Note:<\/strong> DuckDuckGo is hereafter referred to as DDG because it’s too long to type.<\/em><\/p>\n You might not know about DuckDuckGo. And that’s fairly normal. Because DDG receives about 62 million queries a day. That’s huge but not even close to Google’s numbers (3.5 billion).<\/p>\n A search engine that began in a basement in 2008. Their aim was to serve a better search engine and in 2010 they set their unique selling point: they won’t track users. Because Google does.<\/p>\n Since then the company has grown immensely. Currently, they rank #4 in the list of top search engines.<\/p>\n They also donate yearly to internet freedom foundations like the Tor Project, and SecureDrop.<\/p>\n Source: Wired<\/p>\n I won’t say DDG is as good as Google. Mainly because it has just 93 employees. But when you change the scale to privacy, there’s no better option than DDG. Even the Tor browser, which is a really privacy-focused browser has DDG as it’s a default search engine.<\/p>\n So there are areas where DDG isn’t as good and there are also areas where there’s no better option.<\/p>\n While some say DuckDuckGo can be a good addition to Apple’s privacy promise, some disagree saying, “One of DuckDuckGo’s biggest and most important aspect is that no one big is pulling the strings. This would certainly undermine that.”<\/p>\n Well, that’s true. There’s no big company that funds DDG. And since they’re just 93 employees, they cover up all costs. They don’t require outside funding.<\/p>\n They don’t need to think twice before tweaking the search algorithm for better privacy services even if any big tech company doesn’t like that. But if Apple buys it, Apple will obviously prioritise its business first.<\/p>\n Apple doesn’t seem to be in any mood to take up a rivalry with Google especially in these times. Because the two tech giants have been absurdly friendly.<\/p>\n The joined hands in launching the contact tracing system. And Google CEO Sundar Pichai said he’d be interested in working in future projects with Apple.<\/p>\n Now in these times, Google won’t take it nicely if Apple heats up the competition in their space. Google’s slowly getting into Apple’s business. It might be time to retreat.<\/p>\n But conversely, this is also a reason why Apple might consider heading into the search business.<\/strong> See, Apple mostly deals with phones, computers, smartwatches, smart speakers, wireless headphones to name a few. And previously, Google has also entered into these spaces.<\/p>\n They have their Pixels series competing with the iPhones, the Chromebooks competing with MacBooks, the Google Watch OS competing with Apple watch. Just to name a few.<\/p>\n So it might be Apple’s turn to invade Google. I just hope that goes well. Because Google currently has an unbeatable dominance in the space.<\/p>\n Apple does a great job making people believe that Apple products mean privacy guaranteed.<\/p>\n Apple has undoubtedly been successful in forming a great public image. With billboards and signs all over, CEO Tim Cook proudly says “We at Apple believe that privacy is a fundamental human right.\u201d<\/p>\n Everyone except experts believes it’s true while it isn’t. Even when Google pays Apple to be the default search engine, Google does track a lot of data and uses it to display ads. Geoffrey A. Fowler from The Washington\u00a0Post<\/a> notes that midnight his iPhone is sending data to several companies he’s never heard of.<\/p>\n So experts quite disagree on the fact that Apple is very<\/em> privacy-friendly. But it’s made its public image says the quite opposite. It has some degrees of privacy protections but not full proof system.<\/p>\n Buying DDG will only enhance this image.<\/p>\n DuckDuckGo is partly based on Microsoft’s Bing. And it’s not so smart. I mean using DDG is like compromising on speed and ease of use, to get privacy.<\/p>\n And currently, it isn’t as good a tradeoff. DuckDuckGo doesn’t always show the result you want. Even if you specify the site name. While Google does it best.<\/p>\n That means many users might still want to switch back to Google and Apple can’t deny them. The most it can do is to hide the options deep in settings. But if that happens, the internet and Google itself will show them how to do it. And Apple’s image will get down too.<\/p>\n Now, in case, Apple involves its own team to improve DuckDuckGo, they will surely not call it DDG instead it might be an addition to Siri.<\/p>\n On a broad scale, there’s nothing much Apple will get even if it buys DDG. DDG can definitely not compete with Google with its bad algorithm (still better than Siri, though.) and Apple will have to make it from scratch.<\/p>\n Further, Apple, historically, prefers to make something rather than buying it.<\/p>\n So why waste money in DDG? Instead, Apple can make it’s own search engines. A privacy-focused one. Maybe an Ad-free one.<\/p>\n But there are still some problems. Because something similar has happened with Google before.<\/p>\n Let’s take a moment and go back to 2006 when Google used to be the default search engine of Microsoft’s Internet Explorer, one of the biggest sources of traffic for Google then.<\/p>\n And then Microsoft dropped a bomb on Google, launching Bing and making it the default search engine of the Internet Explorer.<\/p>\n Startled, Google tried to find ways to get out of this situation. And then one Google employee finally came up with a brilliant idea. He convinced CEO Larry Page and launched what he called the Google Toolbar.<\/p>\n He convinced a lot of manufacturers to pre-install this toolbar on their computers and thus Google regained the traffic it was losing.<\/p>\n![\"This](\"https:\/\/telegra.ph\/file\/e32d415eb29058266b89f.png\")
<\/p>\n<\/div>\n<\/figure>\nWhat is DuckDuckGo?<\/h2>\n
![\"This](\"https:\/\/telegra.ph\/file\/726ec947ef97ca2938ff6.jpg\")
<\/p>\n<\/div>\n<\/figure>\nThis will undermine a major aspect of DDG<\/h2>\n
This isn’t the best time to make enemies with Google<\/h2>\n
Apple’s public image will improve<\/h2>\n
![\"This](\"https:\/\/telegra.ph\/file\/4070f97df859fad3c839d.jpg\")
<\/p>\n<\/div>\n<\/figure>\nDDG isn’t Google-level smart<\/h2>\n
If Apple wanted its own Search Engines, It’d have made it from the scratch<\/h2>\n
How will Google React If This Happens?<\/h2>\n
![\"This](\"https:\/\/telegra.ph\/file\/4affb3307b32b6e99dc2e.png\")
<\/div>\n