What To Prepare For The Declining Power Of Link Building In SEO

What to Prepare for The Declining Power of Link Building in SEO

by Alan Jackson — 11 months ago in Review 4 min. read

SEO is no longer what it was.

Thanks to artificial intelligence tools such as OpenAI’s GPT-3, search engines are evolving faster than ever before.

These new tools are causing an increase in the amount of content and spam on the web.

While link building is still a very important Google ranking factor, it continues to lose importance among hundreds of ranking factors.

It’s the perfect match: AI content vs. AI Search Engines that Understand Natural Language Processing.

Many other factors can be included in technical and content-based search engine optimization as a weighted algorithm.

What other elements will be or become important in your SEO strategy as link-building declines?

This article will explain what link building is, and its limitations. We’ll also explore other strategies that can be used to boost your website authority and increase organic traffic.

We will also give you some tips to help you implement these strategies quickly so that results are immediately visible.

What is Link Building in Search Engine Optimization (SEO)?

SEO link building can be described as the acquisition or exchange of links from other sources to your website.

It aims to establish relationships with other websites or businesses, increasing your visibility online and improving your overall web presence.

You can find more information in our beginner’s SEO guide to linking.

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SEO: Why is The Power of Link Building Declining?

Google used link building as a key factor in its algorithm. It had a significant impact on the ranking of websites.

With the advent of advanced search engines and machine learning algorithms, link building is no longer a ranking factor.

The majority of search engine algorithms today are geared toward semantic analysis. This includes machine understanding of natural language processing and machine understanding of content.

Search engines can now understand the context and quality of content without relying on any links.

This shift raises the question: What can webmasters and digital marketers do now that backlinks are less important?

Other Ways to Increase Keyword Rankings Without Backlinks

Link building’s influence in SEO is diminishing. It’s important that you explore other strategies to increase keyword rankings, without relying solely on backlinks.

This section will discuss some of the most effective strategies and tactics that you can use to increase your website authority and organic traffic, even if link-building is not an option.

There are many options for people who want to increase their SERPs without the use of external links, such as optimizing content for search engines or leveraging social media channels.

Let’s have a closer look at these methods and how to best implement them.

High-Quality Content

Google loves to remind you that your website content must be updated and maintained regularly.

This will make your website more interesting, controversial, and informative. This means improving your website’s flow, natural breaks, and inclusion of interactive elements such as images, headers, and video.

This brings us to the next point.

Include Video

Video of high quality is more credible and can be used to justify your brand’s budget.

Direct links from YouTube are not likely to be very helpful, but a large following on YouTube can drive substantial amounts of traffic to your site and increase your credibility. This trend is expected to continue in the future.

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Optimize your On-page Content for Search Engines

Search Engine Optimization (SEO), is the process of making your site and content more visible, discoverable, and easy to understand by search engine crawlers and bots.

You can achieve this by a variety of methods such as creating unique URLs and optimizing meta descriptions and titles, using keywords strategically, and organizing content in a logical way.

Internal Link Signals

Because search engines can better understand your site’s structure and hierarchy, internal links are important in SEO.

As link building has become less reliable, and more effective, internal links are becoming an important part of SEO. Search engines can understand the structure and hierarchy of a website. Internal linking also allows webmasters to increase their visibility without needing additional inbound links.

Search engine crawlers can make big decisions about how they crawl and index websites by the way that internal links are used. This is because search engines tend to give more relevancy to pages with more internal links.

You can use internal links to reduce reliance on backlinks and improve the user experience and navigation.

Leverage Social Media

Websites looking to increase their visibility in search engine result pages (SERPs) are increasingly relying on social media. Search engines can now read social media chatter to extract key data points that will improve keyword rankings.

Social signals are considered by search engines when ranking websites. This means that you can leverage various social media channels to improve your SERP rankings.

This is done by using NLP algorithms and machine learning tools. These scan comments, posts, likes, and other social interactions to identify the most relevant content to a query.

While social media signals may not be as powerful as inbound links but they are still a great way to increase visibility and drive website traffic, it is important that you remember this.

ChatGPT Tips

ChatGPT, a natural language processing tool, is getting a lot of attention from digital marketers. This technology uses machine-learning algorithms to process text data, and generate more nuanced information, answers, and conversation than traditional search engines.

Search chat that is based on machine learning, artificial intelligence, and machine learning promises no small blue links. This change in our thinking about SEO and the way search engines display content has a profound impact on how we view traditional SEO. While authority is important, links will likely be a smaller part.


The power of linking has declined significantly as new search engine algorithms have overtaken them. There are still ways to increase website traffic and keyword rankings, without having to rely on backlinks.

Webmasters can improve their website authority and traffic by creating high-quality content.

You can keep your site relevant in spite of the ever-changing landscape of SEO by optimizing and implementing carefully.

Alan Jackson

Alan is content editor manager of The Next Tech. He loves to share his technology knowledge with write blog and article. Besides this, He is fond of reading books, writing short stories, EDM music and football lover.

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