Threads is a platform connected to Instagram, enabling users to share brief posts or updates within 500 characters, including links, photos, and videos up to five minutes in length.
Threads, a Twitter competitor, achieved over 100 million sign-ups within five days of its launch, surpassing ChatGPT as the quickest-growing online platform to reach that milestone.
According to Jasmine Enberg, principal analyst at Insider Intelligence, if 1 in 4 Instagram users regularly use Threads, it could reach the same scale as Twitter.
Unlike Twitter, Threads lacks the ability to edit posts, does not utilize hashtags, and does not feature a trending section.
When signing up for Threads, users utilize their Instagram accounts and maintain their existing username, password, and account name. While they can customize their Threads bio.
On Threads, users have the option to designate their accounts as public or private. Verified Instagram accounts are automatically verified on the platform as well.
Threads lacks several popular Twitter features including desktop access, direct messaging, trending topics, and post editing options.