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Qualitative vs Quantitative Research – What’s the Difference?

Qualitative vs Quantitative Research – What’s the Difference?

Alan Jackson
by Alan Jackson — 4 months ago in Business Ideas 6 min. read

Quantitative vs Qualitative research are the two main techniques- by using these you can collect many polls to get better results, would be great for the wide-reaching audience.

Simply answer would be-

Quantitative data tells you the numbers, which shows the broad identifications related to your study.

Qualitative information brings you solid details and gives the facts to understand their full implications.

To get the best results, you must have to put all the methods in your surveys.

Here it is very important to understand the differences between Quantitative vs Qualitative research

Quantitative vs Qualitative research

Quantitative data - Qualitative vs Quantitative Research – What’s the Difference?

Let’s have a look.

Difference between quantitative research vs qualitative research

Brief on Quantitative Research

It is used to understand the opinions and motivations. It provides insights or helps to develop ideas or hypotheses for a possible quantitative study.

Whereas Qualitative Research is focused on opinions and thought.

Some common approaches include focus groups (group discussions), individual interviews, and participation/observations.

  • It’s utilized to measure attitudes, opinions, behaviours and other specified factors and also generalize results from a larger sample population.
  • Quantitative Research uses measurable data to formulate facts and uncover patterns in research.
  • Quantitative data is based on to collect hard & cold facts, figures or numbers.
  • Quantitative data is in the form of statistical and structured.

If you need to know the conclusions of the research then it will give you the proper data & full support to get better results.

Brief on Qualitative Research

Qualitative data - Qualitative vs Quantitative Research – What’s the Difference?

Qualitative data collects information that works when need an explanation of the particular topic. It is a combination of think of impressions, opinions, and perspectives.

Before jumping into the Data Analytics concept – it is important to know the actual differences between Qualitative vs Quantitative Data.

Quantitative data may be quantified, measured, and expressed with numbers.

Qualitative information is conceptual and descriptive. Qualitative data may be categorized according to characteristics and trends.

What’s Qualitative Data?

Qualitative information is non-statistical and is generally unstructured or semi-structured in character and it’s categorized based on possessions, characteristics, tags, along with other identifiers.

Generating this information from the qualitative study is utilized for theorizations, interpretations, creating hypotheses, and original understandings.

What’s the Quantitative data?

This sort of information is quantified using values and numbers, making it a suitable candidate for information analysis.

Whereas qualitative is available for mining, purpose.

Quantitative data can be classified into two sub-categories.
Discrete info

Discrete data is only data that can’t be divided up into smaller portions.

Like, take an example, the number of football players each year created in India is done.

Continuous info

Continuous data is information which could be broken down to smaller portions or information that always fluctuates.

Example, your own weight, and your age that can be countable also.

Which Data is Best for Analysis Purpose?

As we have discussed above the qualitative and qualitative data, but now it’s time to think about which type is best for data evaluation.

Qualitative data will be unstructured information or semi-structured. As a result of this, qualitative information can’t be measure in the conventional procedure.

Making sense of qualitative information could be time-consuming and may be costly.

By way of instance, an individual could use metadata to describe an unstructured information document.

Alt-text is a sort of metadata, to help search engines such as Google, Bing, and Yahoo with indexing graphics.

The growth of NoSQL databases have made the choice and saving of qualitative data considerably more manageable…….


Quantitative data will be formed as ordered data. This sort of information is organised in a way so that it can be quickly searchable and organized inside relational databases.

Since qualitative information and structured data need for data evaluation purpose. This kind of information is usually useful in information analysis.

The Best Way to Balance Qualitative and Qualitative Study

In a universe of Big Data, there is a lot of statistics and figures which form the strong foundation But that foundation is incomplete without the data collected from the audience.

So How do you set these two forms of Research Together?

Qualitative research is almost the starting point when you attempt to find new problems and opportunities which will help you do research better.

Quantitative data will provide you measurements to confirm each problem or opportunity and understand it.
Also read: 5 Essentials things You should know before starting SaaS Company

The Best way to Find Qualitative Data

There are many techniques you can use to conduct qualitative research which will get you richly comprehensive information according to your subject of interest.

Basic methods are-

  • One-on-one conversations that go deep into the subject available. Collections of client tales from comprehensive interviews.
  • Pro opinions.
  • High-quality info from knowledgeable sources.
  • Focus teams.
  • Contact with small groups of individuals to listen to their views on a product or topic.
  • Open-ended questionnaire questions.
  • A text box in a questionnaire which lets the respondent express their reviews.

Sometimes, it could be more effective to go with ‘full questionnaire‘ with your own questions. But the Qualitative questions take longer to reply.

Generally, Survey respondents do not have the patience to all the answers and not everyone wants to write long responses to express their views.

It’s much faster to select one of several pre-loaded choices in a questionnaire.

Using questionaire questions helps you get more questions in your survey and more responses out of it. Even word responses in closed-ended questionnaires could be assigned numerical values that you can later convert into indicators and graphs.

What’s exactly need to do to improve their functionality?’

As we all know the importance of qualitative and quantitative data and their differences between these two research procedures, you can better understand how to use these together.

At times, people are not known the differences between Qualitative Research vs Quantitative Research procedures.

Quantitative data collection procedures consist of various forms of surveys online surveys, paper surveys, cellular polls and kiosk surveys, face-to-face interviews, phone interviews, longitudinal studies, site interceptors, online surveys, and systematic observations.

Qualitative Data identifies the data that provides understanding and insights about a specific problem. It may be approximated but cannot be computed.

Hence, the researcher must have complete knowledge about the type of characteristic, prior to the group of information.

The nature of information is descriptive and therefore it is somewhat difficult to analyze it.

Quantitative Data, as its name implies is one which deals with quantity or numbers. It refers to the information that computes the values and counts and can be expressed in numerical terms is known as qualitative information. In figures, the majority of the investigation is conducted using this data.

Quantitative data may be used in computation and statistical evaluation. It is concerned with measurements like height, weight, quantity, length, size, humidity, rate, age etc..

The tabular and diagrammatic presentation of information can also be feasible, in the kind of graphs, charts, tables, etc.. What’s more, the quantitative data could be classified as discrete or continuous data.
Also read: Meaningful Ways of Providing Value During the COVID Crisis

How do you understand the difference?

Quantitative data can be counted, measured, and expressed using numbers. Qualitative data is descriptive and conceptual. Qualitative data can be categorized based on traits and characteristics.

Let’s conclude this comprehension of qualitative vs qualitative data,

To acquire qualitative information, In this identifiers like the colour of your clothing, type of hair etc..

For quantitative data, it’s all about measurables things such as your height, age, weight, and shoe size.

When to use this research?

Quantitative data will be able to allow you to see the large picture. Qualitative data adds the specifics and can also give a human voice to your poll results.

The main methods used for the collection of data are:

  • Surveys
  • Experiments
  • Observations and Interviews

The fundamental points of difference between qualitative and quantitative information are below:

The data type, where the classification of objects is based on characteristics (quality) is known as qualitative data.

The type of data that may be counted and expressed in values and numbers is known as quantitative data.

The study methodology expresses in qualitative data, i.e. to offer insights and understanding.

On the other hand, quantitative information is conclusive in nature that aims to analyze a particular hypothesis and examine the relationships.

The best thing in qualitative information is subjective and descriptive whereas quantitative data has a goal and focused on strategy according to statistics.

When the data type is qualitative that the analysis is non-statistical.

Rather than qualitative data which uses statistical analysis.

In qualitative information, there’s an unstructured gathering of data and qualitative data determines the thickness of comprehension, whereas Quantitative data is all about ‘How much or how many’.

Qualitative data develops initial comprehension, i.e. it defines the problem. Unlike quantitative data, which recommends the last course of action.


Therefore, there are two approaches to collect the data information figures but methods are the perfect way to do the task.

Although both have its own merits and demerits, i.e. while qualitative data lacks reliability, quantitative data lacks a description.

Both are used to collect the data free of cost without the errors. Both are like the same method only their variables of interest are different, i.e. numerical in case of quantitative data and categorical in qualitative information.

Alan Jackson

Alan is content editor manager of The Next Tech. He loves to share his technology knowledge with write blog and article. Besides this, He is fond of reading books, writing short stories, EDM music and football lover.

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