One of the most tried and true methods real estate agencies use to promote their listings is using real estate signage.<\/p>\n
Even in the digital age, posting a physical sign saying that a property is for sale has the ability to attract hundreds of potential customers. Nevertheless, even the most reliable traditional methods can work against businesses if not used effectively.<\/p>\n
In this article we\u2019ll take a look at 5 things your real estate company can incorporate in your real estate<\/a> signage design to get a leg up on your competition.<\/p>\n The main function of a sign rider is to provide agents an extra panel where they can display their name and contact details.<\/p>\n It\u2019s a practical addition that enables people visiting the property to get in touch with the seller as quickly as possible.<\/p>\n Since a sign rider is a separate component from the signage\u2019s main sign or graphic frame, you have more space on the signage to include more features or words. If you\u2019re interested in learning more about sign riders and their advantages, click here.<\/p>\n There are many different signage styles available, and each one has its benefits. The most common styles real estate agencies use include the following:<\/p>\n The most widely used signage when marketing residential properties. It uses a sturdy wooden post with an inverted L frame sign to promote the home.<\/p>\n Signage in this style displays the sign in an enclosed metal frame. There are two types of frame style signs, standard and single or double rider. The standard frame can hold one sign while the single or double rider features two smaller signs for additional details.<\/p>\n For open house events, A-frame signs are the way to go. These sandwich board style signs are portable, so they\u2019re easy to install.<\/p>\n However, A-frame signs can\u2019t be unattended or installed poorly as they may go missing or be taken away by strong winds.<\/p>\n H-frame stake signs are called as such due to their light-weight H-shaped wire frames and legs that poke into the ground. These types of signs are easy to set-up and remove, making them excellent options for agencies looking for temporary signage.<\/p>\n When you use the correct signage style, you can rest assured that you\u2019ll be attracting the right audience at the right time.<\/p>\n When creating a real estate signage, you need to be smart with the design elements you want to incorporate into the sign. The way a sign looks is important since it represents a part of your company\u2019s image. As such, you have to think about the sign\u2019s size, color scheme, and the message it\u2019ll display.<\/p>\n Sizes<\/strong><\/p>\n Typically, real estate signage come in 12\u201d x 18\u201d, 18\u201d x 24\u201d, and 24\u201d x 36\u201d sizes. Sign riders, on the other hand, usually come in 6\u201d x 18\u201d, 6\u201d x 24\u201d, and 6\u201d x 36\u201d sizes. Custom sizes are available as well.<\/p>\n Color<\/strong><\/p>\n You want your signage to get noticed. However, it doesn\u2019t mean that you should use flashy colors and features to grab people\u2019s attention.<\/p>\n When you\u2019re using loud design elements, it can be distracting and prevent potential customers from reading the sign. Thus, you need to incorporate colors that are pleasant to the eye.<\/p>\n For example<\/strong><\/em>, you can use your brand\u2019s colors as inspiration. Signs that are flaunting your colors don\u2019t only boast a consistent visual presence, but they\u2019re also more recognizable to people passing by.<\/p>\n Message<\/strong><\/p>\n Since the signage has a limited amount of space, you need to be direct with the message the sign will display. Being straightforward doesn\u2019t only make the sign look clean, but it also allows you to communicate with your audience in a clear manner.Real estate signage design<\/h2>\n
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Attach a Sign Rider<\/h3>\n<\/li>\n<\/ol>\n
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Use the Correct Signage Style<\/h3>\n<\/li>\n<\/ol>\n
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Be Smart with Its Design<\/h3>\n<\/li>\n<\/ol>\n
\nAlso read:<\/span> The Proven Top 10 No-Code Platforms of 2021<\/a><\/span>\n\n
Think About its Location<\/h3>\n<\/li>\n<\/ol>\n