Best Time To Post  On Instagram

With so much content and inspirations, Instagram is the best social network platform for businesses as well as people like you. It doesn't matter if you are a celebrity or a brand, you might be curious about the best times to post to Instagram to increase engagement and convert more people to your business.

So, let's dive more deeper and find out the conclusions drawn by the market leaders on the best time to upload reels, IGTV, and posts.

Sprout Social

It is based on Sprout Social insight data and shows the best days and times to post Instagram photos, as well as the worst. Best time: 10 a.m. to 2 p.m. Best day: Tuesday and Wednesday Worst day: Sunday

Influence Marketing Hub

Influence Marketing Hub also shared their opinions on how to identify the best time and best day for Instagram. Best time: 10 a.m. to 2 p.m. Best day: Wednesday and Thursday Worst day: Sunday


Hootsuite analysed data from 30K Instagram posts (only business) and came up with some impressive results. Best time: 8 a.m. to 12 p.m. and 4 p.m. to 5 p.m. Best day: Wednesday and Thursday Worst day: Sunday

Search Engine Journal

SEJ, a leading online news and information platform, has shared their thoughts on the best day and time to post Instagram reels and posts. Best time: 8 a.m. and 1 p.m. Best day: Wednesday Worst day: NA


This report will surprise you. The best time to post on Instagram was determined based on research of 35 million Instagram posts. This excludes reels and igtv. Best time: 3 a.m. to 6 a.m. Best day: Sunday Worst day: Wednesday and Thursday

To Know More About Day by Day Time Breakdown to Post on instagram and Best Time To Post According to Time Zone