{"id":17711,"date":"2020-03-22T10:00:06","date_gmt":"2020-03-22T04:30:06","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?p=17711"},"modified":"2020-03-24T12:22:15","modified_gmt":"2020-03-24T06:52:15","slug":"text-vs-email-what-to-use-for-events","status":"publish","type":"post","link":"https:\/\/www.the-next-tech.com\/business\/text-vs-email-what-to-use-for-events\/","title":{"rendered":"Text vs Email – What to use for Events"},"content":{"rendered":"

Solving the basics of communication, whether that\u2019s text vs email, makes sure your event planning and execution is smooth. Choosing a method of communication can seem like a simple task, however, using the wrong technology undermines the hard work and effort you are, or already have, spent putting your event together.\u00a0<\/span><\/p>\n

Below is a simple 5 question checklist that makes it easy to choose between using text vs email for your event.\u00a0\u00a0<\/strong><\/em><\/p>\n

Text vs email event checklist<\/b><\/h2>\n

#1.\u00a0<\/strong>How frequent is communication?\u00a0<\/b><\/h2>\n

Consider both internal and external communication. How often will you communicate with others leading up to and during the event?<\/span><\/p>\n

Text Message<\/strong><\/h4>\n

Text message caters to more frequent, succinct communication because that\u2019s the way it was built. In fact, the <\/span>open-rate of texts is barely under 100%<\/span><\/a>, whereas the <\/span>open-rate of email is less than 20%<\/span><\/a>. You may be asking why this matters, but it matters because the higher the open rate, the higher the click-through, subsequent purchase rates are. Also, if you are trying to send a reminder every day leading up to your event, text is the way to go.\u00a0<\/span><\/p>\n

Email<\/strong><\/h4>\n

Infrequent, sensitive communication is best <\/span>completed by email<\/span>. When communicating a lot of information at once, email has your back. You can make an email as long as you need it to be.\u00a0<\/span><\/p>\n

In addition, sensitive information is best sent via email. <\/span>Encryption protects data<\/span><\/a> and is easy-to-use. So, if you are sending sensitive information to an attendee, email is your best bet.\u00a0<\/span><\/p>\n

Additionally, email can get the job done when you are only sending one or two emails – perhaps a confirmation email and a reminder email. A standard outline email that inserts personal information is your best option.<\/span><\/p>\n

The average of communication and collaboration media<\/strong><\/p>\n

\"Comunication
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