Best Digital Marketing Automation Tools

HubSpot Marketing Hub

[{"selector":"#anim-1782db31-06d1-4644-9a85-87c50f1043a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f78ad493-6b68-4764-b890-112c35b733a3","keyframes":{"transform":["translate3d(0px, 120.36378%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20729aff-c0f0-46fe-aeb3-5d3c789c9ffa","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d86cc86-5464-46ff-87bd-31496b689b29","keyframes":{"transform":["translate3d(0px, -465.23311%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3907fe95-f5cd-41e8-8eca-ecdc9de1bee1","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] From email marketing and social media management to analytics and content strategy. This tool offers a unified solution for marketers at any scale.

Mailchimp

[{"selector":"#anim-737f3903-f356-487b-a355-1eb048b81186","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6431c227-cd87-45fb-b56c-6f21099d9489","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb257105-cd57-4b62-865d-f44a41264709","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9d29dc78-abed-4df5-b137-ce6dcdd1ad07","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47471dec-c1e3-486b-9288-91d1938f26f3","keyframes":{"transform":["translate3d(116.02564%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-139e5da7-5194-43cc-89ea-7584b2b444d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3578f10-974f-492c-b823-60311823cc38","keyframes":{"transform":["translate3d(115.60510%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mailchimp remains a staple for marketers seeking to create, send, and analyze email campaigns. Its automation features empower users to set up targeted and personalized email sequences.

Salesforce Marketing Cloud

[{"selector":"#anim-ec179231-6485-4dcb-96fd-bc0ccc1d8a32","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed17e5b4-b024-4820-8be3-1e5945b3c98d","keyframes":{"transform":["translate3d(0px, 100.34821%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Salesforce Marketing Cloud submits a suite of tools for personalized customer journeys, social media management, and advertising.

ActiveCampaign

[{"selector":"#anim-3bff2202-56c3-456a-919b-dc7fdc63cf1e","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-7523255d-ad4f-431e-b675-3a4321938343","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eaf57871-073b-4516-a3f8-2b172558cc82","keyframes":{"transform":["translate3d(-117.32027%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66fd7cf6-f498-49ed-8c6f-18f0dae7445d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a168d14d-e1db-4b8e-9f67-3d98630ec4ee","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] ActiveCampaign excels in providing a user-friendly experience. It submits automation workflows, site tracking, and sales CRM, making it a versatile tool for businesses of various sizes.

Pardot

[{"selector":"#anim-062b77b8-dc0c-4105-9468-db221f5886c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f6d73c13-afb7-4f93-bf51-a6ea77406d7f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-73220344-5f01-40af-90e4-7d971f3176a7","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32108ac8-6e66-4495-83c2-7899440584c0","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Pardot is a B2B marketing automation tool that connects smoothly with Salesforce CRM. It points to lead generation, email marketing, and analytics.

Marketo

[{"selector":"#anim-21c155b6-e426-402a-ad1e-721688208243","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22e8524c-80bb-4cc9-9fb2-0747d667ab4a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d591b661-5e7d-4965-9e5d-1fb8256a3548","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b7c33b70-9c7b-4a4e-bc5a-bd2c3d41e221","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3673ff3-bf4c-420b-89d8-57dc49f78353","keyframes":{"transform":["translate3d(114.28571%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-651d537d-1dc6-4272-b4d4-aac127e420eb","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Known for its robust lead management and analytics capabilities, Marketo is a powerful automation tool suitable for larger enterprises.

Omnisend

[{"selector":"#anim-c63e08ae-f65f-46c9-b009-d9874f6e5526","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-c62972d2-4f28-4f08-a304-ae6cef0924c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74c07977-e43b-4b03-b77e-ace15ac49370","keyframes":{"transform":["translate3d(0px, -400.71688%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ddf3fb7-c232-4ddb-9609-b0e36f26afc5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f8e0acd-177b-4b13-92e7-3d75b1ec8722","keyframes":{"transform":["translate3d(0px, -216.15317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Omnisend focuses on omnichannel marketing automation. Its characteristics involve email, SMS, and push notifications.