Technology has intersected almost every aspect of our lives. From communicating with loved ones, going to work, getting an education and finding love \u2013 technology has become a core part of day-to-day life for most of us, and giving to charity is set to be the next sector it impedes on.<\/p>\n
Whilst many say technology has ruined certain activities, charity almost certainly will not be one of them, and here\u2019s why.<\/p>\n
Charities are a bit like businesses in the sense that without people knowing who they are and raising awareness of the cause, they won\u2019t succeed. It\u2019s imperative that people know about a charity if they\u2019re going to be in with a chance of raising funds and \u2013 ultimately \u2013 making a difference to their cause.<\/p>\n
The days of going out and marching for a cause are not quite over, but having a website and a social media<\/a> presence is by far the first port of call for making people aware of who you are and what you do, and charities are no different.<\/p>\n With the ability to share information and links within seconds at the mere touch of a button, you could potentially be exposed to thousands \u2013 if not millions \u2013 of potential donors within minutes.<\/p>\n The simple fact is, word of mouth does not spread as quickly as the word of the internet, so if your charitable cause is urgent, raising awareness of it online should be your main priority.<\/p>\n A good digital brand awareness campaign should encompass SEO and social media in balancing measure to cover all bases and maximise audience exposure. People lead busy lives. Long working hours, lengthy commutes and a build-up of errands to blitz through at the weekend leave many people with little to no spare time. As a result, convenience is king, and nothing is more convenient than online shopping.<\/p>\n You can use technology to an advantage beyond the \u2018donate button\u2019; it can be a tool for budgeting, too. A good example of this is within the Muslim charity sector where donating to charity is a religious obligation called zakat, although the amount a person is liable to give is worked out based on personal wealth.<\/p>\n To drive donations, it\u2019s easier to give donors the opportunity to calculate zakat on salary<\/a> online and pair this with a donation button.<\/p>\n This way, the donor can get all their information in one place which means they\u2019re more likely to remain on the charity website and donate their funds to that particular organisation based on the convenience alone.<\/p>\n Whilst donating to charity isn\u2019t strictly the same as online shopping, it\u2019s still a monetary transaction and as such should be treated in the same way.<\/p>\n With the rise of websites such as JustGiving, more and more people are looking to donate online rather than making a special trip to a donation centre or posting a donation through the mail.<\/p>\n Donating online is easy and fast which means more people are likely to do it than if they had to physically go out and do it. This benefits charities directly because you\u2019re likely to receive more donations which means you can help more people. If there\u2019s one thing people love, it\u2019s a happy ending. Whilst the work of many charities is ongoing, technology allows volunteers to capture special moments such as water wells being installed or food parcels being handed out and share them online with the wider community.<\/p>\n
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