5 Things AI Can Do For Your Video Marketing

It’s not easy being AI in video marketing. You must create something unique and resonate with a brand’s voice.

The video will be short, but the process going behind (from ideation to drafting and post-production) takes hours and sometimes days.

But, thanks to AI, it’s easier to get over the time constraints and get the video ready to roll on social media channels.

If you’re struggling with the same challenges, here are several ways to use AI to overcome those challenges. Read to find out ways AI can help you transform your video production.

1. Getting Over Writer’s Block

The biggest challenge for content creators and marketers is to find ideas.

We don’t always have that never-ending inventory of creative, persuasive, and thought-provoking stories. Sometimes, the stock is full, and sometimes, the stock resembles an empty Word document – writer’s block says hi.

But there’s help. AI can help you get over writer’s block. No, don’t think of it as a replacement for what you do as a marketer or a content creator. Instead, use it like a second brain and make it think in your favour.

AI tools like Claude, Perplexity, and ChatGPT can help you get a starting point from which you can move your idea forward.

• Need a LinkedIn post idea? AI’s got you covered.
• Want to create a catchy blog post title? AI can help.

Most importantly, AI can help you get started by generating a video script. Then it’s all up to you to refine it, polish and prepare it for production.

2. Learn to Create your Creative Assets

It might sound ironic. But AI can help your brand appear more human than ever.

A brand’s storytelling takes more interesting and personalized appeal when they have an avatar representing the value it communicates to the audience.

Think of Coco the Monkey from Kellog and Colonel Sanders from KFCs. Duracell Bunny, etc.

These avatars have been at the forefront of marketing the products of their respective brands. However, it’s not easy for a small brand to invest too much money into drafting ideas only to scrap an avatar creation project that doesn’t align with what they want.

Again, AI can help here. AI tools like Midjourney can help you create avatars, brand assets, and kits and build that overall visual appeal. You can also Transform Your Ideas with LTX Studio and build a visual story.

AI tools will help you generate everything from the avatar’s appearance, background, and clothing to their visual style.

In fact, there are more tools like Canva and HeyGen to help you craft those ideas.

3. Create Voice Overs

Creating voice-overs is also a part of video marketing. You need an entire production team, a vocal artist, music tools, and so on.

It’s great to go with that level of expense for the final production. However, when you’re building up the idea and the sense of what the post-production will look like, get help from AI.

AI tools can help you find a voice for the content you need to put out there with a high-quality vocal tone. It’ll tailor video voiceover as per your marketing needs.

There are many AI tools with easy-to-use and intuitive interfaces that let you create AI voiceovers in minutes. However, some tools limit the use of the trial period. But even the limited monthly expense is worth it if you have to create voiceovers for many projects.

4. AI-Powered Video Editing

With AI, you can enhance your creativity and suggest edits for creating more engaging videos. These tools learn, adapt, and work as per your requirements.

You can edit long-form videos, change the background of a video, or crop and resize them as per the demands of different platforms.

In fact, some AI video creation tools assist you with the best angle for a shot and also eliminate any awkward pauses that might have occurred during a shot. If you have to stabilize the video, AI can also help.

5. Transcription & Translation

Nowadays, Instagram reels feature a lot of auto-generated text. Subtitles are important for videos that are trying to share some message. That’s where AI can make the work of transcription a lot easier.

Even platforms like Netflix have shown that they come with subtitles in different languages. No, it’s not easy to mass produce all that only using human effort. It’s tiring and often frustrating.

However, with the use of AI, it’s easier to transcribe your videos and come up with a good video copy. In fact, the use of AI to auto-transcribe subtitles helps creators skip language barriers.

Some video creators are also using AI voiceover in different languages to attract audiences from different locations. Some of these AI tools require you to upload the video link, and they generate the entire video transcription before you take another sip from your coffee mug.

Conclusion

That said, it’s easier to get lost in the abyss of AI tools emerging in the market. Use it to its fullest potential. But too much reliability on AI can make your video appear less human – which isn’t effective for what a brand is trying to establish.

However, as long as you use these tools mindfully, you’ll reach your desired result faster than ever.

Neeraj Gupta

Neeraj is a Content Strategist at The Next Tech. He writes to help social professionals learn and be aware of the latest in the social sphere. He received a Bachelor’s Degree in Technology and is currently helping his brother in the family business. When he is not working, he’s travelling and exploring new cult.

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