{"id":70234,"date":"2023-05-09T15:42:01","date_gmt":"2023-05-09T10:12:01","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?post_type=web-story&#038;p=70234"},"modified":"2023-05-09T15:42:07","modified_gmt":"2023-05-09T10:12:07","slug":"how-the-rise-of-ai-is-changing-the-marketing-industry","status":"publish","type":"web-story","link":"https:\/\/www.the-next-tech.com\/web-stories\/how-the-rise-of-ai-is-changing-the-marketing-industry\/","title":{"rendered":"How the Rise of AI Is Changing the Marketing Industry?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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poster-portrait-src=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2023\/05\/09154054\/Frame-4-27.jpg\"><amp-story-page id=\"27028899-33e5-4847-95bc-828e701c2f31\" auto-advance-after=\"11s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f7eee9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d95f3504-f659-4f42-ab03-ad119d7fa1ae\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div 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0;font-family:&quot;Merriweather&quot;,serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"How_Artificial_Intelligence_Is_Transforming_The_Marketing_Industry\"><\/span><span><span style=\"font-weight: 700; color: #e43a0f\">How Artificial Intelligence &nbsp;Is Transforming The Marketing Industry<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b642ef04-a31c-46ca-881e-2b47931d1aff\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-87abcb68-396f-4809-92e7-5a2fada42968\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-479d33cc-96df-4105-8034-f3fe041e3179\",\"keyframes\":{\"transform\":[\"translate3d(-116.93811%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#152132\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d160fdd7-7bac-4dc2-bc1d-f21146e4d58e\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.62136%;top:36.56958%;width:74.51456%;height:26.86084%;opacity:1\">\n<div id=\"anim-87abcb68-396f-4809-92e7-5a2fada42968\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-479d33cc-96df-4105-8034-f3fe041e3179\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-116.93811%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-822193dd-f210-438c-9649-fbe9cebeae09\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6438314332247558% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.372168em;line-height:1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"AI-powered_chatbots_are_becoming_increasingly_popular_in_customer_service_providing_instant_answers_to_customers_and_freeing_up_human_agents_for_more_complex_inquiries\"><\/span><span><span style=\"font-weight: 700; color: #a2f6fc\">AI-powered chatbots are becoming increasingly popular in customer service, providing instant answers to customers and freeing up human agents for more complex inquiries.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"c5e51b27-b9db-46dd-8a1f-f92deb1601d1\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7488a1ab-a95a-44fc-924b-7fc70904147d\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:38.99676%;width:76.94175%;height:25.56634%;opacity:1\">\n<div id=\"anim-09c2b75a-e1d4-4639-bd1b-37cf9cccdd7f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-e2a21549-5967-44e3-a99f-8ecd7495efe4\" class=\"animation-wrapper\" 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color: #ffcc4a\">AI-powered personalization is allowing marketers to create targeted content and offers that are tailored to each individual customer&#8217;s interests and preferences.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4310537d-96b1-40f1-80dd-3806649b6e5a\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c52850ac-adc7-4c8e-8140-0b40c60b3d35\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-fbfd5087-840e-46fa-93f1-6fe66bc9e71b\",\"keyframes\":{\"transform\":[\"translate3d(0px, 271.21821%, 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style=\"position:absolute;pointer-events:none;left:12.62136%;top:36.40777%;width:74.51456%;height:26.86084%;opacity:1\">\n<div id=\"anim-c52850ac-adc7-4c8e-8140-0b40c60b3d35\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-fbfd5087-840e-46fa-93f1-6fe66bc9e71b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 271.21821%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6514657980456027% 0.6514657980456027% 0.6514657980456027% 0.6514657980456027% \/ 1.2048192771084338% 1.2048192771084338% 1.2048192771084338% 1.2048192771084338%\" id=\"el-e47a47b2-dbc3-40f0-999f-b89e349c43da\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.6438314332247558% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.372168em;line-height:1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"AI-powered_predictive_analytics_can_help_marketers_identify_trends_and_patterns_in_customer_behavior_allowing_them_to_make_data-driven_decisions_about_their_marketing_strategies\"><\/span><span><span style=\"font-weight: 700; color: #134f3c\">AI-powered predictive analytics can help marketers identify trends and patterns in customer behavior, allowing them to make data-driven decisions about their marketing strategies.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a6f2e12b-8211-49b8-824e-69ab20a3f4aa\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fd583bf3-7672-4d11-a6ed-a4b1396aae34\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:35.43689%;width:76.45631%;height:33.49515%;opacity:1\">\n<div id=\"anim-51382ab0-5e21-44d5-985e-1c27c06471a7\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-80049639-db61-4e08-9ffb-050c8d33d0f2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(115.23810%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.966183574879227% 0.966183574879227% 0.966183574879227% 0.966183574879227%\" id=\"el-e093129c-2cd8-4fa7-bc7c-c220ba80ce0d\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4677579365079368% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.372168em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"AI-powered_content_creation_tools_can_automate_the_process_of_writing_and_designing_marketing_materials_freeing_up_time_for_marketers_to_focus_on_strategy_and_analysis\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">AI-powered content creation tools can automate the process of writing and designing marketing materials, freeing up time for marketers to focus on strategy and analysis.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"167a45b6-e762-49e0-83b3-646fa5345853\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-35a1b6b6-c92a-4431-b3a1-92b6799a6862\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":300,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b8b8cf\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-aff683bf-1748-4246-a62e-d21d8098b80e\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:35.59871%;width:76.45631%;height:28.9644%;opacity:1\">\n<div id=\"anim-35a1b6b6-c92a-4431-b3a1-92b6799a6862\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.1173184357541899% 1.1173184357541899% 1.1173184357541899% 1.1173184357541899%\" id=\"el-90ada869-9e06-4dd1-ae62-c8d85f432e7d\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.26240079365079355% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.372168em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"AI-powered_image_recognition_can_help_marketers_identify_the_content_that_is_most_popular_among_their_target_audience_allowing_them_to_create_more_effective_marketing_campaigns\"><\/span><span><span style=\"font-weight: 700; color: #412c47\">AI-powered image recognition can help marketers identify the content that is most popular among their target audience, allowing them to create more effective marketing campaigns.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4796f399-160f-4410-8573-b5b6b21692b1\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-55320568-e815-437f-89ef-67658aec13d8\",\"keyframes\":{\"transform\":[\"translate3d(-114.46541%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-aacbee31-53dd-4b29-bc91-91449fbc05e9\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-59a9205f-94ac-400a-802b-472772e87f7f\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b51006\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-dd9b15ce-4198-4d55-8464-26383fe4443d\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:33.00971%;width:77.18447%;height:33.98058%;opacity:1\">\n<div id=\"anim-55320568-e815-437f-89ef-67658aec13d8\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-114.46541%, 0px, 0)\">\n<div id=\"anim-aacbee31-53dd-4b29-bc91-91449fbc05e9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-59a9205f-94ac-400a-802b-472772e87f7f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.628930817610063% 0.628930817610063% 0.628930817610063% 0.628930817610063% \/ 0.9523809523809524% 0.9523809523809524% 0.9523809523809524% 0.9523809523809524%\" id=\"el-76d44670-647d-48d7-9f17-0018a7c17ffb\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.621560534591195% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.372168em;line-height:1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"AI-powered_sentiment_analysis_can_help_marketers_identify_how_their_brand_is_being_perceived_on_social_media_and_other_online_platforms_allowing_them_to_respond_to_negative_comments_and_reviews_more_quickly\"><\/span><span><span style=\"font-weight: 700; color: #fff599\">AI-powered sentiment analysis can help marketers identify how their brand is being perceived on social media and other online platforms, allowing them to respond to negative comments and reviews more quickly.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"11153768-e45c-4d23-82d0-1723bf75528e\" auto-advance-after=\"11s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b6480f04-df65-47f4-944a-314e04de7c44\",\"keyframes\":{\"transform\":[\"translate3d(116.82848%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-513bad77-ffbc-42c8-8959-9ae5ac468115\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-e7e8f78a-7158-48d4-8616-bd90ea4313f2\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-88d10a79-2c29-4f29-b053-005c3d71873f\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.37864%;top:32.20065%;width:75%;height:35.76052%;opacity:1\">\n<div id=\"anim-b6480f04-df65-47f4-944a-314e04de7c44\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(116.82848%, 0px, 0)\">\n<div id=\"anim-513bad77-ffbc-42c8-8959-9ae5ac468115\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-e7e8f78a-7158-48d4-8616-bd90ea4313f2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.904977375565611% 0.904977375565611% 0.904977375565611% 0.904977375565611%\" id=\"el-cf508d6a-a7aa-4cda-88d1-c04cc0ac06a0\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8490088996763747% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.372168em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"AI-powered_lead_scoring_can_help_marketers_identify_which_leads_are_most_likely_to_convert_allowing_them_to_prioritize_their_efforts_and_focus_on_the_most_promising_prospects\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">AI-powered lead scoring can help marketers identify which leads are most likely to convert, allowing them to prioritize their efforts and focus on the most promising prospects.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-powered data analysis can help marketers identify new market opportunities and niches, allowing them to stay ahead of the competition and drive 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Z","ratio":1,"supportsBorder":true},"id":"2561c928-fc1e-4802-819e-a4e2edce0785"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundColor":{"color":{"r":247,"g":238,"b":233}},"type":"shape","x":137,"y":585,"width":137,"height":20,"mask":{"type":"rectangle"},"id":"9005c231-7011-4eca-a3a1-0a0c3482b101"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Merriweather","fallbacks":["serif"],"weights":[300,400,700,900],"styles":["italic","regular"],"variants":[[0,300],[1,300],[0,400],[1,400],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":1000,"asc":984,"des":-273,"tAsc":984,"tDes":-273,"tLGap":0,"wAsc":1065,"wDes":273,"xH":555,"capH":743,"yMin":-272,"yMax":1055,"hAsc":984,"hDes":-273,"lGap":0}},"fontSize":30,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"font-weight: 700; color: #e43a0f\">How Artificial Intelligence &nbsp;Is Transforming The Marketing Industry<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"x":48,"y":49,"width":313,"height":146,"id":"5126e2a3-cb0e-4b61-8cac-99a019e10ca4"}],"backgroundColor":{"color":{"r":247,"g":238,"b":233}},"type":"page","id":"27028899-33e5-4847-95bc-828e701c2f31"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"d160fdd7-7bac-4dc2-bc1d-f21146e4d58e","type":"shape","basedOn":"f0c28e66-fa06-468a-abf2-b58701a1d704"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Roboto","fallbacks":["sans-serif"],"weights":[100,300,400,500,700,900],"styles":["italic","regular"],"variants":[[0,100],[1,100],[0,300],[1,300],[0,400],[1,400],[0,500],[1,500],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":2048,"asc":1900,"des":-500,"tAsc":1536,"tDes":-512,"tLGap":102,"wAsc":1946,"wDes":512,"xH":1082,"capH":1456,"yMin":-555,"yMax":2163,"hAsc":1900,"hDes":-500,"lGap":0}},"fontSize":23,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #a2f6fc\">AI-powered chatbots are becoming increasingly popular in customer service, providing instant answers to customers and freeing up human agents for more complex inquiries.<\/span>","borderRadius":{"locked":true,"topLeft":0,"topRight":0,"bottomRight":0,"bottomLeft":0},"width":307,"height":166,"basedOn":"51508948-08ab-4382-aa39-571326a74741","id":"822193dd-f210-438c-9649-fbe9cebeae09","x":52,"y":226,"type":"text"}],"animations":[{"id":"00a458be-2f46-4436-a71c-99545495515f","type":"effect-fly-in","targets":["822193dd-f210-438c-9649-fbe9cebeae09"],"flyInDir":"leftToRight","duration":1500,"delay":0}],"backgroundColor":{"color":{"r":21,"g":33,"b":50}},"type":"page","id":"b642ef04-a31c-46ca-881e-2b47931d1aff","pageTemplateType":"list","groups":{"f53a69c3-293c-42be-b4e4-2da6a4f9b81d":{"name":"Story 2","isLocked":false,"isCollapsed":true},"d85b35dc-4f71-4e07-8fe8-4e70bf0b00fa":{"name":"Story 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