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Top 5 Steps for Creating Effective Pillar Content - The Next Tech

Top 5 Steps for Creating Effective Pillar Content

Alan Jackson
by Alan Jackson — 2 weeks ago in Business Ideas 5 min. read

Content marketing is the main key to your digital marketing plan. It helps in attracting leads that you are unable to reach with other marketing techniques.

Publishing blog posts or articles on your website is a great way to grow your site’s SEO strategy and to create connections with your audience on a more personal level. Check 5 steps for creating effective pillar content.

What is pillar content

These are the posts your visitors will be attracted to, as well as the ones that will continue to be useful to readers.

I have used articles by ERIC SIU to illustrate the 5 steps. SIU once said that The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most influential content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel.

And yet, only 27% rated their company’s content marketing efforts as extremely successful or very successful.

Content pillars are compulsory for marketers who want their companies to stand out from the crowd.

When you want to develop your pillar content there are many things to think about which are research, planning, content creation, sharing, and engaging with your audience.

Creating a lot of high-quality content is not easy. There’s a big difference between a business blog that is uninformative posts and one that’s with the type of high-value content that naturally draws in readers.

Benefits of Pillar Content

The benefit of pillar pages to users is obvious: it provides all the information they are searching for on a topic in one place. But there are even more benefits for website owners, including:

  • Longer time spent on your site’s pages. The more content available for users to consume, the more time they’ll spend doing so.
  • A decrease in bounce rate. If users find what they’re looking for on your page, they won’t go back to Google to find another source.
  • Backlinks and a ton of social media shares. Pillar pages get shared widely and often, especially among influencers in a given space.
  • Gets traffic throughout the lifetime of your blog or website. Pillar content is evergreen content, so its value doesn’t diminish over time.
  • A high Google ranking. The high word count, shares and backlinks will all contribute to improved visibility on SERPs.

Top 5 Steps for Creating Effective Pillar Content

1. Understand Your Audience

Audience - Top 5 Steps for Creating Effective Pillar Content

Knowing who your audiences are is crucial. Assembling pillar content to your site or company site is a chance to pour out your deepest thoughts and a purposeful bit of information to your subscribers.

Ensure that your articles represent your company in the easiest way possible so they can be of the best possible use to your visitors.

Try to take a look at your social media analytics tools. Check out Google Analytics, and any customer databases you maintain in order to answer the following questions:

  • Is my audience primarily male or female?
  • What is the average age of my audience members?
  • Which ethnic groups do my audience members belong to?
  • Where are my audience members located geographically?
  • What do I know about my audience’s average education level?

These questions will help you get some ideas about how to address your audience with your pillar content posts.
Also read: What Microsoft should demand in exchange for its ‘payment’ to the US government for TikTok

2. Identifying Your Reader’s Needs and Wants

readers - Top 5 Steps for Creating Effective Pillar Content

Identifying your viewers’ pressing demands is actually important. It is time to find the problems which are on their heads, as comprehending their pressing demands can allow you to create topics for every one of your column articles.

Attempt to determine what your readers are speaking about on social networking, browse their articles, and have a look at the topics that they cited.

This information should provide you a beginning point for creating your column posts.

If you’re trying hard to think of topic ideas, attempt to look at the content bits which are popular on different sites for directions. Ensure that you don’t plagiarize.

3. Create Good Content

Good Content - Top 5 Steps for Creating Effective Pillar Content

Creating great excellent content can help to drive traffic to your website and boosts general awareness of your brand. Clients are interested in your articles.

Headings are equally as critical as the material beneath them. Ensure that your headings are tricky in order to entice customers to your site.

ERIC SIU also stated that it has already been mentioned a zillion times before — but keep in mind that 80 percent of people may see a headline whilst just 20 percent will click to see the rest of the site article.

Make your names catching, interesting, and insightful — but neglect that the clickbait stuff.

The most crucial element of creating great content is ensuring that your content is original as you can. The cause of creating great content is to lure readers, engage themand to publicize your site and solutions.
Also read: 10 New-Age On-Demand Business Ideas to Consider

4. Promote Your Content Regularly

Social media - Top 5 Steps for Creating Effective Pillar Content

Ensure that you market your articles daily using distinct social programs. Do not overlook the very first place to distribute your articles on is the site and have the articles reside there because it the location you need visitors to come and discover out about your organization and services that you offer.

It is also possible to market your content on interpersonal websites such as Facebook, Twitter, and Linkedln. These programs help to draw in more visitors to your site.

Promoting your articles assists in increasing visitors to your own pages, do not forget to discuss it with your followers and be certain to encourage them to discuss with their friends and family also.

5. Measure and Analyse

Measure and Analyse - Top 5 Steps for Creating Effective Pillar Content

Do not Just print and forget about the articles, you have to check whether the articles performed, or did it function as you expected? You have to quantify how well your articles performs and be certain to attempt to examine its procedure.

For you to measure the content marketing metrics, you should ask yourself these questions

  • How many page views does the content receive?
  • What type of content is shared the most?
  • What type of content is read the most?
  • What keywords do people search for to find my content?

Then try to check for the answers so that you will have more data to analyze and use next time you create content.
Also read: 5 Important Ways Technology is Transforming Workplace Communication to Boost Success


Ensure that you utilize those five pillars as a guide that will assist you produce valuable content to your audience and keep to examine and measure performance.

Building solid content columns and then dispersing parts of them via social networking, companies can start to see actual, signal results out of their content advertising campaigns.

Alan Jackson

Alan is content editor manager of The Next Tech. He loves to share his technology knowledge with write blog and article. Besides this, He is fond of reading books, writing short stories, EDM music and football lover.

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