999999999994% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Intent_data_can_be_collected_from_various_sources_including_website_analytics_search_engine_queries_social_media_interactions_content_engagement_email_interactions_online_surveys_and_more\"><\/span><span><span style=\"font-weight: 700; color: #414c40\">Intent data can be collected from various sources, including website analytics, search engine queries, social media interactions, content engagement, email interactions, online surveys, and more.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"83dffff3-24f5-434b-9813-c61204992ce5\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c425d6b2-35c8-41a6-8536-dc28a583b46f\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-cfde3b4d-75c5-4a47-b1cf-485fffeb755b\",\"keyframes\":{\"transform\":[\"translate3d(0px, -212.5432%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c2e3c3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4ba7c376-14e9-40e3-97e0-45e1240b651e\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.37864%;top:31.71521%;width:75%;height:36.40777%;opacity:1\">\n<div id=\"anim-c425d6b2-35c8-41a6-8536-dc28a583b46f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-cfde3b4d-75c5-4a47-b1cf-485fffeb755b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, -212.5432%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.8888888888888888% 0.8888888888888888% 0.8888888888888888% 0.8888888888888888%\" id=\"el-16387ae6-9520-405f-9845-14fc4ae4a904\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.386407766990291% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:0.9;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Intent_data_can_include_behavioral_signals_such_as_the_frequency_of_website_visits_pages_viewed_time_spent_on_site_interactions_with_content_or_ads_and_other_online_actions_that_indicate_a_potential_customers_interest_and_engagement\"><\/span><span><span style=\"font-weight: 700; color: #235524\">Intent data can include behavioral signals such as the frequency of website visits, pages viewed, time spent on site, interactions with content or ads, and other online actions that indicate a potential customer&#8217;s interest and engagement.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"798c8441-23c7-478a-8caa-3dd260f84586\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ac229026-8109-45fe-8b48-9a6168bfe5ef\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-dce6caaf-4027-46a2-8404-e8a54e48fb59\",\"keyframes\":{\"transform\":[\"translate3d(0px, 157.37492%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2f2f2b\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d16859a3-fc56-4c5e-a261-3f185947efe6\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:22.16828%;width:76.94175%;height:55.33981%;opacity:1\">\n<div id=\"anim-ac229026-8109-45fe-8b48-9a6168bfe5ef\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-dce6caaf-4027-46a2-8404-e8a54e48fb59\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 157.37492%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6309148264984227% 0.6309148264984227% 0.6309148264984227% 0.6309148264984227% \/ 0.5847953216374269% 0.5847953216374269% 0.5847953216374269% 0.5847953216374269%\" id=\"el-cdafb5f2-0dc8-47ae-a46e-089e8b0546df\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.16277602523659362% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff599\">Intent data can also include contextual signals such as the keywords used in search queries, the topics or themes of content consumed, the industry or vertical of a website, and other contextual information that provides insights into the intent of the user.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1d089226-de02-4cf6-b7c7-eeebde0c32e3\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-33a24039-f49c-4434-afa2-40608a684c01\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f2f9b8bb-19c9-4bf6-9f70-daa9300adbf4\",\"keyframes\":{\"transform\":[\"translate3d(0px, 184.95286%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2f2f37\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f0efebe3-d374-4f84-a1fe-1266a4bfcaf0\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:28.15534%;width:76.21359%;height:43.85113%;opacity:1\">\n<div id=\"anim-33a24039-f49c-4434-afa2-40608a684c01\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-f2f9b8bb-19c9-4bf6-9f70-daa9300adbf4\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 184.95286%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.7380073800738007% 0.7380073800738007% 0.7380073800738007% 0.7380073800738007%\" id=\"el-659ec72b-7022-4d94-a625-7271b28c5922\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.026751592356687785% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.25;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #ddc69e\">Intent data is often used to generate predictive insights, which help businesses anticipate and respond to potential customer needs and preferences based on their online behavior and actions.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"416ec2ba-e86b-4885-9ebf-1758327bafb1\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0005a564-5aa4-4c0f-9d34-cfc008e047b9\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":300,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3758e75e-e9f4-4923-899f-a31a0c7aa675\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:25.56634%;width:73.54369%;height:48.54369%;opacity:1\">\n<div id=\"anim-0005a564-5aa4-4c0f-9d34-cfc008e047b9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6600660066006601% 0.6600660066006601% 0.6600660066006601% 0.6600660066006601% \/ 0.6666666666666667% 0.6666666666666667% 0.6666666666666667% 0.6666666666666667%\" id=\"el-e6f02703-484c-4bf8-8a3f-42422e44abe8\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5663366336633655% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Intent_data_is_used_to_personalize_marketing_and_sales_efforts_by_tailoring_content_offers_and_messages_to_align_with_the_identified_intent_of_the_prospect_increasing_relevance_and_engagement\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">Intent data is used to personalize marketing and sales efforts by tailoring content, offers, and messages to align with the identified intent of the prospect, increasing relevance and engagement.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"0afe3ba2-9ba8-4d7c-8811-2950a9b027df\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-519016cb-d729-4449-a065-d801cb01a4c4\",\"keyframes\":[{\"transform\":\"scale(1)\",\"offset\":0},{\"transform\":\"scale(1.5)\",\"offset\":0.33},{\"transform\":\"scale(0.95)\",\"offset\":0.66},{\"transform\":\"scale(1)\",\"offset\":1}],\"delay\":0,\"duration\":1450,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#412c47\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9bbc936d-0039-4b70-9c5c-7fbac9d8710d\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.62136%;top:30.58252%;width:75%;height:39.15858%;opacity:1\">\n<div id=\"anim-519016cb-d729-4449-a065-d801cb01a4c4\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.8264462809917356% 0.8264462809917356% 0.8264462809917356% 0.8264462809917356%\" id=\"el-47a95bce-ab9a-4716-b1bb-f47f8cae39b3\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6097087378640772% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Intent_data_can_be_used_for_market_research_to_understand_customer_preferences_interests_and_trends_providing_valuable_insights_for_product_development_competitive_analysis_and_market_positioning\"><\/span><span><span style=\"font-weight: 700; color: #fff599\">Intent data can be used for market research to understand customer preferences, interests, and trends, providing valuable insights for product development, competitive analysis, and market positioning.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intent data is often used in ABM strategies to identify and target high-intent accounts, allowing businesses to focus their efforts on accounts that are most likely to convert.<\/p>\n","protected":false},"author":152,"featured_media":69634,"template":"","meta":{"web_stories_publisher_logo":59216,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[22955,22951,17491,19922,22956,22952,22935,22940,22942,19918,22945,22934,22953,21183,22949,22938,22939,22954,22946,22944,22941,22943,22950,22947,22948,22937,22936],"class_list":["post-69633","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":46,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"d8b768f5-f1cd-4e5d-95f9-b4772dee1156"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":740,"height":740,"sizes":[],"isPlaceholder":false,"isExternal":true,"needsProxy":true,"src":"https:\/\/img.freepik.com\/free-vector\/flat-design-data-driven-illustration_23-2149457896.jpg?w=740&t=st=1681375151~exp=1681375751~hmac=8d5eed8694f76cf4e6fd00ead1ddf8932c7521bfb412431e83dfe58cd5e36a5b","id":"f51f358e-1fe2-4322-9736-d4846744ed8a","alt":"flat-design-data-driven-illustration_23-2149457896.jpg","baseColor":"#faf0d7"},"type":"image","x":-8,"y":148,"width":424,"height":424,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 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Z","ratio":1,"supportsBorder":true},"id":"f437d74f-c127-4638-9083-675ba0b167a9"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundColor":{"color":{"r":255,"g":244,"b":222}},"type":"shape","x":105,"y":199,"width":203,"height":20,"mask":{"type":"rectangle"},"id":"bf4abe09-e0c6-4709-95bd-924476213dae"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Merriweather","fallbacks":["serif"],"weights":[300,400,700,900],"styles":["italic","regular"],"variants":[[0,300],[1,300],[0,400],[1,400],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":1000,"asc":984,"des":-273,"tAsc":984,"tDes":-273,"tLGap":0,"wAsc":1065,"wDes":273,"xH":555,"capH":743,"yMin":-272,"yMax":1055,"hAsc":984,"hDes":-273,"lGap":0}},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"font-weight: 700; color: #a4133c\">What Is Intent Data?<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":53,"y":98,"width":309,"height":99,"id":"4c095928-6e0b-466f-8cbb-6a940302c3ce"}],"backgroundColor":{"color":{"r":255,"g":244,"b":222}},"type":"page","id":"183d5ed3-49af-4df7-8945-1781c357c3ba"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"c3946709-9248-4fc4-b8e7-49af0d831d04","type":"shape","basedOn":"bf05ab8c-3f32-48d6-a3ba-aa78ce999548"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Merriweather","fallbacks":["serif"],"weights":[300,400,700,900],"styles":["italic","regular"],"variants":[[0,300],[1,300],[0,400],[1,400],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":1000,"asc":984,"des":-273,"tAsc":984,"tDes":-273,"tLGap":0,"wAsc":1065,"wDes":273,"xH":555,"capH":743,"yMin":-272,"yMax":1055,"hAsc":984,"hDes":-273,"lGap":0}},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"x":50,"y":189,"id":"1ec5e05a-9e98-4d5e-9777-067214f41f93","basedOn":"d5850110-f792-4ef7-b144-71026ac02498","content":"<span style=\"font-weight: 700; color: #f9e46c\">Intent data refers to information that is gathered and analyzed to understand the online behavior and actions of potential customers, indicating their intent or interest in a particular product, service, or topic.<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":310,"height":241,"marginOffset":0.7593749999999986,"type":"text","tagName":"h2","groupId":null}],"animations":[{"id":"95a6e2f6-624a-4a34-9e23-4609c37943be","type":"effect-whoosh-in","targets":["1ec5e05a-9e98-4d5e-9777-067214f41f93"],"whooshInDir":"leftToRight","duration":1500,"delay":0}],"backgroundColor":{"color":{"r":65,"g":76,"b":64}},"type":"page","id":"004df8f1-34d9-4a2d-bb06-0bcf7e3752cb","pageTemplateType":"list","groups":{"f2fd51c8-8826-4316-80b5-d68ce5e24c22":{"name":"Background","isLocked":true,"isCollapsed":true},"923b3a9f-d5c7-4f52-aab8-41c38403f95a":{"name":"Section","isLocked":false,"isCollapsed":true},"e800ab8c-4866-40d0-a0de-e77329e6a1d0":{"name":"Section","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"d76c7062-66ee-4558-bef0-f80cb31cb535","basedOn":"658dbbaf-8062-447b-8c4f-92a8586bf510"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Merriweather","fallbacks":["serif"],"weights":[300,400,700,900],"styles":["italic","regular"],"variants":[[0,300],[1,300],[0,400],[1,400],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":1000,"asc":984,"des":-273,"tAsc":984,"tDes":-273,"tLGap":0,"wAsc":1065,"wDes":273,"xH":555,"capH":743,"yMin":-272,"yMax":1055,"hAsc":984,"hDes":-273,"lGap":0}},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700; color: #414c40\">Intent data can be collected from various sources, including website analytics, search engine queries, social media interactions, content engagement, email interactions, online surveys, and 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