{"id":31702,"date":"2020-12-16T18:47:33","date_gmt":"2020-12-16T13:17:33","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?p=31702"},"modified":"2020-12-16T18:49:30","modified_gmt":"2020-12-16T13:19:30","slug":"google-smart-shopping-campaigns-why-to-use-them","status":"publish","type":"post","link":"https:\/\/www.the-next-tech.com\/business\/google-smart-shopping-campaigns-why-to-use-them\/","title":{"rendered":"Google Smart Shopping Campaigns – Why to use them"},"content":{"rendered":"

If you advertise on Google network you probably know what Smart Shopping campaigns are. They are one of the most effective campaign types that Google Ads offers.\u00a0<\/span><\/p>\n

Advertising on Google network has many benefits. The main reason why to start advertising your products or services on Google is because it is the biggest and most popular platform.<\/span><\/p>\n

Did you know that Google processes over 3.5 billion searches per day?<\/span><\/i><\/p>\n

Besides Smart Shopping Ads, Google offers many types of campaigns you can create. You can start with search, display, shopping, <\/span>video and app campaigns<\/span><\/a>. In this article, we will look into Smart Shopping campaigns, why to use them and how to set them up.\u00a0<\/span><\/p>\n

What are Smart Shopping Campaigns<\/h2>\n

Smart Shopping campaigns are different from standard Shopping campaigns. If you want to create them, you must have <\/span>existing shopping campaigns<\/b>, <\/span>some conversions<\/b> and <\/span>valid product data feed<\/b>.<\/span><\/p>\n

Thanks to them, you can simplify your campaign management, maximize your conversion value, and expand your reach.\u00a0<\/span><\/p>\n

They are powered by Google AI and automatization, which can help you save some time and increase your conversions or impressions.<\/span><\/p>\n

Smart Shopping campaigns can be shown all across Google platforms, such as search, display, YouTube and Gmail.\u00a0<\/span><\/p>\n

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How it works<\/h2>\n

Smart Shopping allows you to supplement your standard Google Shopping Ads. They use a combination of text<\/strong>, keyword maintenance<\/strong> and product feed data<\/strong>.<\/p>\n

They can show your results in the same part of the search engine results page (SERP). Google AI can show your ads to people based on predicted intent<\/strong>.<\/p>\n

This means, your ads will be shown not only based on search queries, but based on what Google algorithm knows about the searcher and their past purchasing behavior.<\/p>\n

If potential customers didn\u2019t look for a specific product or keyword, Smart Shopping creates a combination of text and image you provided in your <\/strong>Merchant Center<\/a>, which is automatically tested.<\/p>\n

As we mentioned automation before, Google also automates ad placement <\/strong>and bidding <\/strong>for maximum conversion value at your given budget.<\/p>\n

You are able to create up to 100 Smart Shopping campaigns within your Google Ads<\/a> account. If you want to maximize your performance, Google recommends creating multiple campaigns with different settings (different ROAS goals or different products in your inventory).<\/p>\n

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What is the difference between standard Shopping and Smart Shopping campaigns<\/h2>\n

Smart Shopping campaigns perform the same functions as standard Shopping campaigns, but with the benefit of adding in Google\u2019s Smart Shopping algorithm, leading to shorter optimization periods and better results.<\/p>\n

By creating Smart Shopping campaigns, you let Google to handle all things based on your goals and you have less control of your ads. With standard Shopping campaigns, you have more control of your ads.<\/p>\n

With Smart Shopping campaigns, you will have less control, including:<\/p>\n