{"id":58255,"date":"2022-05-12T11:53:38","date_gmt":"2022-05-12T06:23:38","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?p=58255"},"modified":"2022-05-12T11:53:38","modified_gmt":"2022-05-12T06:23:38","slug":"how-to-integrate-social-commerce-into-bigcommerce-store","status":"publish","type":"post","link":"https:\/\/www.the-next-tech.com\/business\/how-to-integrate-social-commerce-into-bigcommerce-store\/","title":{"rendered":"How to Integrate Social Commerce into BigCommerce Store?"},"content":{"rendered":"

The global social commerce industry is set to grow 3x faster than traditional commerce, from $492B in 2021 to $1.2T by 2025. This showcases a major shift in consumers\u2019 buying behavior<\/a>. They are actively scrolling through their social channels, consuming content, and making impulse buying decisions.<\/p>\n

Largely, making purchases through social media is not a planned action. Shoppers, casually come across any shoppable post featuring a \u2018Buy Now\u2019 CTA and end up actually buying the product, and then get through the course of their day. This behavior can also be credited to the seamless path for purchase and sales provided by social commerce.<\/p>\n

So, if you have been looking to enhance the impact generated by your social commerce efforts<\/a>, connecting social commerce to BigCommerce is your answer. To know what exactly it is and how to derive maximum benefit from it. Keep reading.<\/p>\n

What is Social Commerce Integration with BigCommerce?<\/h2>\n

A powerful marketing strategy is about reaching out to the customers right where they are, imbibing inspiration, and generating potential leads. By integrating social commerce with BigCommerce<\/a>, you can effectively provide for that. There are multiple benefits of leveraging BigCommerce for your social commerce stores, let\u2019s find out more.<\/p>\nAlso read:<\/span> 7 Best Instagram Font Generators (Apps & Websites)<\/a><\/span>\n

1. Connect Your Brand\u2019s Catalog<\/h3>\n

Connecting your BigCommerce product catalog with social platforms like Facebook, Instagram, and TikTok is quick and seamless. It allows shoppers to easily discover your product, share them with peers and check out directly from the social platform.<\/p>\n

Orders are managed from the BigCommerce platform<\/a> just like storefront orders. By connecting your BigCommerce store to social commerce via different integration methods, you can start tagging your products from the catalog directly in your social content.<\/p>\n

Shoppers can learn more about your products and can purchase directly within the platform without any hassle.<\/p>\n

2. Tag Your Products<\/h3>\n

Product tags allow you to feature products from the BigCommerce catalog<\/a> and help your customers have a brief knowledge of your deliverables. Businesses doing well use product tags in social commerce across different formats(feed, stories, reels, IGTV, life, etc). This becomes all the more important as people spend their time scrolling through different formats on social platforms.<\/p>\n

Product tags not only provide the essential product information to the shoppers, but also boosts product discovery, and provide them with a seamless path to purchases.<\/p>\n

For brands comparatively new in the social commerce operations, BigCommerce integration<\/a> can help in enhancing the reach and brand awareness potentially, which gradually leads to enhanced selling figures.
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