The 21st century with its introduction of the Internet and social media has changed the economics and social life significantly. No wonder that traditional ways of promotion don’t work anymore and require new innovative approaches at all the stages of this process.
Thanks to the Internet, the speed of spreading and assimilation of information has increased dramatically compared to the age of TV marketing and posters on the streets.
Now, just introducing your brand to the public is not enough – you have to gain their affection, interest, and emotional attachment to your product or service. To do that companies use one of the most effective modern ways of promotion – SMM which stands for social media marketing.
SMM, or Social Media Marketing, is a mix of actions aimed at promoting a certain brand, company, organization, or idea through an active presence on social media networks.
Essentially, SMM means regular, emotionally, and informatively charged interaction with a specific target audience on the Internet. It’s vital to choose the right social media networks that can help show the brand’s main idea and meet their target audience’s needs and interests.
How can a business owner understand that his company needs SMM? It’s simple – if your potential customers have a phone or computer, your social media presence is essential. This type of promotion works not only for big brands but also for small companies and start-ups. The most important aspect here is choosing the right target audience and realizing your full potential on social networks. All your actions should be systematic and well-thought-out.
Content that is actively distributed on social networks helps to increase brand awareness. You form a permanent association – a person sees 5 times the information that our product will help him solve a problem. And when the need arises, he will remember you. You get wide marketing opportunities to increase your sales and make your business bigger, reaching people all around the globe.
These 10 essential international marketing tactics can help you combine SMM with traditional ways of promoting business to reach the best results.
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If you are communicating with the audience on behalf of the brand, then you have a great opportunity to observe what it looks like, what it is interested in, what problems it solves, what your customer stops at. Presence in social networks promotes close contact with the audience.
And it also allows you to better understand their requests, improve the product or service following the needs of potential consumers. Target advertising analysis helps to check the correctness of the hypothesis.
The Internet has no borders, which means you can easily reach people worldwide using the right techniques. With the help of a translation service online, you can localize your content and adjust to the needs and interests of people from different countries. Making your deliveries international will not only increase your profit but also raise your brand awareness among other indicators.
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Communication is an irreplaceable part of any social media platform. You can not only share information on your accounts but also get responses from clients. It gives you several benefits. First, you get to form loyalty around your brand by talking to them.
It also allows you to do full marketing research by a simple collection of data – social networks give a list of instruments you can choose from. The most important point is that you get this information for free and very promptly by using polls and “reactions” on Instagram. SMM also gives you a tool to respond to any negative comments quickly.
Social networks have become an effective channel for promoting brands, goods, or services. They can be used alone or in combination with other channels. You can tell about goods or services, their competitive advantages, and special features in the company’s profile or posts, announce events held by the company and hold gift contests and promotions.
This does not mean that you need to recklessly use all the tools in a row doing what others do. You need to choose what is right for your company, product, or service.
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It is difficult to overestimate the influence social media has on the customers’ perception of your brand.
Show the faces of your company – your managers and shop assistants, the board of directors, and clients. Now your company is not just a logo and slogan – it has personality and can communicate with people.
There are lots of free instruments to use to promote your brand on social media networks. You don’t need to pay for creating your account or posting content. Of course, to get better results, you should make some investment in advertising, but it is pretty cheap compared to TV commercials or product placement.
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Everybody on social media is striving to make their videos and images viral. If the content that you are posting is interesting, funny, or useful, users start to like, share and comment on your posts, making them viral. It’s free and usually reaches your target audience, increasing the number of subscribers and, eventually, your clients.
Social media marketing is the future of marketing and mastering it is essential for every company. If used right, it can be a powerful tool for identifying the target audience, raising brand awareness, and, eventually, increasing sales.
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