{"id":22858,"date":"2020-07-18T09:00:24","date_gmt":"2020-07-18T03:30:24","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?p=22858"},"modified":"2020-07-18T09:01:25","modified_gmt":"2020-07-18T03:31:25","slug":"3-ways-blockchain-is-changing-car-retailing","status":"publish","type":"post","link":"https:\/\/www.the-next-tech.com\/blockchain-technology\/3-ways-blockchain-is-changing-car-retailing\/","title":{"rendered":"3 Ways Blockchain is Changing Car Retailing"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Introducing tamper-proof digital identities to car retailing and automotive IoT.<\/span><\/p>\n<h2><b>3 Ways Blockchain is Changing Car Retailing.<\/b><\/h2>\n<h3>How blockchain technology enables tamper-proof digital identities in car retailing and automotive IoT.<\/h3>\n<h2><span style=\"font-weight: 400\">1. How to best approach the lack of traceability in the automotive sector?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">From competitive pressures on cost and performance to environmental pitfalls, there is one common challenge faced by the industry at large today \u2014 the absence of transparent mechanisms for verifying operational data generated by auto vehicles.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In contrast to siloed, password-based centralized systems, tamper-proof identities on <a href=\"https:\/\/www.the-next-tech.com\/blockchain-technology\/top-benefits-of-blockchain-technology-in-your-business\/\">the blockchain offer a path to transparency<\/a> with secure authentication and authorization for every car that hits the road.<\/span><\/p>\n<p><em>Interoperable and trusted digital identity management solutions aim to resolve this problem through secure management and storage of vehicle-generated operational data that can be applied in car trading and sharing services, automotive IoT, and autonomous driving.<\/em><\/p>\n<h2><span style=\"font-weight: 400\">2. Tap hardware modules for traceability in car trading.<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The digital revolution is disrupting used-car retailing \u2014 for the better. This new wave of digital retailing represents more than technology alone because it focuses a spotlight on <a href=\"https:\/\/www.the-next-tech.com\/artificial-intelligence\/7-key-areas-where-enterprises-can-leverage-chatbots-to-deliver-superior-customer-experience\/\">the importance of the customer experience<\/a> in the used-car-buying process. <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/used-cars-new-platforms-accelerating-sales-in-a-digitally-disrupted-market\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">McKinsey &amp; Company.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">The second-hand car market is rife with fact-checking concerns \u2014 from the lack of mechanisms to check the accuracy of the car\u2019s history of ownership to costly third-party audit reports.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Case study: A major Japanese auto dealer has been dealing with the exact same problem. The offered <\/span><a href=\"https:\/\/medium.com\/taraxa-project\/introducing-tamper-proof-digital-identities-to-car-retailing-and-automotive-iot-9cf36199d600\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">solution<\/span><\/a><span style=\"font-weight: 400\"> is a cost-effective bundle of blockchain software and hardware modules.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400\">Microcontrollers with secure boot are installed to each vehicle\u2019s odometer and accelerometer. This drastically improves the company\u2019s operations in the following senses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Highly accurate vehicle-related data enables analysis capabilities for smart maintenance, scheduled upgrades, and novel subscription services.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Complete audit track of all transactions (facts and events) related to this particular vehicle: mileage, ownership, the vehicle\u2019s accident history, and many more.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Car buyers can instantly pull up a car history report without involving third-party services such as CarFix, etc.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A vehicle ownership token allows current owners to grant access to the audit reports to prospective buyers at no extra cost.<\/span><\/li>\n<\/ul>\n<div class=\"whit-blockquote\">With blockchain-enabled fast enrollment auditing software, both car retailer platforms (such as Carvana and Vroom, among others) and car dealer groups will be able to deliver a smoother customer experience and drive user growth.<\/div>\n<h2><span style=\"font-weight: 400\">3. Not your keys, not your vehicle: cryptographic keys for automotive IoT.<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Digital identity is the ultimate \u201cvehicle for success\u201d that must underpin the new mobility. <\/span><a href=\"https:\/\/www.itproportal.com\/features\/digital-identity-and-the-new-mobility-driving-digital-identity-forward\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">IT Pro Portal.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">In a still-nascent industry, most IoT technologies do not incorporate appropriate identity and access management capabilities, not unlike the early Internet which consisted solely of trusted institutions. <\/span><a href=\"https:\/\/consensys.net\/blockchain-use-cases\/digital-identity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Consensys: Blockchain in Digital Identity.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">While the market prospects for new mobility and autonomous vehicles look quite promising, cyber-security and reliability remain the major roadblocks <a href=\"https:\/\/www.the-next-tech.com\/artificial-intelligence\/iot-in-2020-what-is-next\/\">for wider adoption of automotive IoT<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400\">To tackle this, a bundled hardware plus software solution can establish auditable digital identities for connected cars and AVs to secure authentication and vehicle-generated data. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Blockchain is used here to process the data collected from auto vehicles, while the hardware support ensures data source and invariance. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In doing so, the only access control performed is whether or not the transaction was signed by the correct private key \u2014 whoever has access to the private key is the owner.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Case Study: A Silicon Valley-based <\/span><a href=\"https:\/\/twitter.com\/taraxa_project\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">SaaS startup<\/span><\/a><span style=\"font-weight: 400\"> is building a DLT-based infrastructure with tamper-proof identities to enable Mobility-As-Service for one major automotive OEM. Here are some of the value props offered by their platform:<\/span><\/p>\n<h5>Reliable connectivity and anti-tampering behavior<\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vehicles are identified through cryptographic keys that ensure secure communications and data sharing.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cryptographically-enhanced hardware modules with secure boot (SB) process and transmit sensor data to the cloud where it is anchored to the blockchain ledger for further audits. SB ensures that only an entity with the right private key is able to load applications into the microcontroller.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Every module has onboard key generation and signature functions to maintain hardware independence, while the application logic to the MCU that completes the disable write access permission in advance to ensure anti-tampering behavior.<\/span><\/li>\n<\/ul>\n<h5>Robust security and privacy<\/h5>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mitigates the risks of breaches and private data leaks.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Transparency and user ownership of vehicle-generated data: know what data goes where and monitor the data flows.<\/span><\/li>\n<\/ul>\n<div class=\"whit-blockquote\">In the forming digital landscape for car trading, decentralized solutions offer a feasible opportunity to develop new ways of managing risk, controlling costs, and living up to the customer promise for car dealerships and OEMs.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From competitive pressures on cost and performance to environmental pitfalls, there is one common challenge faced by the industry at large today \u2014 the absence of transparent mechanisms for verifying operational data generated by auto vehicles.<\/p>\n<p>In contrast to siloed, password-based centralized systems, tamper-proof identities on the blockchain offer a path to transparency with secure authentication and authorization for every car that hits the road.<\/p>\n","protected":false},"author":1116,"featured_media":24446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[],"_links":{"self":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/22858"}],"collection":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/users\/1116"}],"replies":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/comments?post=22858"}],"version-history":[{"count":12,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/22858\/revisions"}],"predecessor-version":[{"id":24548,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/22858\/revisions\/24548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media\/24446"}],"wp:attachment":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media?parent=22858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/categories?post=22858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/tags?post=22858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}