{"id":14287,"date":"2019-12-20T18:06:52","date_gmt":"2019-12-20T12:36:52","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?p=14287"},"modified":"2019-12-23T10:21:08","modified_gmt":"2019-12-23T04:51:08","slug":"top-10-words-and-expressions-to-avoid-in-content-marketing","status":"publish","type":"post","link":"https:\/\/www.the-next-tech.com\/top-10\/top-10-words-and-expressions-to-avoid-in-content-marketing\/","title":{"rendered":"Top 10 Words and Expressions to Avoid in Content Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Not so long ago they were popular, influential, and persuasive. Once people heard them, all their hesitations disappeared. Everybody loved them, listened to them, appreciated them. But now, people feel ashamed if they still secretly like them. No, I am not talking about the pop-icons of the \u201990s, but rather about the outdated marketing words and phrases, which some companies, for some reason, are still actively using in their content marketing.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is Content Marketing so Important<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On average, people spend <\/span><a href=\"https:\/\/www.telegraph.co.uk\/news\/2018\/08\/01\/decade-smartphones-now-spend-entire-day-every-week-online\/#:~:targetText=People%20are%20on%20average%20online%20for%2024%20hours%20a%20week,a%20week%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">24 hours<\/span><\/a><span style=\"font-weight: 400;\"> a week online. Millennials, who probably were not even born when some of the phrases were relevant, spend <\/span><a href=\"https:\/\/www.telegraph.co.uk\/news\/2018\/08\/01\/decade-smartphones-now-spend-entire-day-every-week-online\/#:~:targetText=People%20are%20on%20average%20online%20for%2024%20hours%20a%20week,a%20week%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">34.3<\/span><\/a><span style=\"font-weight: 400;\"> hours per week online. This and <a href=\"https:\/\/www.the-next-tech.com\/business\/5-reasons-why-content-marketing-is-a-best-strategy\/\">many other reasons <\/a>explain why <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\" target=\"_blank\" rel=\"noopener\">91% of B2B<\/a> and<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/12\/2018_B2C_Research_Final.pdf\" target=\"_blank\" rel=\"noopener\"> 86% of B2C<\/a><span style=\"font-weight: 400;\"> businesses state that they are actively using content marketing to promote their products.\u00a0 Apart from this, content marketing is one of <a href=\"https:\/\/www.the-next-tech.com\/finance\/3-no-cost-marketing-tactics-you-can-use-right-now-to-bring-in-more-sales\/\">the most efficient and comparably chea<\/a>p ways to promote your business.\u00a0 So, don&#8217;t underestimate its contribution to your success.\u00a0 \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, imagine. You have a<\/span><i><span style=\"font-weight: 400;\"> unique<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">revolutionary<\/span><\/i><span style=\"font-weight: 400;\"> business, developed by your <\/span><i><span style=\"font-weight: 400;\">expert team<\/span><\/i><span style=\"font-weight: 400;\">. Your <\/span><i><span style=\"font-weight: 400;\">experienced<\/span><\/i><span style=\"font-weight: 400;\"> copywriting <\/span><i><span style=\"font-weight: 400;\">rockstars<\/span><\/i><span style=\"font-weight: 400;\"> create an<\/span><i><span style=\"font-weight: 400;\"> outside the box<\/span><\/i><span style=\"font-weight: 400;\"> content with <\/span><i><span style=\"font-weight: 400;\">game-changing<\/span><\/i><span style=\"font-weight: 400;\"> information to promote your <\/span><i><span style=\"font-weight: 400;\">best in class<\/span><\/i><span style=\"font-weight: 400;\"> product. However, all your attempts are failing because they are <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> don\u2019t bring <\/span><i><span style=\"font-weight: 400;\">value-added<\/span><\/i><span style=\"font-weight: 400;\"> results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Phew, it was hard even to type those few sentences! Imagine reading them all the time! Did you get what I mean? If not, you\u2019d better read this article attentively.<\/span><br \/>\n<!-- Home page 728x90 --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 728px; height: 90px;\" data-ad-client=\"ca-pub-9864771813712812\" data-ad-slot=\"3152971286\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2><span style=\"font-weight: 400;\">The List of Old-fashioned Words and Expressions which Kill your Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, here they are \u2014 the enemies of modern copywriting trends. Memorize them, and better don\u2019t use them at all.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Unique<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every startup thinks they are unique. Otherwise, what\u2019s the point of even trying anything? Sure, there could be strong and unique sides of your business, which differentiate you from your competitors. But if you want to describe your business more precisely, use something more informative and original than utterly \u2018unique.\u2019\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Revolutionary<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-14274 aligncenter\" src=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180106\/Revolutionary.jpg\" alt=\"Revolutionary\" width=\"600\" height=\"400\" srcset=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180106\/Revolutionary.jpg 600w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180106\/Revolutionary-300x200.jpg 300w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180106\/Revolutionary-27x17.jpg 27w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The discovery of penicillin, theory of relativity, the <\/span><a href=\"https:\/\/www.nationalgeographic.com\/science\/2019\/04\/first-picture-black-hole-revealed-m87-event-horizon-telescope-astrophysics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">first image of a supermassive black hole<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 this was revolutionary. It is unlikely that the product or services you sell can cause the same effect. Better don\u2019t use pompous and grandiose descriptions, which have nothing to do with your business.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Expert Team<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nowadays, nobody trusts words. People need numbers. If you want to prove that you are working only with experts, better show it with your revenues and positive feedback rates, for example.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Experienced<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The experience of your business is measured not in years on the market, but in the number of successful cases\/ happy clients received. Instead of saying that you are experienced because your company exists for N years, better prove it by referring to real problems, which your team has resolved lately.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><br \/>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/entertainment\/pokemon-sleep\/\">What Is Pokemon Sleep? The Pokemon App Will Put You To Sleep!<\/a><\/span>\n<h2><span style=\"font-weight: 400;\">5. Rockstar<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-14275 aligncenter\" src=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180101\/Rockstar.jpg\" alt=\"Rockstar\" width=\"600\" height=\"400\" srcset=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180101\/Rockstar.jpg 600w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180101\/Rockstar-300x200.jpg 300w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180101\/Rockstar-27x17.jpg 27w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rock is no longer in trend. The new generation listens to Rap, Trap, Deep-house, Pop-folk, Indie, whatever. By using such a cliche phrase as a \u2018rockstar,\u2019 you are more likely to decrease your sales rather than increase them, (except for the cases when your target audience is people from the \u201870s).\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Outside the Box<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is one of the most cliche phrases used by marketers. Nowadays, the rule of thinking outside the box is more common than thinking inside the box. Just do not use it if you want people to pay attention to your texts and take them seriously.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7. Game-changing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This phrase continues the trend set up by the words \u2018unique\u2019 and \u2018revolutionary.\u2019 When it is applied to business, it means nothing. Just another pretentious phrase, which, instead of catching the attention of a reader, only makes them feel bored. Don\u2019t try to be complicated and mysterious; use simple words to explain the \u2018new features\u2019 you came up with for your startup.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8. Best in Class<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-14276 aligncenter\" src=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180056\/Musical.jpg\" alt=\"Musical\" width=\"600\" height=\"400\" srcset=\"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180056\/Musical.jpg 600w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180056\/Musical-300x200.jpg 300w, https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2019\/12\/19180056\/Musical-27x17.jpg 27w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Maybe, in the \u201860s of the previous century, people cared about their belonging to a particular class. In the 21st century, the billionaire wears the same black polo and jeans for years, and a Hollywood superstar eats lunch with a homeless person. There are no strict borders between social classes anymore in the USA. Anyone can suddenly become reach, or buy the product, which he or she could dream of yesterday.\u00a0\u00a0<\/span><br \/>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/mobile-apps\/snapchat-premium\/\">Snapchat Premium: How To Make A Snapchat Premium App?<\/a><\/span>\n<h2><span style=\"font-weight: 400;\">9. Actually<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The word \u2018actually\u2019 is officially <\/span><a href=\"https:\/\/www.theatlantic.com\/entertainment\/archive\/2012\/08\/actually-worst-word-planet-actually\/325104\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the worst word<\/span><\/a><span style=\"font-weight: 400;\"> in the English language. It has no specific meaning, and actually, it can be removed from any sentence if actually needed. So, what is the point of actually using it?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">10. Value-Added<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The main reason why people buy your product or services is that they already expect to get some extra value by it. People dream of the latest iPhone to use new features. Entrepreneurs hire freelancers to increase the effectivity of their in-house team. Companies pay consulting groups to increase their revenues. Saying that your product is value-added is the same as to say buttery butter.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Who Needs This?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your company uses content marketing as a prior strategy, you should be extremely selective when it comes to hiring writers. If you work with freelancers, search for the candidates on the most trustful <\/span><a href=\"http:\/\/lemon.io\/best-freelance-platforms\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">freelance platforms<\/span><\/a><span style=\"font-weight: 400;\">. If you prefer in-house employees, check their writing style more attentively before trusting your marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to share this list of 10 forbidden words and expressions in marketing during their onboarding process. Make your team speak the same language with your audience, <a href=\"https:\/\/www.the-next-tech.com\/business\/top-content-marketing-trends-you-need-to-follow-in-2019\/\">follow the latest content marketing trends<\/a>, find a balance between creativity and SEO and you will see the results. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not so long ago they were popular, influential, and persuasive. Once people heard them, all their hesitations disappeared. Everybody loved<\/p>\n","protected":false},"author":146,"featured_media":14288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[851,627],"_links":{"self":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/14287"}],"collection":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/comments?post=14287"}],"version-history":[{"count":5,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/14287\/revisions"}],"predecessor-version":[{"id":14331,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/14287\/revisions\/14331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media\/14288"}],"wp:attachment":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media?parent=14287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/categories?post=14287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/tags?post=14287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}