{"id":27989,"date":"2020-09-30T16:25:10","date_gmt":"2020-09-30T10:55:10","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?p=27989"},"modified":"2024-03-18T17:52:58","modified_gmt":"2024-03-18T12:22:58","slug":"how-chatbots-are-redefining-mobile-apps-and-their-usage","status":"publish","type":"post","link":"https:\/\/www.the-next-tech.com\/development\/how-chatbots-are-redefining-mobile-apps-and-their-usage\/","title":{"rendered":"How Chatbots are Redefining Mobile Apps and their Usage"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The advancement of AI and <\/span><a href=\"https:\/\/medium.com\/analytics-vidhya\/applying-machine-learning-in-mobile-app-development-c3cdb2a19596\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">machine learning<\/span><\/a><span style=\"font-weight: 400;\"> has made chatbots really good at automating simple tasks and handling various aspects of communication. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While technology is still in its infancy stage, it is gathering pace and redefines the expectations of mobile apps and the experience they should provide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is the glimpse in the new trend and what it might mean for mobile app development<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chatbots_as_a_New_Trend_in_Business\"><\/span><span style=\"font-weight: 400;\">Chatbots as a New Trend in Business\u00a0\u00a0\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A bot is a computer program with a set of recorded scripts to automate specific tasks by chatting with the users via a conversational interface. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since mobile apps are created for instant access and the interest in <\/span><a href=\"https:\/\/dzone.com\/articles\/a-comprehensible-guide-to-real-time-features-in-mo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">real-time features<\/span><\/a><span style=\"font-weight: 400;\"> is on the rise, chatbots are increasingly considered an indispensable part of <\/span><a href=\"https:\/\/becominghuman.ai\/how-intelligent-apps-are-changing-the-mobile-app-industry-and-our-lives-834ea2273861\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">intelligent apps<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The hype around chatbots is hard to overestimate. The projected growth rate of the <\/span><a href=\"https:\/\/markets.businessinsider.com\/news\/stocks\/global-chatbot-market-anticipated-to-reach-9-4-billion-by-2024-robust-opportunities-to-arise-in-retail-ecommerce-1028759508\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">chatbot market size<\/span><\/a><span style=\"font-weight: 400;\"> is 29.7% in just a few years: from $2.6 billion in 2019 to $9.4 billion by 2024.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, according to the findings of <\/span><a href=\"https:\/\/chatbotsmagazine.com\/chatbot-report-2019-global-trends-and-analysis-a487afec05b\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Opus Research<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0 $4.5 billion would be spurred in chatbots\u2019 industry by 2021. This definitely makes chatbots a powerful opportunity for mobile app developers to grasp.\u00a0<\/span><br \/>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/business\/digital-marketing-blogs-to-follow\/\">Top 25 Digital Marketing Blogs To Follow In 2024<\/a><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Implementing_Chatbots_in_Mobile_Apps\"><\/span><span style=\"font-weight: 400;\">Benefits of Implementing Chatbots in Mobile Apps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The increasing popularity of bots is due to the numerous benefits they offer for app owners and customers alike. These include:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Guided_automation\"><\/span><span style=\"font-weight: 400;\">Guided automation\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/top-10\/top-10-it-skills-in-demand-for-2021\/\">Top 10 IT Skills in Demand for 2021<\/a><\/span>\n<p><span style=\"font-weight: 400;\">Any <\/span><a href=\"https:\/\/swagsoft.com.sg\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">enterprise development company<\/span><\/a><span style=\"font-weight: 400;\"> places much emphasis on how an app helps to improve business processes and team effectiveness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why automation is at the core of modern smart apps. Chatbots that reconfirm the commands and give hints on certain actions are an effective way to bridge the gap between AI and user intent, as unattended automation may be one of the reasons <\/span><a href=\"https:\/\/tweakyourbiz.com\/management\/business-resources\/project-management-tool-downsides\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">why a team hates the management app<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Enhanced_communication\"><\/span><span style=\"font-weight: 400;\">Enhanced communication\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.the-next-tech.com\/artificial-intelligence\/the-significant-role-of-ai-in-chatbot-development\/\">Communicating with chatbots rather than human support<\/a> representatives, app users feel like they initiate the contact and can arrange the conversation tempo and depth, which increases the users\u2019 experience dramatically. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is more, users don\u2019t feel obliged to maintain ethical norms &#8211; they can leave the chat making no excuses or give frank yet bold answers.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Gamification\"><\/span><span style=\"font-weight: 400;\">Gamification<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Communicating with business bots in mobile apps and messengers feels entertaining and is a proven way to gamify the app &#8211; a useful technique app developers use to improve UX in all types of apps and <\/span><a href=\"https:\/\/hackernoon.com\/how-to-build-products-millennials-love-ekkn3t77\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">appeal to the young generation<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The numbers won\u2019t lie: given the overall survey fatigue, a survey administered via a Facebook chatbot showed a <\/span><a href=\"https:\/\/www.plu.edu\/msma\/blog\/why-chatbots-are-the-future-of-market-research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">76% satisfaction rate<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"A_solution_matching_major_social_trends\"><\/span><span style=\"font-weight: 400;\">A solution matching major social trends\u00a0\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Human-bot communication is a great fit for modern society that is gradually increasing its mobile moments and develops introvert habits. <\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/3-ways-messaging-is-transforming-the-path-to-purchase?ref=fbiq_series\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook Business<\/span><\/a><span style=\"font-weight: 400;\"> reports that 61 % of clients marked messaging as the easiest and most comfortable way of communication. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, 64% of respondents would send messages via chatbot as they believe that\u2019s the way they are most likely to get in touch with the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these advantages come with major budget savings, as chatbots introduce automation and reduce the need for human staff.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Roles_Chatbots_Can_Handle\"><\/span><span style=\"font-weight: 400;\">Roles Chatbots Can Handle\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although chatbots are primarily associated with e-commerce and online marketing, they are truly diverse in their applications and are adapted to serve any business purpose. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>E-commerce and marketing<\/b><span style=\"font-weight: 400;\">: chatbots are successfully used for upselling and downselling, abandoned cards recovery, lead generation, personalization of offers, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer service<\/b><span style=\"font-weight: 400;\">: businesses can cut on expenses and improve customer relationshi[s by delegating customer support, internal help desk, and FAQ to AI-powered chatbots.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Market research<\/b><span style=\"font-weight: 400;\">: chatbots are great solutions for market research automation, especially what concerns customer insight and customer satisfaction surveys.\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Media monitoring: <\/b><span style=\"font-weight: 400;\">chatbots can crawl the web and help you <\/span><a href=\"https:\/\/rioks.com\/the-ultimate-5-step-guide-to-media-mentions-tracking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">track relevant media mentions<\/span><\/a><span style=\"font-weight: 400;\"> sharing latest insights in an app or private communication <\/span><b>\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>HR: <\/b><span style=\"font-weight: 400;\">chatbots may help with candidates screening, scheduling job interviews, onboarding, employee training, and much more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Compliance management<\/b><span style=\"font-weight: 400;\">: bots can be used for detecting cybersecurity risks and ensuring <\/span><a href=\"https:\/\/gdpr.eu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GDPR compliance<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Supply chain management<\/b><span style=\"font-weight: 400;\">: business bots can handle procurement, distribution, shipping, and logistics matters. \u00a0 <\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Excellent_Business_Bots_For_Ideas_and_Inspiration\"><\/span><span style=\"font-weight: 400;\">5 Excellent Business Bots For Ideas and Inspiration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have already started thinking about how to add a chatbot to your mobile application, take a look at 5 examples of popular chatbots that are used for diverse industries.\u00a0 This might give you a better vision of what modern bots are capable of.\u00a0\u00a0<\/span><br \/>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/top-10\/best-10-semrush-alternative\/\">Best 10 Semrush Alternative For 2025 (Free & Paid)<\/a><\/span>\n<h3><span class=\"ez-toc-section\" id=\"1_Kit\"><\/span><span style=\"font-weight: 400;\">1. Kit\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kit<\/span><span style=\"font-weight: 400;\"> is a super useful online marketing assistant. The bot is a Shopify product and an official partner of Facebook created to help you with tasks such as <a href=\"https:\/\/www.the-next-tech.com\/review\/instagram-guides-may-soon-allow-creators-to-recommended-places-products-and-more\/\">running Facebook and Instagram ads<\/a>, setting up a retargeting pixel, and sending out email marketing campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, Kit will proactively reach out to you with marketing suggestions so that you can be served a portion of fresh marketing ideas each day.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><br \/>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/review\/how-to-check-body-temperature-with-iphone\/\">How To Check Body Temperature With iPhone?<\/a><\/span>\n<h3><span class=\"ez-toc-section\" id=\"2_NerdWallet\"><\/span><span style=\"font-weight: 400;\">2. NerdWallet<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Entrepreneurs often struggle with finding the best solution to manage corporate finances. <\/span><a href=\"https:\/\/www.nerdwallet.com\/l\/app\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NerdWallet<\/span><\/a><span style=\"font-weight: 400;\"> bot is great assistance here. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chatbot handles preliminary questions to help you determine your needs. Thus, it will either tell you the best credit card deals, factoring in cashback and bonuses, etc. or direct you to the relevant expert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What business owners like about it is that experts are independent of financial institutions, so the recommendations are not biased.\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_LISA\"><\/span><span style=\"font-weight: 400;\">3. LISA<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"http:\/\/robotlawyerlisa.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Robot Lawyer LISA<\/span><\/a> <span style=\"font-weight: 400;\">(Legal Intelligence Support Assistant) is a business bot to take care of your non-disclosure agreements (NDA), as well as commercial and business leases. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a two-way app, LISA will ask a series of questions and send it to the reviewer for making changes and signing the document. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the chatbot, you will not need lawyers as the middle ground during a common legal negotiation process.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Oliver\"><\/span><span style=\"font-weight: 400;\">4. Oliver\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Oliver is a bot <\/span><span style=\"font-weight: 400;\">speaking of GDPR<\/span><span style=\"font-weight: 400;\"> in an easy and entertaining way. Oliver is ready to answer your questions and give guidance on how to meet the EU requirements for data protection round the clock. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The business bot is an easy solution to make your business GDPR compliant and rest on the safe side.\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Staples\"><\/span><span style=\"font-weight: 400;\">5. Staples<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.topbots.com\/project\/staples-facebook-bot-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Staples bot<\/span><\/a><span style=\"font-weight: 400;\"> brings the office supply to the brand new level. In a seamless communication with the business bot on Facebook, you can be recommended a suitable product, reorder previously purchased items, and get updates on delivery status. It\u2019s like having a free office assistant to manage the supply. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><br \/>\n<span class=\"seethis_lik\"><span>Also read:<\/span> <a href=\"https:\/\/www.the-next-tech.com\/entertainment\/what-is-freely-tv-app-new-bbc-itv-streaming-platform\/\">What Is Freely? A TV Streaming Platform Backed By BBC, ITV, Channel 4 and Channel 5<\/a><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_Ideas\"><\/span><span style=\"font-weight: 400;\">Conclusion Ideas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The intelligent bots\u2019 market is growing and turns chatting into a daily experience for average citizens. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Used either to communicate with your customers or to assist your team in day to day business activities &#8211; in-app bots definitely deserve all the buzz they have generated in recent years. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t implemented a smart chatty assistant in your business app yet, today might be a great day to start.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The advancement of AI and machine learning has made chatbots really good at automating simple tasks and handling various aspects<\/p>\n","protected":false},"author":1255,"featured_media":28060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[202,2740,243],"class_list":["post-27989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","tag-chatbots","tag-mobile-app-developent","tag-mobile-apps"],"_links":{"self":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/27989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/users\/1255"}],"replies":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/comments?post=27989"}],"version-history":[{"count":0,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/posts\/27989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media\/28060"}],"wp:attachment":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/media?parent=27989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/categories?post=27989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/tags?post=27989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}