{"id":13021,"date":"2019-12-29T08:00:56","date_gmt":"2019-12-29T02:30:56","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?p=13021"},"modified":"2019-12-30T13:10:29","modified_gmt":"2019-12-30T07:40:29","slug":"using-iot-solutions-for-effective-advertising","status":"publish","type":"post","link":"https:\/\/www.the-next-tech.com\/machine-learning\/using-iot-solutions-for-effective-advertising\/","title":{"rendered":"Using IoT Solutions for Effective Advertising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">An advertisement strategy plays a critical role in establishing a brand. It shapes consumer perception to generate sales. Initially, businesses were using traditional advertising methods (Newspapers and television) to market their products. Undoubtedly, newspapers and television still serve as an effective marketing tool but branding with them has some geographical restrictions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The advent of \u201cthe Internet\u201d has enabled businesses to break these geographical barriers and meet prospective customers from overseas. <a href=\"https:\/\/www.the-next-tech.com\/future\/what-we-expect-of-iot-trends-in-2020\/\">IoT devices<\/a> have enabled businesses to comprehensively evaluate users&#8217; requirements and market products they are in need of. It also filters out unnecessary advertisement campaigns that are of no use to the customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the statistics by International Data Corporation ( IDC) and Gartner on the rising adoption of IoT and connected devices.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to IDC estimates, the value of connected devices may reach 30 billion and the economic value of IoT may reach $1.46 trillion in 2020.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As per Gartner\u2019s forecast economic value of connected devices may reach 20.8 trillion and IoT devices may reach $3 trillion by 2020.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The IDC\u00a0 decision-maker survey revealed that 73% of respondents either deployed or will deploy IoT solutions in the next 12 months.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The rising adoption of IoT is a sign that businesses have a good scope to gather details about their customers using IoT devices. Let\u2019s explore how businesses can benefit through IoT based advertising:-\u00a0\u00a0<\/span><br \/>\n<!-- Home page 728x90 --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 728px; height: 90px;\" data-ad-client=\"ca-pub-9864771813712812\" data-ad-slot=\"3152971286\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<b>More Filtered Advertising<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IoT enables advertisers to know every micro detail of their<a href=\"https:\/\/www.the-next-tech.com\/development\/how-to-design-a-target-audience-oriented-brand-logo-and-grab-market-share\/\"> target audiences<\/a>. Sheer volume of data collected through the IoT devices can be used to evaluate the preferences of the customers and their interests. The smart sensors enable advertisers to know where they can meet their target audiences. Advertisers can use a person\u2019s data to evaluate his purchasing capacity. A person visiting Zurich (Switzerland\u2019s main business destination) for getting a Tissot watch can be targetted for other premium brands as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The IoT devices themselves can reveal a lot about its users. For example, someone wearing a fitness watch can be targeted for sportswear clothing, sports shoes, diet plans, GYM memberships and more.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-14648 aligncenter\" src=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175553\/Smartwatch.jpg\" alt=\"Smartwatch\" width=\"600\" height=\"400\" srcset=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175553\/Smartwatch.jpg 600w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175553\/Smartwatch-300x200.jpg 300w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175553\/Smartwatch-27x17.jpg 27w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Target Specific Advertising\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">IoT enables businesses to identify the targeted and non-targeted audiences for marketing their products. Using IoT data businesses run their advertisement in a specific area to reduce campaign costs and maximize sales and profits.\u00a0<\/span><\/p>\n<p><b>Examples:\u00a0<\/b><\/p>\n<p><b>Location-based advertising<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A company selling protein shake can benefit a lot when it runs its advertisement campaign in a Gym.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Running an Air conditioner advertisement in Switzerland may not turn out as fruitful as in Italy or Paris.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, a customer browses Livespace\u2019s website to receive quotes on home decor solutions. But the customer leaves the cart empty to evaluate other options available on the web. Now business apps integrated with<a href=\"https:\/\/www.the-next-tech.com\/business\/basic-industrial-iot-terms-every-manufacturer-should-know\/\"> IoT network<\/a> evaluate users\u2019 requirements and sends them the push notifications to retain their trust. IoT based ads are promoted among users over social media platforms to grab user attention and accelerate desired actions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-14649 aligncenter\" src=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175549\/Interior.jpg\" alt=\"Interior\" width=\"600\" height=\"400\" srcset=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175549\/Interior.jpg 600w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175549\/Interior-300x200.jpg 300w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175549\/Interior-27x17.jpg 27w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><br \/>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/gadgets\/apple-carplay-not-working-troubleshooting-tips\/\">Apple CarPlay Not Working? Here\u2019s 7 Troubleshooting Tips<\/a><\/span>\n<b>Advanced Marketing<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.oodlestechnologies.com\/iot-application-development-services\/\" target=\"_blank\" rel=\"noopener\">IoT application development solutions<\/a> enable customers to engage with the products they are purchasing. A lot of brands today provide a QR code that can be scanned using a smartphone. Customers by scanning a QR code can retrieve the brands&#8217; details and since how long they have been in the market.\u00a0 Connected devices make advertising and marketing more realistic and beneficial to human searching for solutions in real-time<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-14650 aligncenter\" src=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175545\/Gift.jpg\" alt=\"Gift\" width=\"600\" height=\"400\" srcset=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175545\/Gift.jpg 600w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175545\/Gift-300x200.jpg 300w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/11\/19175545\/Gift-27x17.jpg 27w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Customers on scanning the QR code will receive a link to the product&#8217;s website. Using the\u00a0 URL link customers can dig deeper into the product\u2019s details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2011\u00a0 Chili\u2019s ( An American food chain ) ran a fundraising campaign for the cancer patients of St. Jude\u2019s Hospital. Guests were prompted to make contributions through QR code available on each campaign material. \u201cChili\u2019s\u201d was successful in generating USD 5 million with 291,000 QR code scans.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for a smarter solution to advertise your products or services? IoT based advertising creates a direct impact on target audiences. It refrains businesses from spending on an ad campaign with minimum or no benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you planning to integrate your business with IoT based solutions? Contact Oodles Technologies, we are a seasoned <a href=\"https:\/\/www.oodlestechnologies.com\/iot-application-development-services\/\" target=\"_blank\" rel=\"noopener\">IoT App Development company.<\/a> We provide enterprise-grade and consumer<a href=\"https:\/\/www.the-next-tech.com\/finance\/iot-revolution-or-evolution-in-the-banking-or-financial-services-industry\/\"> IoT applications<\/a> that harness the power of machine learning and advanced analytics. Our <a href=\"https:\/\/www.the-next-tech.com\/future\/what-we-expect-of-iot-trends-in-2020\/\">IoT solutions<\/a> provide business efficiency and improved services. We build smart products including home automation, security systems, industrial IoT and more. Contact us today!\u00a0\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An advertisement strategy plays a critical role in establishing a brand. It shapes consumer perception to generate sales. Initially, businesses<\/p>\n","protected":false},"author":447,"featured_media":14651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[130],"tags":[598,597],"_links":{"self":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/13021"}],"collection":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/users\/447"}],"replies":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/comments?post=13021"}],"version-history":[{"count":8,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/13021\/revisions"}],"predecessor-version":[{"id":14692,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/13021\/revisions\/14692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media\/14651"}],"wp:attachment":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media?parent=13021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/categories?post=13021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/tags?post=13021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}