{"id":70272,"date":"2023-05-10T14:53:36","date_gmt":"2023-05-10T09:23:36","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?post_type=web-story&#038;p=70272"},"modified":"2023-05-10T14:53:42","modified_gmt":"2023-05-10T09:23:42","slug":"the-psychology-of-color-in-marketing-and-branding","status":"publish","type":"web-story","link":"https:\/\/www.the-next-tech.com\/web-stories\/the-psychology-of-color-in-marketing-and-branding\/","title":{"rendered":"The Psychology Of Color In Marketing And Branding"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Merriweather%3Awght%40700\" 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{\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-captions span {\n                display: inline-block;\n                margin: 0;\n                padding: 6px 12px;\n                vertical-align: middle;\n                border-radius: 15px;\n                background: rgba(11, 11, 11, 0.6);\n                color: rgba(255, 255, 255, 1);\n                font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>The Psychology Of Color In Marketing And Branding<\/title><link rel=\"canonical\" href=\"https:\/\/www.the-next-tech.com\/?post_type=web-story&amp;p=70272\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"The Next Tech\" publisher-logo-src=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2022\/07\/22163006\/tnt_logo.png\" title=\"The Psychology Of Color In Marketing And Branding\" poster-portrait-src=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2023\/05\/10145103\/Frame-4-29.jpg\"><amp-story-page id=\"9dc6d36b-f84d-45b9-ab26-95226ec0c38b\" auto-advance-after=\"10s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffbfbf\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-65001fa0-cb58-41be-b8d7-cd322d7e899b\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-1.21359%;top:40.29126%;width:103.15534%;height:68.77023%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-be41665b-fec7-4471-9f87-f0c63da7d774\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/img.freepik.com\/free-vector\/gradient-rebranding-illustration_23-2149510346.jpg?w=740&amp;t=st=1683708380~exp=1683708980~hmac=e69b47a22017529aad6a71af267358da154ae61f4a42c294f3b047258501a2e0\" alt=\"gradient-rebranding-illustration_23-2149510346.jpg\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.62136%;top:12.13592%;width:75%;height:17.63754%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.834862385321101% 1.834862385321101% 1.834862385321101% 1.834862385321101%\" id=\"el-cb00efe8-a7cc-4373-807f-2964724d2730\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2766990291262126% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.485437em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"The_Psychology_Of_Color_In_Marketing_And_Branding\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">The Psychology Of Color In Marketing And Branding<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b5856f2a-f39c-4577-b0b3-c317f144f3c9\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5af04ba0-33f0-41e0-a522-29f323bbaaea\",\"keyframes\":{\"transform\":[\"translate3d(-117.0418%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-55049c33-ba99-4a38-8489-9fca61509a0a\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-bc0f6597-5d22-423f-93ff-9bac934d9fbc\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d8ddcc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2a059021-3696-4ecd-820e-0ae8b0a7a14a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:38.02589%;width:75.48544%;height:23.46278%;opacity:1\">\n<div id=\"anim-5af04ba0-33f0-41e0-a522-29f323bbaaea\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.0418%, 0px, 0)\">\n<div id=\"anim-55049c33-ba99-4a38-8489-9fca61509a0a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-bc0f6597-5d22-423f-93ff-9bac934d9fbc\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6430868167202572% 0.6430868167202572% 0.6430868167202572% 0.6430868167202572% \/ 1.3793103448275863% 1.3793103448275863% 1.3793103448275863% 1.3793103448275863%\" id=\"el-172e77cb-311c-4a14-8c9f-d0de1e8d5d64\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.21993569131832832% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Color_is_a_powerful_tool_in_marketing_and_branding_as_it_can_elicit_emotional_responses_and_influence_consumer_behavior\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">Color is a powerful tool in marketing and branding, as it can elicit emotional responses and influence consumer behavior.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e2f8f09b-7f6e-4a9a-9131-966097255bac\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-e6127d7b-a168-4dd7-970d-96a7e44eb676\",\"keyframes\":{\"transform\":[\"translate3d(117.70491%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5d3e6cec-7972-4742-a362-4519f8002669\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-1b177a18-bb75-4b82-9979-1151e38762f6\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#152132\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-08e7cff8-933b-4b72-857c-9ace604c9df5\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:37.70227%;width:74.02913%;height:24.27184%;opacity:1\">\n<div id=\"anim-e6127d7b-a168-4dd7-970d-96a7e44eb676\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(117.70491%, 0px, 0)\">\n<div id=\"anim-5d3e6cec-7972-4742-a362-4519f8002669\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-1b177a18-bb75-4b82-9979-1151e38762f6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-1441c43b-403d-487a-a7c7-8b024438994f\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.0111475409836064% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"For_example_red_is_associated_with_excitement_and_passion_while_blue_is_associated_with_calmness_and_trustworthiness\"><\/span><span><span style=\"font-weight: 700; color: #a2f6fc\">For example, red is associated with excitement and passion, while blue is associated with calmness and trustworthiness.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"76997abb-2ca1-4417-9ae1-8e0fdd931f2b\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7566a139-a91b-452b-8fb2-4b68a0209cb9\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9b3f20b4-8625-4fdc-9375-38442ef9c910\",\"keyframes\":{\"transform\":[\"translate3d(0px, -259.55557%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3f4f3e\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c5077e55-3d03-4114-8925-ec1236218152\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:35.92233%;width:74.51456%;height:28.31715%;opacity:1\">\n<div id=\"anim-7566a139-a91b-452b-8fb2-4b68a0209cb9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-9b3f20b4-8625-4fdc-9375-38442ef9c910\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, -259.55557%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6514657980456027% 0.6514657980456027% 0.6514657980456027% 0.6514657980456027% \/ 1.1428571428571428% 1.1428571428571428% 1.1428571428571428% 1.1428571428571428%\" id=\"el-c6645bfd-b861-4638-9b7c-33b63e353a5b\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.22280130293159642% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Colors_can_also_affect_perceptions_of_value_and_quality_with_some_colors_such_as_black_being_associated_with_luxury_and_sophistication\"><\/span><span><span style=\"font-weight: 700; color: #fff599\">Colors can also affect perceptions of value and quality, with some colors (such as black) being associated with luxury and sophistication.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"830ceb61-3218-4188-b970-5b3eb919aec4\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-efdf2740-f23f-433c-947b-728e6890bcb4\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-027cda84-8266-41f2-8aff-b11bc756d8d6\",\"keyframes\":{\"transform\":[\"translate3d(0px, 262.19669%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fdf0d6\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0a079542-f68f-468a-bf66-6c6bd5511bbe\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.62136%;top:35.43689%;width:74.51456%;height:28.15534%;opacity:1\">\n<div id=\"anim-efdf2740-f23f-433c-947b-728e6890bcb4\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-027cda84-8266-41f2-8aff-b11bc756d8d6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 262.19669%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6514657980456027% 0.6514657980456027% 0.6514657980456027% 0.6514657980456027% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-81acf4f8-a7d5-4446-a879-9697d69d7081\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.004560260586319% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Color_can_also_affect_brand_recognition_and_recall_with_consistent_use_of_colors_helping_to_reinforce_a_brands_identity_in_the_minds_of_consumers\"><\/span><span><span style=\"font-weight: 700; color: #a4133c\">Color can also affect brand recognition and recall, with consistent use of colors helping to reinforce a brand&#8217;s identity in the minds of consumers.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"158491cd-8380-41cd-81f2-085e87cc6d63\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ce24a7cf-b889-4071-98c8-9f1d6e409e4c\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7f3f5288-3cc4-497f-822e-5758e5a10f50\",\"keyframes\":{\"transform\":[\"translate3d(-117.0418%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3cce5\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d3b4a736-5359-4ab3-b0a7-aed2c71994a1\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:33.17152%;width:75.48544%;height:32.52427%;opacity:1\">\n<div id=\"anim-ce24a7cf-b889-4071-98c8-9f1d6e409e4c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-7f3f5288-3cc4-497f-822e-5758e5a10f50\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.0418%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6430868167202572% 0.6430868167202572% 0.6430868167202572% 0.6430868167202572% \/ 0.9950248756218906% 0.9950248756218906% 0.9950248756218906% 0.9950248756218906%\" id=\"el-6db6a036-5298-4792-894f-a9656cec13a8\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2585209003215435% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Color_can_be_used_to_target_specific_demographics_with_different_age_groups_and_cultures_having_different_color_preferences_and_associations\"><\/span><span><span style=\"font-weight: 700; color: #380e63\">Color can be used to target specific demographics, with different age groups and cultures having different color preferences and associations.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"cb4a8139-2b32-4761-b428-b493ad354acd\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-d19a6652-c68d-42b0-a424-49278803ef07\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ca4f8bba-353b-4b6d-b28a-bb7c5512ba7d\",\"keyframes\":{\"transform\":[\"translate3d(115.55555%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1500,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#607047\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1fe9946a-861e-414c-8bcc-48c0d6d8d00e\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:35.59871%;width:76.45631%;height:28.15534%;opacity:1\">\n<div id=\"anim-d19a6652-c68d-42b0-a424-49278803ef07\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-ca4f8bba-353b-4b6d-b28a-bb7c5512ba7d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(115.55555%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-49abf8ad-e238-41ef-89b6-9363b3f12064\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.9790476190476189% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"The_use_of_color_in_packaging_can_also_affect_consumer_behavior_with_certain_colors_such_as_green_being_associated_with_health_and_wellness_products\"><\/span><span><span style=\"font-weight: 700; color: #ffcc4a\">The use of color in packaging can also affect consumer behavior, with certain colors (such as green) being associated with health and wellness products.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"55b221eb-d8c9-4b19-b7f0-8f3e82c671d4\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9889a2ac-bd9c-46f6-bcd0-4b2bec8ca375\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":300,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ff3000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2a9c1be4-5bba-4397-9db8-2882def0c8d1\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.37864%;top:35.76052%;width:75.48544%;height:28.15534%;opacity:1\">\n<div id=\"anim-9889a2ac-bd9c-46f6-bcd0-4b2bec8ca375\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-0e328c0a-84d6-4451-a5cd-53c039048abf\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.9916398713826367% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #ffffb7\">Color can be used to create a sense of urgency, with bright colors (such as red and orange) often used in sales promotions and marketing campaigns.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"95949aa4-3a4f-492b-92ed-eeff2222034d\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2c4aab97-0bae-42f1-a76b-9f5905a3b8ef\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1600,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-263da3ed-3bcb-4d54-805b-b09a212a6735\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":1600,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#8b5e34\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8bef14f3-190a-4be4-ac37-e962a8cfe471\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:30.90615%;width:73.54369%;height:37.37864%;opacity:1\">\n<div id=\"anim-2c4aab97-0bae-42f1-a76b-9f5905a3b8ef\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-263da3ed-3bcb-4d54-805b-b09a212a6735\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6600660066006601% 0.6600660066006601% 0.6600660066006601% 0.6600660066006601% \/ 0.8658008658008658% 0.8658008658008658% 0.8658008658008658% 0.8658008658008658%\" id=\"el-3f340a8c-79bb-41ed-af7e-796fa8edc6e3\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.22574257425742608% 0;font-family:&quot;Merriweather&quot;,serif;font-size:0.388350em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Color_can_be_used_to_create_a_sense_of_familiarity_and_nostalgia_with_certain_colors_such_as_brown_and_beige_being_associated_with_traditional_and_nostalgic_products\"><\/span><span><span style=\"font-weight: 700; color: #ffffb7\">Color can be used to create a sense of familiarity and nostalgia, with certain colors (such as brown and beige) being associated with traditional and nostalgic products.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of color in marketing and branding requires a thoughtful and strategic approach, as the right use of color can help build brand recognition, evoke emotions, and influence consumer behavior.<\/p>\n","protected":false},"author":152,"featured_media":70273,"template":"","meta":{"web_stories_publisher_logo":59216,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[24664,14957,24659,24660,24661,24666,24662,24669,24656,24655,24658,24657,24670,24672,24671,24654,24653,24663,24667,24668,24665],"class_list":["post-70272","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":46,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"65001fa0-cb58-41be-b8d7-cd322d7e899b"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":740,"height":740,"sizes":[],"isPlaceholder":false,"isExternal":true,"needsProxy":true,"src":"https:\/\/img.freepik.com\/free-vector\/gradient-rebranding-illustration_23-2149510346.jpg?w=740&t=st=1683708380~exp=1683708980~hmac=e69b47a22017529aad6a71af267358da154ae61f4a42c294f3b047258501a2e0","id":"e3ea8da0-6f76-408a-ae8c-c7ee74910906","alt":"gradient-rebranding-illustration_23-2149510346.jpg","baseColor":"#f7c2c2"},"type":"image","x":-5,"y":249,"width":425,"height":425,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 Z","ratio":1,"supportsBorder":true},"id":"be41665b-fec7-4471-9f87-f0c63da7d774"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Merriweather","fallbacks":["serif"],"weights":[300,400,700,900],"styles":["italic","regular"],"variants":[[0,300],[1,300],[0,400],[1,400],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":1000,"asc":984,"des":-273,"tAsc":984,"tDes":-273,"tLGap":0,"wAsc":1065,"wDes":273,"xH":555,"capH":743,"yMin":-272,"yMax":1055,"hAsc":984,"hDes":-273,"lGap":0}},"fontSize":30,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"font-weight: 700; color: #a4133c\">The Psychology Of Color In Marketing And 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style=\"font-weight: 700; color: #a4133c\">Color is a powerful tool in marketing and branding, as it can elicit emotional responses and influence consumer 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