{"id":70064,"date":"2023-05-01T15:31:16","date_gmt":"2023-05-01T10:01:16","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?post_type=web-story&#038;p=70064"},"modified":"2023-05-01T15:31:21","modified_gmt":"2023-05-01T10:01:21","slug":"what-is-outbound-marketing-a-complete-guide","status":"publish","type":"web-story","link":"https:\/\/www.the-next-tech.com\/web-stories\/what-is-outbound-marketing-a-complete-guide\/","title":{"rendered":"What is Outbound Marketing: A Complete Guide"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Merriweather%3Awght%40700&amp;family=Roboto%3Awght%40700\" 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1.1764705882352942%\" id=\"el-ec382efc-cf41-4991-b4c8-f5b2a394a480\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.32598039215686236% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.566343em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"What_Is_Outbound_Marketing_A_Complete_Guide\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">What Is Outbound Marketing: A Complete Guide<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fa87993a-bec2-4810-ac41-b20c73c0f19c\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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alt=\"background-businessman-with-megaphone-speech-bubble_23-2147581744.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.83495%;top:10.67961%;width:72.81553%;height:32.68608%;opacity:1\">\n<div id=\"anim-0df418dc-dce4-4d4b-a2f0-3fc00db8af1d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-1f9e72a0-5fa1-4d3d-97df-53dd33e85169\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(118.33334%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6666666666666667% 0.6666666666666667% 0.6666666666666667% 0.6666666666666667% \/ 0.9900990099009901% 0.9900990099009901% 0.9900990099009901% 0.9900990099009901%\" id=\"el-77af4cb6-586f-4977-92a7-8e445e26f122\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.11249999999999953% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Outbound_marketing_is_a_traditional_marketing_method_that_involves_reaching_out_to_potential_customers_through_various_advertising_and_promotional_methods\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">Outbound marketing is a traditional marketing method that involves reaching out to potential customers through various advertising and promotional methods.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:38.83495%;top:64.88673%;width:36.16505%;height:3.23625%;opacity:1\">\n<div id=\"anim-82e56bfb-21b4-4579-b606-2d0af9cd990a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-e383b8ad-2421-4f1b-b9c8-6f88336ce5f3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-207.38254%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8bd6bb6c-22e7-440d-b6df-825fecd77564\">\n<div class=\"fill\" style=\"background-color:#f2f2f2;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"89273c25-6e7b-464e-8bf8-1478652f1ae1\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-d53046e6-e6ef-4f5d-900a-7832000f6931\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9ace1dd8-b0bd-42af-b36f-1241a23cf8a5\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-45a15fe4-3de4-4867-875a-49875a62ede4\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":300,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fffc648c-bca8-4bcb-ac10-d2aa1e3a6e4e\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-1.21359%;top:48.22006%;width:102.91262%;height:51.45631%;opacity:1\">\n<div id=\"anim-d53046e6-e6ef-4f5d-900a-7832000f6931\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-9ace1dd8-b0bd-42af-b36f-1241a23cf8a5\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7c45225c-0f32-404c-9681-84506a429f11\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/premium-vector\/businessman-using-megaphone-with-holding-magnet-attract-new-customers-icons-flat-social-media_101179-1906.jpg?w=740\" alt=\"businessman-using-megaphone-with-holding-magnet-attract-new-customers-icons-flat-social-media_101179-1906.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:13.59223%;width:73.54369%;height:17.63754%;opacity:1\">\n<div id=\"anim-45a15fe4-3de4-4867-875a-49875a62ede4\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6600660066006601% 0.6600660066006601% 0.6600660066006601% 0.6600660066006601% \/ 1.834862385321101% 1.834862385321101% 1.834862385321101% 1.834862385321101%\" id=\"el-a8a185d3-ae2e-404b-ac1f-2be97671a422\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10674504950495013% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"The_main_goal_of_outbound_marketing_is_to_reach_a_large_audience_and_generate_leads_or_sales_for_a_business\"><\/span><span><span style=\"font-weight: 700; color: #313978\">The main goal of outbound marketing is to reach a large audience and generate leads or sales for a business.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e3f77c8d-d7bc-4693-95d1-110f67f6819d\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-30c33a0b-2e94-4a07-9a4c-434dc0a5a853\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f7bb09ed-0e86-408a-995f-d0f35c136846\",\"keyframes\":{\"transform\":[\"translate3d(0px, 105.47695%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-400ad19c-c6c0-443a-9f36-2b3c587e8dd8\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-34f5a637-2753-4d97-ac85-20093cf2f627\",\"keyframes\":{\"transform\":[\"translate3d(0px, -166.79663%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-864cf426-e8ba-4683-817b-056377eddcaf\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-1.21359%;top:36.8932%;width:102.91262%;height:68.60841%;opacity:1\">\n<div id=\"anim-30c33a0b-2e94-4a07-9a4c-434dc0a5a853\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-f7bb09ed-0e86-408a-995f-d0f35c136846\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 105.47695%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fbc6484d-1629-4260-bc35-72a7a1aebbfa\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/premium-vector\/vector-illustration-outbound-marketing_95561-81.jpg?w=740\" alt=\"vector-illustration-outbound-marketing_95561-81.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:9.2233%;width:75%;height:27.6699%;opacity:1\">\n<div id=\"anim-400ad19c-c6c0-443a-9f36-2b3c587e8dd8\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-34f5a637-2753-4d97-ac85-20093cf2f627\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, -166.79663%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.1695906432748537% 1.1695906432748537% 1.1695906432748537% 1.1695906432748537%\" id=\"el-51a9ea78-8292-4c06-ae8d-be370ca8cd9e\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10922330097087334% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Some_common_types_of_outbound_marketing_include_telemarketing_direct_mail_print_advertising_outdoor_advertising_and_broadcast_advertising\"><\/span><span><span style=\"font-weight: 700; color: #623099\">Some common types of outbound marketing include telemarketing, direct mail, print advertising, outdoor advertising, and broadcast advertising.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fe97e948-4903-4d82-a9cb-73c06e91dd5e\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-fe25d697-a62f-4d5e-84ac-83825b508306\",\"keyframes\":[{\"transform\":\"scale(1)\",\"offset\":0},{\"transform\":\"scale(1.5)\",\"offset\":0.33},{\"transform\":\"scale(0.95)\",\"offset\":0.66},{\"transform\":\"scale(1)\",\"offset\":1}],\"delay\":0,\"duration\":1450,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-40458c93-023f-45cb-8740-b1267c39af6b\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-8e7b27e0-823a-4b1e-b4f5-b671c4dabb55\",\"keyframes\":{\"transform\":[\"translate3d(-121.3793%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-20a89ee8-513e-48ee-b79b-a95570066056\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.19417%;top:49.67638%;width:80.09709%;height:53.39806%;opacity:1\">\n<div id=\"anim-fe25d697-a62f-4d5e-84ac-83825b508306\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c620c6d7-9a78-4840-b736-fe51e7a3595b\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/premium-vector\/large-group-people-shape-target-goal-illustration_267651-540.jpg?w=740\" alt=\"large-group-people-shape-target-goal-illustration_267651-540.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:5.50162%;width:70.38835%;height:32.68608%;opacity:1\">\n<div id=\"anim-40458c93-023f-45cb-8740-b1267c39af6b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-8e7b27e0-823a-4b1e-b4f5-b671c4dabb55\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-121.3793%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6896551724137931% 0.6896551724137931% 0.6896551724137931% 0.6896551724137931% \/ 0.9900990099009901% 0.9900990099009901% 0.9900990099009901% 0.9900990099009901%\" id=\"el-3cd888bd-c26d-4a13-b2e6-cca19264b354\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1163793103448271% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Outbound_marketing_typically_targets_a_broad_audience_and_is_less_focused_than_inbound_marketing_which_is_designed_to_attract_specific_types_of_customers\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">Outbound marketing typically targets a broad audience, and is less focused than inbound marketing, which is designed to attract specific types of customers.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5f10ab9d-1fb5-4703-b6dd-551559d5425b\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-af1a8443-b6c7-4575-ad3e-036cc91534b3\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c2305760-ab86-4dd1-953c-6051a886883a\",\"keyframes\":{\"transform\":[\"translate3d(-98.82076%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-6e2887ca-5de3-4bf4-8899-b7c62a8e8786\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-e144f1a0-2912-4d70-8ffd-3c2d6ebf1f0f\",\"keyframes\":{\"transform\":[\"translate3d(118.66668%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f2f0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fc87ea29-57c2-49f4-aca9-c3dc867807e5\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-1.21359%;top:51.61812%;width:102.91262%;height:57.60518%;opacity:1\">\n<div id=\"anim-af1a8443-b6c7-4575-ad3e-036cc91534b3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-c2305760-ab86-4dd1-953c-6051a886883a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-98.82076%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0391ce90-a4a8-40a6-9fb9-1169c45fe30c\">\n<div style=\"position:absolute;width:100.37492%;height:100%;left:-0.18746%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/premium-psd\/people-holding-coin-magnet_53876-28271.jpg?w=740\" alt=\"people-holding-coin-magnet_53876-28271.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:6.31068%;width:72.81553%;height:31.22977%;opacity:1\">\n<div id=\"anim-6e2887ca-5de3-4bf4-8899-b7c62a8e8786\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-e144f1a0-2912-4d70-8ffd-3c2d6ebf1f0f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(118.66668%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6666666666666667% 0.6666666666666667% 0.6666666666666667% 0.6666666666666667% \/ 1.0362694300518136% 1.0362694300518136% 1.0362694300518136% 1.0362694300518136%\" id=\"el-8cfbe35e-a9d3-466d-a7a0-dcc64cf9ccc3\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10781249999999964% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Outbound_marketing_can_be_more_expensive_than_inbound_marketing_as_it_often_involves_paid_advertising_such_as_TV_or_print_ads_that_require_a_significant_investment\"><\/span><span><span style=\"font-weight: 700; color: #607047\">Outbound marketing can be more expensive than inbound marketing, as it often involves paid advertising, such as TV or print ads, that require a significant investment.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5bd4ab68-3749-4a29-a0f3-bc2ab56f4c50\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-dfcbc0db-a5c7-4346-852d-45240c43bf90\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-1ad6df6a-57bc-4736-90f8-91b6743b052d\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-de818d19-bc27-4eda-b118-8b6200898ab9\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4343d137-2606-414c-85cc-40ddd25d44e2\",\"keyframes\":{\"transform\":[\"translate3d(0px, -258.47953%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5ecc7cb2-b5bc-4bcf-857d-d7207222c15a\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":300,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ef997bd7-057d-4b97-acc4-b47cc8d5fe06\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-1.69903%;top:50%;width:102.91262%;height:51.45631%;opacity:1\">\n<div id=\"anim-dfcbc0db-a5c7-4346-852d-45240c43bf90\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-1ad6df6a-57bc-4736-90f8-91b6743b052d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e3823558-602c-4b60-b8c6-dde5ea6c5300\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/free-photo\/gray-rag-dolls-targets_1156-697.jpg?w=740&amp;t=st=1682932779~exp=1682933379~hmac=2bd416b019458cd13ea53b1883c848254920bf5a49be0c3183309d7123f8a970\" alt=\"gray-rag-dolls-targets_1156-697.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:32.28155%;top:0.48544%;width:35.19417%;height:6.14887%;opacity:1\">\n<div id=\"anim-de818d19-bc27-4eda-b118-8b6200898ab9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-4343d137-2606-414c-85cc-40ddd25d44e2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, -258.47953%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.3793103448275863% 1.3793103448275863% 1.3793103448275863% 1.3793103448275863% \/ 5.263157894736842% 5.263157894736842% 5.263157894736842% 5.263157894736842%\" id=\"el-12b41e9c-81d7-4aa7-b9bd-26bf1d71978c\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.589655172413791% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Pros\"><\/span><span><span style=\"font-weight: 700; color: #0e69b7\">Pros:<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:10.19417%;width:73.54369%;height:29.77346%;opacity:1\">\n<div id=\"anim-5ecc7cb2-b5bc-4bcf-857d-d7207222c15a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6600660066006601% 0.6600660066006601% 0.6600660066006601% 0.6600660066006601% \/ 1.0869565217391304% 1.0869565217391304% 1.0869565217391304% 1.0869565217391304%\" id=\"el-8574d3ae-a6f6-460c-ac4f-6ab285a83611\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10210396039603938% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.355987em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Outbound_marketing_can_be_a_useful_way_to_generate_brand_awareness_and_reach_a_large_audience_quickly_It_can_also_be_effective_in_industries_where_word-of-mouth_marketing_is_less_prevalent\"><\/span><span><span style=\"font-weight: 700\">Outbound marketing can be a useful way to generate brand awareness and reach a large audience quickly. It can also be effective in industries where word-of-mouth marketing is less prevalent.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fbebb5f0-64e5-4ddf-ace5-882ed3f32597\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-91fad666-295e-4862-aead-f442d5ca0821\",\"keyframes\":[{\"transform\":\"scale(1)\",\"offset\":0},{\"transform\":\"scale(1.5)\",\"offset\":0.33},{\"transform\":\"scale(0.95)\",\"offset\":0.66},{\"transform\":\"scale(1)\",\"offset\":1}],\"delay\":0,\"duration\":1450,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-eb364c4f-8bd4-4f72-b9d1-5095254879f8\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b443aad6-de02-49c6-b3b5-893f674d5ea1\",\"keyframes\":{\"transform\":[\"translate3d(117.32027%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a084d247-6c85-4252-9246-574e05530e5c\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation 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style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.95146%;top:46.60194%;width:80.09709%;height:53.39806%;opacity:1\">\n<div id=\"anim-91fad666-295e-4862-aead-f442d5ca0821\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8f54b038-5592-4856-8aea-7f010fc96e63\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/free-vector\/lead-conversion-isometric-concept-with-colorful-3d-symbols_1284-63079.jpg?w=740&amp;t=st=1682933002~exp=1682933602~hmac=894a8a9e12a44a71f31ea745bf9100a1044235a55d2ce0c5f8741d8bbb9df0a0\" alt=\"lead-conversion-isometric-concept-with-colorful-3d-symbols_1284-63079.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:32.52427%;top:4.04531%;width:35.19417%;height:6.31068%;opacity:1\">\n<div id=\"anim-a084d247-6c85-4252-9246-574e05530e5c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-4dc8a9d7-2933-4918-9145-ab1c3c8a5177\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-192.4138%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.3793103448275863% 1.3793103448275863% 1.3793103448275863% 1.3793103448275863% \/ 5.128205128205128% 5.128205128205128% 5.128205128205128% 5.128205128205128%\" id=\"el-9594c3e2-f38c-440c-955e-4cd78dc22991\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.589655172413791% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Cons\"><\/span><span><span style=\"font-weight: 700; color: #104799\">Cons<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:16.01942%;width:74.27184%;height:25.08091%;opacity:1\">\n<div id=\"anim-eb364c4f-8bd4-4f72-b9d1-5095254879f8\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-b443aad6-de02-49c6-b3b5-893f674d5ea1\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(117.32027%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6535947712418301% 0.6535947712418301% 0.6535947712418301% 0.6535947712418301% \/ 1.2903225806451613% 1.2903225806451613% 1.2903225806451613% 1.2903225806451613%\" id=\"el-e062ef58-20a7-4e7a-a7c2-909045caecfc\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09926470588235321% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.349515em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Outbound_marketing_can_be_expensive_and_may_not_be_as_effective_in_industries_where_customers_rely_heavily_on_recommendations_and_referrals\"><\/span><span><span style=\"font-weight: 700\">Outbound marketing can be expensive and may not be as effective in industries where customers rely heavily on recommendations and referrals.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outbound marketing is evolving with the digital age, with new technologies and platforms such as social media and mobile advertising providing new opportunities for businesses to reach customers.<\/p>\n","protected":false},"author":152,"featured_media":70068,"template":"","meta":{"web_stories_publisher_logo":59216,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[23954,23943,23949,16625,23950,23937,23942,15666,23948,23944,23939,23947,23935,23952,23936,15658,23953,16656,23951,23938,23941,23946,23940,23945,23956,23955],"class_list":["post-70064","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":46,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"542156bf-f5a7-4305-a059-a5ed470fca9d"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":740,"height":492,"sizes":[],"isPlaceholder":false,"isExternal":true,"needsProxy":true,"src":"https:\/\/img.freepik.com\/premium-vector\/realistic-concept-digital-marketing-scene-without-people-3d-cartoon-style_198565-2662.jpg?w=740","id":"ffb11d33-888b-4d82-8f89-bdbd30380c14","alt":"realistic-concept-digital-marketing-scene-without-people-3d-cartoon-style_198565-2662.jpg","baseColor":"#ead4e0"},"type":"image","x":-73,"y":0,"width":556,"height":368,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 Z","ratio":1,"supportsBorder":true},"id":"a209b7ed-430c-4f6e-aa9b-05de7b98c3e0"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Merriweather","fallbacks":["serif"],"weights":[300,400,700,900],"styles":["italic","regular"],"variants":[[0,300],[1,300],[0,400],[1,400],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":1000,"asc":984,"des":-273,"tAsc":984,"tDes":-273,"tLGap":0,"wAsc":1065,"wDes":273,"xH":555,"capH":743,"yMin":-272,"yMax":1055,"hAsc":984,"hDes":-273,"lGap":0}},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"font-weight: 700; color: #a4133c\">What Is Outbound Marketing: A Complete Guide<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":54,"y":397,"width":306,"height":170,"id":"ec382efc-cf41-4991-b4c8-f5b2a394a480"}],"backgroundColor":{"color":{"r":244,"g":211,"b":218}},"type":"page","id":"4ba7d93c-6da7-4107-b2ae-7536b4f92f28"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"4de2b1ef-7362-43d5-b592-1aa2f0bf6fdd"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":740,"height":740,"sizes":[],"isPlaceholder":false,"isExternal":true,"needsProxy":true,"src":"https:\/\/img.freepik.com\/free-vector\/background-businessman-with-megaphone-speech-bubble_23-2147581744.jpg?w=740&t=st=1682930985~exp=1682931585~hmac=6e9b2448a382952028e9d37343f7888f7d3f23c36c78b985c1f1bb8f29f53052","id":"8efa1057-0b1d-48e4-813b-80c1d756fcf6","alt":"background-businessman-with-megaphone-speech-bubble_23-2147581744.jpg","baseColor":"#c5cbd1"},"type":"image","x":0,"y":269,"width":424,"height":424,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 Z","ratio":1,"supportsBorder":true},"id":"ecda3a8d-7993-4a9e-98e4-7a96a276ee35"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Roboto","weights":[100,300,400,500,700,900],"styles":["italic","regular"],"variants":[[0,100],[1,100],[0,300],[1,300],[0,400],[1,400],[0,500],[1,500],[0,700],[1,700],[0,900],[1,900]],"fallbacks":["Helvetica Neue","Helvetica","sans-serif"],"service":"fonts.google.com","metrics":{"upm":2048,"asc":1900,"des":-500,"tAsc":1536,"tDes":-512,"tLGap":102,"wAsc":1946,"wDes":512,"xH":1082,"capH":1456,"yMin":-555,"yMax":2163,"hAsc":1900,"hDes":-500,"lGap":0}},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"font-weight: 700; color: #a4133c\">Outbound marketing is a traditional marketing method that involves reaching out to potential customers through various advertising and promotional 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