10 Google AI Mode Facts That Every SEOs Should Know (And What They Should Do Next?)

After the release of AI Overviews, Google recently launched “AI Mode” in google search as an experimental feature available via Search Labs.

The AI Mode was officially launched on June 27, 2025 with limited accessibility. At present, United States and Indian users are able to access AI Mode for an end-to-end AI search experience, similar to ChatGPT.

It has been a week since I have been using AI Mode for my work. I have known several key facts that every SEOs should know. I have shared Google AI mode facts and other important questions that SEOs should consider before it’s too late.

Top 10 Google AI Mode Facts

If you have used AI mode, you might know that the responses are similar to ChatGPT. Read the following facts of AI mode in google search for better understanding.

1. It Uses Gemini Latest 2.5 Model

The Gemini 2.5 large language model is at its heart, empowering AI mode to answer what is asked quickly. The model is well-versed and adamantly trained to generate deeper, more conversational answers to complex queries.

Integrated into AI Mode, the model facilitates fast response (without delay) to help users get an accurate answer to their queries along with citations.

I have also noticed that the willingness of the 2.5 large language model in AI Mode to handle the complex, long-text queries is very well. The answers generated by this model version are justifiable and can be used for decision-making or other tasks.

2. It Always Think & Search Website Before Response

Unlike Gemini and ChatGPT where you have to select “Deepsearch” or “Reason” for detailed and precise answers. In Google AI Mode, this option is explicitly handled where in every query it ‘thinking’ and ‘searching multiple sites’ to answer absolutely.

I personally liked this feature because it rescued me from invalid answers and best of ‘cited sites’ to explore additional information.

Another key Google AI mode fact in this context is that the answers aren’t short, they are in detail, in paragraphs, and sometimes with visual graphs.

3. Does Not Contain 10 Blue Links Of Traditional Search Results

Both AI Overviews and AI Mode have revolutionised the behaviour and information consumption pattern on the internet.

When you asked your query in the AI Mode, it begin searching in the background by exploring tons of content doted with the “words and queries” and then show detailed, dynamic answers along with cited links (appear in the left side) which is far better experience compared to a standard search engine result page with 10 blue links.

As we know that traditional search results host multitudes of information in various forms such as;

• AI Overviews
• Featured Snippets
• Knowledge Graph
• People Also Ask
• Local Business Information
• Blue links with description and schema
• Related search suggestions

With an experimental enhancement to Google Search, AI Mode will replenish the traditional search pattern, allowing internet users to get information in a new, fast, and comfort way.

4. Answers Every Type Of User Intent Query

The experimental AI mode in search is capable of answering every type of user intent queries such as Information, Navigation, Commercial, and Transactional.

The answers of each intent are intelligently rightful, in-depth, and convenient, skipping users from switching to the search result page – which is a big concern for SEOs.

For example, I searched for “best home decor sites for premium crystal wall art for my living room” and it shows straightforward top websites with descriptions and citations.

Then I asked for “I want to purchase crystal wall art from The Next Decor. Provide me one product link” and it provided a link to one of their product pages. Therefore, it does handle intent-based queries very well.

5. Mention Brands and Site Sources

Like AI Overviews, Google AI Mode uses the query fan-out feature to conduct research and mention sources of relevant links in particularly with the queries asked by the user. But these links are ranked differently compared with AI Overviews, and that’s expected because the two formats follow different strategies in sourcing and presenting information.

As I have searched for a product in my earlier AI mode facts list, it scrapes the words + emotion to provide the relevant and possible results.

The content pattern and sidebar-style links include the title of the page with an image, a short description just below it, and the website logo with a title tag.

6. Store Memories & Your Search History

Another Google AI Mode fact is about search history that it stored immediately when you begin a deep dive search in AI Mode.

It remembers your chat and queries you asked to answer precisely. For example, I asked it for “will it rain in the evening near me” and it answered precisely.

The benefit of this feature is that users would get faster responses with a more precise response. Additionally, they don’t need to be aware of the concept again and again for new answers.

7. Facilitate Text & Voice Search

The new AI Mode in Google Search provides a similar search experience to what you often get on your smartphone. It facilitates both text and voice search.

In addition, the voice search leverages Gemini AI voice assistance which is trained to answer your queries in your regional language.

I have tested both features and it’s working effectively. The response in voice search is also optimum and gradually provides answers with its query fan-out styling.

If you think that the response would be different in Voice Search, then it’s not. AI Mode offers a parallel Q&A follow-up experience in both scenarios.

8. Can’t Export Responses Like AI Overview

In the AI Overview, we get an option to export the AI-generated response in Gmail or Google Docs for editing or sharing.

This feature is not available in AI Mode yet. And that’s okay, AI Mode is a work to make the search seamless.

However, you can upvote and downvote the response to let the algorithm know your feedback.

9. No Limitation On Conversion

I have also noticed that there are zero restrictions on Q&A follow-up. Meaning, you can ask for as much information as you need. Unlike ChatGPT and Gemini which provide limited accessibility of features, AI Mode has no limitation on the search experience.

I have tested basic and complex queries for an hour (continuously) and the answers were helpful, with speed and relevancy.

10. End-To-End AI Search Experience

The last Google AI Mod facts I’ve noticed AI Mode aggregates search experience at a glance. With precise answers and fan-out links enhancing the search experience for everyone.

You can go beyond general search queries to learn about services, products, or information in particular. While traditional search results typically show websites and other forms of content are limited in getting personalized information.

In AI Mode, you can ask various queries to get personalised, in-depth details and AI intelligence suggestions.

Also read: Top 25 Digital Marketing Blogs To Follow In 2025

Important: How Should SEOs Respond To AI Mode?

I advise following three next big step that SEO professional should take in the era if AI Mode in Google search.

1. Change Prospective

Don’t panic if your traffic is declining, it’s genuine to happen since AI Overviews and AI Mode have taken place in the Google Search.

If you haven’t already, bring change in leadership expectations. It is important to adapt changes and evolution happening in the SEO world.

Keep focus on producing E-E-A-T mainstream content while practicing to rank on AI searches.

2. Leverage SEO to OmniSEO

SEOs are already familiar that it is changing greatly. SEO which stands for Search Engine Optimization has been switched to Search Everywhere Optimization (OmniSEO) and AI mode is a good example in a growing list along with ChatGPT, Gemini, Claude, Meta AI, and others.

Think of yourself, often using more than Google to find information. And therefore, SEO needs to adapt to that and establish a presence in the OmniSEO world.

3. Keep Doing Best SEO Practices

SEO is always about following white-hat practices along with adaptation happening outside of it. For example, Google Core Update 2024 and 2025 have proved that bad practices won’t work anymore while elite content for people not for SEO and brand reputation is all that matters for ranking and visibility in search.

Alternatively, brand sites with a strong SEO foundation are likely to appear in AI Overviews and experience a change of increase in traffic while others suffer from declining traffic.

A few characteristics to rank on AI searches when:

• Google’s crawlers can access of site and doesn’t show any error.
• Improved speed, usability, and design while focusing on a good mobile responsive layout.
• Drafting unique, reliable, and people-first content while showing authors’ expertise.
• Support content with visuals, like high-quality images and videos.

And I am sure there’s more to consider but these are crucial.

TL;DR

AI Mode is more than a feature – it’s a new-age revolution in search, and SEOs should adapt it, make strategies to;

• Optimize for featured answers and structured data.
• Build topical authority and E-E-A-T signals.
• Create content that answers layered, multimodal queries.
• Focus on brand visibility, not just page clicks.

In the end, the list of Google AI Mode facts help you learn additional information and guide you utilize AI Mode in the best manner.

Frequently Asked Questions

What is Google AI Mode?

Google AI Mode is an experimental feature which provide end-to-end search experience, quick answers to your queries along with fan-out links like appear in AI Overviews.

What Model Powers AI Mode?

Google AI Mode is an interactive search experience driven by Gemini 2.5 and different from traditional blue link results, it answers questions directly by scraping multitudes of websites.

What Is the “Fan-Out” Query System?

AI Mode uses a fan-out system, where your query is broken into multiple sub-queries sent across the web. With intent matching criteria, it suggest relevant links of websites.

How Does AI Mode Impact Click-Through Rates?

Studies from SEO.com and BrightEdge suggest that click-through rates may decline by 30–40% for queries answered directly in AI Mode. Still the robust and authoritative websites has visibility in the cited sources or follow-ups.

Is AI Mode Used for Shopping?

Yes. Google AI Mode includes shopping-specific experiences, showing product grids, pricing, and comparisons for commercial intent queries.

What Are Custom Graphs and Charts in AI Mode?

Google now generates custom visuals in form of graphs, timelines, and comparisons in real time using the Gemini model.

How does AI Mode in Google Search work?

AI Mode uses Gemini 2.5 model for large language, understanding user’s complex queries and showing relevant answers by scraping websites and producing answers without wait.

What are some great AI Mode features?

Some of the great Google AI mode facts and features are it answer every type of user intent query, mention brands and site sources along with voice search.

What are key differences between AI Mode and AI Overviews?

There are no organic search results in AI Mode, zero ad experience, and quick answer delivery, thanks to its latest model.

Sources & References:

https://blog.google/products/search/

https://www.seo.com/ai/google-ai-mode/

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