Entertainment marketing is a type of advertising that focuses on entertainment-specific media and contexts. Entertainment marketing is integrated with the media, not separate from it. Examples include music, movies, and video game campaigns, as well as collaborations between brands, celebrities, and social media influencers.
Entertainment marketing is different from traditional marketing. It revolves around a partnership. This means that one party introduces the other to its audience. This is a beneficiary relationship that is easier to promote in mainstream media because it can’t be classified as an advertisement. Read more to learn more about this alternative form of advertising. Here are five examples of entertainment marketing.
Product placement is the most popular type of entertainment. It can be found in nearly every form of entertainment. Celebrities are seen in millions of movies and music videos. Some campaigns even make it into popular cultures, such as the Coca-Cola celebrity endorsement campaign in the early 2000s.
Although product placement is a common practice, it doesn’t mean that it can’t be done in an innovative and memorable way. The Coca-Cola campaign for Stranger Things is a great example of how brands can integrate their products without being too obvious. The Coca-Cola bottle was designed in the 80s and is still used daily. To prove her abilities, Eleven uses a coke container in the famous mind-bending scene. Customers don’t feel that they are being sold. It is iconic and thrilling.Also read: 10 Business-Critical Digital Marketing Trends For 2021
Account takeover is something you are probably familiar with, especially if you use Twitter. Recent trends have seen it become very popular to inform your followers that you have a collaboration and give them control of your business account for a day. To drive more revenue for their businesses, most campaigns will use hashtags during this time.
If you are considering a social media account takeover, it is a good idea to collaborate with celebrities, influencers, and brands. They will bring your audience to you naturally and with humor. Your chances of becoming a loyal customer are higher if you can create a connection between your company and the community.
This marketing strategy was designed to improve services, organizations, and activities, and create similar experiences for gamers. It is important to make complex and difficult information accessible to everyday citizens. Safety training, compliance training, and long processes for certain programs are just a few examples.
The Trains Safety campaign, from Melbourne, Australia, is the most well-known. The Trains Safety marketing campaign from Melbourne, Australia, took a very serious product like safety prevention and made it gamified for its target audience. Dumb Ways To Die was the most-shared PSA in the entire world with over 1 million downloads per week and 334,000,000 views on Youtube.
Internet culture is very different from other media. This is especially true for corporate marketing. It can be difficult to get attention for your products because of the way they are being overstimulated with creators, news, politics, and content. Trending topics are often discussed online authentically. Your marketing strategy should follow suit.
Let’s look at the “trolling” campaign Wendy’s, a fast-food restaurant, ran on Twitter over the past few years. Their posts and tweets were focused on current meme culture where roasts and sarcasm are the most common forms of communication. They became icons and many stores copied their style as relaxed, self-aware brands that communicate with customers in informal ways.
Guerilla warfare is a military strategy that emphasizes the element of surprise. This tactic is used to create unusual campaigns in marketing to grab people’s attention. These campaigns can be indoors, outdoors, digital, or physical and they are often budget-friendly.
Companies use creative and eye-catching tactics like giant inflatable advertising or sidewalk paintings to grab people’s attention. The important thing here makes sure your message is clear and concise. People should be able to understand your message quickly and easily. Another important factor is choosing a unique and unexpected location: For example, if you are planning to advertise with inflatables, then a sidewalk, park, or other public space can be a great place to set up your guerrilla marketing campaign.
Guerilla campaigns must be memorable and shareable. You can make them funny, clever, or ironic. One simple example is the huge poster floor for Frontline Flea or Tick spray. It made people walk around the mall looking like insects. This is an example of entertainment marketing and is well-known. This can be done in many ways, including complex urban artwork or shocking ads that make your product stand out.
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