{"id":21119,"date":"2020-05-10T10:32:50","date_gmt":"2020-05-10T05:02:50","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?p=21119"},"modified":"2020-05-12T10:12:08","modified_gmt":"2020-05-12T04:42:08","slug":"6-reasons-you-should-take-internet-marketing-more-seriously","status":"publish","type":"post","link":"https:\/\/www.the-next-tech.com\/business\/6-reasons-you-should-take-internet-marketing-more-seriously\/","title":{"rendered":"6 Reasons You Should Take Internet Marketing more Seriously"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With COVID-induced stay-at-home orders keeping people indoors, businesses are working harder than ever to stay connected with their customers. Thankfully, internet marketing gives you numerous ways to reach your customer base online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can grow your audience with website content and signup forms, reach new customers with digital ads, and boost sales through landing pages. You can interact with clients through social media and offer discounts through email. Or you can put a smile on people\u2019s faces by <a href=\"https:\/\/www.the-next-tech.com\/entertainment\/what-is-tiktok-how-can-become-a-brand-on-tiktok\/\">providing fun content through TikTok<\/a>, Spotify, and other apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The possibilities are endless. But are you taking advantage of the numerous ways available to market your business online?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re one of the many entrepreneurs who haven\u2019t been giving internet marketing their full attention, now is the time to do so.\u00a0<\/span><\/p>\n<h2><b>What is internet marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Perhaps because the term is frequently tossed around, internet marketing has become as confusing as it is ever-changing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the definition of internet marketing is really simple. Internet marketing is any promotional activity being conducted online. Suffice it to say that <a href=\"https:\/\/www.the-next-tech.com\/business\/top-email-marketing-trends-in-2020\/\">email marketing<\/a>, search engine ads, <a href=\"https:\/\/www.the-next-tech.com\/top-10\/top-10-words-and-expressions-to-avoid-in-content-marketing\/\">content marketing<\/a>, and social media campaigns fall under the <\/span>online marketing <span style=\"font-weight: 400;\">umbrella.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more and more online platforms sprout up, internet marketing also becomes increasingly complex. It\u2019s no surprise that entrepreneurs, with their myriad other responsibilities, inadvertently leave online marketing on the back burner.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">These<\/span><a href=\"https:\/\/wpforms.com\/the-ultimate-list-of-online-business-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> online marketing findings<\/span><\/a><span style=\"font-weight: 400;\"> illustrate this fact:<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6 out of 10 small businesses don\u2019t have a website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">70% of marketers admit they don\u2019t have a solid and cohesive content strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In 2018, 46% of small businesses lacked website presence<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">35% of entrepreneurs believe their business is too small to need a website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, you can always delegate your marketing efforts. But while this is a feasible move, keep in mind that you\u2019re still responsible for overseeing the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? <\/span><span style=\"font-weight: 400;\">Because internet marketing is too important to simply \u201cset it and forget it.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The following 6 reasons will illustrate why you should take internet marketing more seriously<\/span><br \/>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/mobile-apps\/how-to-tiktok-recharge-and-buy-coin\/\">How To TikTok Recharge & Buy Coins To Send Gifts? (2024 Guide)<\/a><\/span><\/h2>\n<h3>It\u2019s your round-the-clock product catalog<\/h3>\n<p><span style=\"font-weight: 400;\">Amazon, WordPress, Shopify, and <a href=\"https:\/\/www.the-next-tech.com\/finance\/top-10-ways-to-become-better-at-sales\/\">social media channels made it possible to start a business<\/a> without having to pay for real estate or print ads. Now you can display your products, update your pricing information, or showcase your portfolio through a website or social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through <\/span>web marketing<span style=\"font-weight: 400;\">, you can optimize your website so that the right people can find your products. Because your business isn&#8217;t limited by a physical store\u2019s closing hours, people can look you up 24\/7. This helps customers make faster purchase decisions and makes it that much easier for them to spend money on your products or services.<\/span><\/p>\n<h3>It\u2019s significantly cheaper than traditional marketing<\/h3>\n<p><span style=\"font-weight: 400;\">According to a report by <\/span><i><span style=\"font-weight: 400;\">Endless Revenue Marketing, <\/span><\/i><span style=\"font-weight: 400;\">companies would need to shell out $200 on newspaper ads, $900 on direct mail, $500 on magazine ads, and $150 on broadcasting just to reach an audience of 2,000. And that\u2019s without any guarantee that those people are buying or becoming interested in the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, small businesses don\u2019t have to spend hundreds of dollars on ads that may or may not reach their target audience. In fact, many business owners start out by creating social channels and growing their audience organically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you can fine-tune your marketing campaigns and get a better chance of reaching more people through online advertising, which is still significantly cheaper than traditional ads. You can send up to 10,000 emails to 2,000 contacts every month with Mailchimp for free, pay only $0.27 for every click that your Facebook ad gets, and allocate only $10 per day for a YouTube ad.<\/span><\/p>\n<h3>It helps you beat the competition<\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that you compete with 25 similar companies on average? With just a few taps on their mobile screen, customers can find 25 other brands selling the same products or services as you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your best shot at rising above the competition, then, is through internet marketing. When you post helpful and entertaining articles on your blog, <a href=\"https:\/\/www.the-next-tech.com\/business\/top-5-tips-to-boost-your-small-business-through-social-media\/\">respond promptly to social media messages<\/a>, and send out promotions via email, your brand doesn\u2019t get left behind. Apart from social media marketing, email, and <\/span>website marketing<span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">here are other ways you can beat your competitors<\/span><span style=\"font-weight: 400;\">.<\/span><br \/>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/top-10\/top-10-it-skills-in-demand-for-2021\/\">Top 10 IT Skills in Demand for 2021<\/a><\/span>\n<h3>It bolsters your credibility<\/h3>\n<p><span style=\"font-weight: 400;\">Today, people do most product research on <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">and social channels. When consumers are still mulling about which brand to buy from, they read or watch reviews on the internet. This is why a solid online presence is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from helping potential customers make quicker purchase decisions, an established online presence will also help you find business partners and collaborators. Small- to mid-sized companies can build mutual partnerships through influencer marketing, guest posting, and product collaboration. <a href=\"https:\/\/www.the-next-tech.com\/business\/what-is-print-marketing-and-how-to-use-it-in-your-marketing-strategy\/\">When you can clearly present your marketing strategy online<\/a>, you\u2019re better poised to find partners that can add value to your business.<\/span><\/p>\n<h3>It\u2019s easy to get assistance<\/h3>\n<p><span style=\"font-weight: 400;\">Many marketers struggle with generating leads because they don\u2019t have the budget or the time for it. The solution? Virtual assistance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you<\/span> <span style=\"font-weight: 400;\">hire a virtual assistant<\/span><span style=\"font-weight: 400;\">, you can get trustworthy and expert help without breaking the bank. What\u2019s more, working with specialists will significantly boost productivity and cut work hours.<\/span><\/p>\n<h3>It\u2019s great for research and development<\/h3>\n<p><span style=\"font-weight: 400;\">To zero in on your target market, you need to find out what makes them tick. This means knowing your customer\u2019s specific shopping preferences or what makes them pick out a specific brand from an array of similar products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the kinds of questions you can answer through a comprehensive analytics report. <a href=\"https:\/\/www.the-next-tech.com\/business\/top-5-tips-to-boost-your-small-business-through-social-media\/\">Web and social media analytics help entrepreneurs figure out customer behavior<\/a> so they can improve their campaigns and products accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing your brand online may be complex at first glance. Still, it\u2019s worth investing the time, money, and effort to get better at <\/span><span style=\"font-weight: 400;\">internet marketing<\/span><span style=\"font-weight: 400;\">, especially when the future of your business depends on it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With COVID-induced stay-at-home orders keeping people indoors, businesses are working harder than ever to stay connected with their customers. Thankfully,<\/p>\n","protected":false},"author":690,"featured_media":21152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[154,185,307,1915,1917,1602,1916,1918],"_links":{"self":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/21119"}],"collection":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/users\/690"}],"replies":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/comments?post=21119"}],"version-history":[{"count":7,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/21119\/revisions"}],"predecessor-version":[{"id":21290,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/21119\/revisions\/21290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media\/21152"}],"wp:attachment":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media?parent=21119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/categories?post=21119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/tags?post=21119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}