{"id":5086,"name":"Calum Macleod","url":"https:\/\/www.bigsurfdigital.co.uk","description":"Calum started out in his career as a web designer and developer building websites. He trained on the job as an SEO consultant at the Glasgow agency 360Innovate before becoming head of SEO at Polr.\r\n\r\nCalum started <a href=\"https:\/\/www.bigsurfdigital.co.uk\">Big Surf Digital<\/a> in 2013. Since then he has worked on SEO campaigns in multiple countries and managed over \u00a3800,000 worth of Google Ads spend.","link":"https:\/\/www.the-next-tech.com\/author\/calum-macleod\/","slug":"calum-macleod","avatar_urls":{"24":"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2024\/07\/10144610\/calum-macleod-90x93.jpg","48":"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2024\/07\/10144610\/calum-macleod-96x96.jpg","96":"https:\/\/s3.amazonaws.com\/static.the-next-tech.com\/wp-content\/uploads\/2024\/07\/10144610\/calum-macleod-96x96.jpg"},"meta":{"web_stories_tracking_optin":false,"web_stories_media_optimization":true,"web_stories_onboarding":[]},"_links":{"self":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/users\/5086"}],"collection":[{"href":"https:\/\/www.the-next-tech.com\/rest\/wp\/v2\/users"}]}}