{"id":59635,"date":"2022-08-02T12:47:46","date_gmt":"2022-08-02T07:17:46","guid":{"rendered":"https:\/\/www.the-next-tech.com\/?p=59635"},"modified":"2022-08-02T12:47:46","modified_gmt":"2022-08-02T07:17:46","slug":"how-ai-is-shaping-the-future-of-live-shopping-e-commerce","status":"publish","type":"post","link":"https:\/\/www.the-next-tech.com\/artificial-intelligence\/how-ai-is-shaping-the-future-of-live-shopping-e-commerce\/","title":{"rendered":"How AI is Shaping the Future of Live Shopping & E-Commerce"},"content":{"rendered":"

AI or artificial intelligence isn\u2019t just a plot device in sci-fi movies. It\u2019s already here, and it\u2019s affecting the worldwide economy in areas from manufacturing to advertising to human resources and more. In fact, odds are you\u2019ve already worked for a company that uses AI and\/or machine learning tools to some extent!<\/p>\n

But AI will also have wide-reaching consequences for the economy be on the workplace. In fact, AI is sure to shape the future of live shopping and e-commerce marketplaces<\/a> for years to come. Don’t believe us? Let’s take a look at six major ways AI will change e-commerce and live shopping in the near future.<\/p>\n

Visual Searching<\/h2>\n

For starters, AI technology developments will allow the further development of visual search capabilities and programs. In short, visual search capabilities help customers or visitors find exactly what they\u2019re looking for on a webpage instantaneously.<\/p>\n

We\u2019ve already seen this in action with major e-commerce platforms in addition to social media platforms like Instagram and Snapchat. This will be doubly important for major brands that want to thrive in the modern market, given the average decreasing attention spans of modern consumers.<\/p>\n

Visual search capabilities and technology<\/a> will be even more important for mobile shopping, as smaller screen sizes prevent users from taking advantage of more specific text-based searching tools.<\/p>\nAlso read:<\/span> How To Fix \u201cApple Watch Not Updating\u201d Issue + 5 Troubleshooting Tips To Try!<\/a><\/span>\n

Personalized Recommendations<\/h2>\n

Of course, most people already know about the breadth of data captured thanks to AI technology and machine learning programs. All that data can be used for marketing, but it can also be used to funnel personalized product and service recommendations to website visitors.<\/p>\n

Imagine a circumstance where a visitor shows up on your small e-commerce business website and, based on their searches and other Internet activities<\/a>, receives recommended products to help them get to check out as quickly as possible. That scenario isn\u2019t just a pipe dream; it\u2019s already here for a lot of e-commerce businesses!<\/p>\n

Personalized recommendations are beneficial for both business owners and consumers since it means both parties spend less time advertising or searching for the exact product they need.<\/p>\n

Improved Customer Service<\/h2>\n

Chatbots and other AI technologies will also impact the customer service side of e-commerce. Chatbots, for instance, can answer immediate questions that people have when they first arrive at an e-commerce site, provide recommended products, and direct visitors to other resources or live customer service agents.<\/p>\n

For business owners, the benefits are vast. Say that you run an e-commerce business where you don\u2019t have enough staff to run a full CS team. With AI customer service technologies, you can still take questions from your consumers or direct them to the right resources without having to hire tons of people to \u201cman the phones\u201d, so to speak.
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