Apple Released Its Fastest iMac and MacBook Pro Model

During a live-streamed event on Monday, the company unveiled its new line of custom processors – the M3, M3 Pro, and M3 Pro Max – along with several new computers.

The event's tagline, "scary fast," cleverly acknowledged the introduction of the next-generation silicon chip series and the proximity to the Halloween holiday on Tuesday.

At the start of the pre-recorded presentation, Apple's CEO Tim Cook was seen in all-black attire in a dimly lit setting at the company's Cupertino, California headquarters, with a noticeable smoke machine.

Apple claims the M3 chips offer 2.5x faster speeds compared to the M1 chips and a 50% increase in core processing performance. These chips utilize 3 nanometer technology, enabling advanced graphics and AI capabilities.

Apple demonstrated the M3's ability to perform complex tasks like DNA/RNA sequencing, enabling early cancer detection and pandemic prevention from any global location.

Apple's latest 14-inch and 16-inch MacBook Pro models will feature the M3 Pro and M3 Pro Max chips. The M3 Pro Max variant boasts 8 TB storage, 128 GB memory, and is 11 times faster than Intel-based MacBook Pro.

These models offer an impressive 22 hours of battery life and a display that's 25% brighter than the previous version. The 14-inch MacBook begins at $1,599, while the 16-inch laptop starts at $2,499.