Adobe Systems Unveils Generative AI Model 'Firefly'

On Tuesday, Adobe announced that it has launched beta version of  generative artificial intelligence model Firefly, focused on generating images and text.

The AI model can also be used in Adobe Express, Document Cloud, Experience Cloud, Creative Cloud.

Firefly gives creators superpowers that will allow them to translate their imaginations. Users can use Firefly to create content according to their ideas.

Firefly model is the first to be trained on Adobe Stock images. It will concentrate on images and text effects. 

Adobe also partnered with NVIDIA to co-develop an advanced generation of generative AI models, focused on integration with tools and apps that marketers and creators use.

In addition to Firefly and its partnership with NVIDIA, Adobe also unveiled Adobe Express for Enterprise and a Content Supply Chain solution. 

Being fuzzy on details, Adobe promises that artists will be fairly compensated with new generative AI product 'Firefly'