When it comes to digital marketing, it has become very important for brands to not only inform and educate but also keep their audience entertained.
For this, you need good and reliable information that is also presented in the best possible way. What other way is best to do this than video marketing?
Most brands underestimate the power of a quick and short 30-second video. They don’t realize how powerful it can be to use a balance of videos and pictures to keep their audience engaged.
According to some video marketing statistics 2020, 65% of internet users are visual learners. So, if you want to target an audience as large as this one, you should definitely consider catering to their needs.
Some brands have already started doing so. Here are a few US-based startups that have absolutely aced the video marketing game and are now making their way to the top.
Established in March 2015, TripActions has made its way among the best of US startups in 2019. Based in Palo Alto, California, it has nailed the corporate travel management domain with its cloud travel and tech paired with best in class global travel.
Their aim is to make sure that an employee has a good travel experience while also managing costs and reducing them as much as possible.
When it comes to their marketing, they are not too far behind. With an extremely attractive and engaging Instagram page, they are doing some great Instagram marketing too.
They have recognized the importance of video content and given it a considerable amount of space in their marketing.
Their moment marketing is in the right place too. Breathtaking videos of Paris and short montages of different locations around the world are just some of the ways they have used video marketing.
Founded in 2017, Bird is a scooter company that sells modern and sleek ways of getting from one place to another.
Their main aim is to reduce the usage of cars, reduce carbon emissions, and so on. Based in Santa Monica, California, the company’s goals and mission are very suitable to the current generation that has become increasingly environment-conscious while also willing to cut down on costs.
Having a marketing strategy that targets exactly this type of consumer has also benefitted their case.
Right from customer testimonials to fun GIFS and actual one-minute advertisements, Bird is doing it all to stay on top of their game.
Even though their Instagram page is mostly promotional, it is fun to watch nonetheless. This is how they have nailed entertaining their customers while also promoting themselves.
With aesthetic pictures and visually-pleasing videos, they have definitely perfected video marketing. Even though their page is photo heavy, the videos that they do put up are as engaging as they should be.
Also read: What Microsoft should demand in exchange for its ‘payment’ to the US government for TikTok
Glossier first started as a beauty blog and then went on to become a reseller in 2014. It is based in New York and is mainly into selling cosmetics, beauty, and wellness products for women.
The startup has found its way among the best in the industry, and their marketing says it all.
They are aimed at young women, and the whole aesthetic of their page denotes the same. With cool and somber colors, while also being fun and young-spirited, their marketing has hit just the right target audience.
Their video content mostly includes IGTV tutorials by other bloggers and the promotion of their new products through videos.
Glossier has also been indulging in video marketing by posting videos of their customers using their products, which has given their page a very human touch.
Founded in 2013 and based out of San Francisco, DoorDash is a technology brand that is aimed at bridging the gap between consumers that are in need of products or services from local brands.
They have aligned themselves greatly with the values of diversity and inclusion. This resonates very well with their audience that is comparatively young in age and appreciates brands that take steps for social change.
Their highly aesthetic branding has struck a chord with their audience and made them more relevant. They use videos to educate their viewers about mindful eating and beneficial diets that they can adopt.
Apart from this, they have managed to keep their page quirky and fun by reposting videos from other pages that relate to their cause.
That is how they have nailed staying in the moment and making sure they keep their audience hooked on to their page.
Branding themselves as a disruptor in the healthcare industry, Dosist, established in 2016 and based out of LA, California, is a company providing plant-based wellness solutions.
It engages in a dost-controlled cannabis therapy for all things right from having a good sleep to bringing over relief and calm to your senses through effective dosages of cannabis.
Dosist has used videos as a way to highlight the benefits of their products and encourage a healthy lifestyle for its users.
They have made sure their promotion is in line with the type of aesthetic their brand holds and have made their videos as minimalistic as possible.
They have also made use of videos to introduce new products and send important messages in the form of text on their page.
Also read: How to start a Freelance Business with A-Z guide?
It is clear that the best of startups have started adopting video marketing, given the reduced attention spans of their audiences.
Not only that, but they also do it to cater to the need of a good visual experience that social media really needs.
When someone comes online and looks at your brand, it is your duty to make sure you make the experience worth their while, and videos are the best way to do that.
Not only are they extremely engaging and interactive, but using these new softwares to make videos is a far more convenient option.
So, without any further ado, it is about time you make sure videos are a larger part of your marketing strategy not only to enjoy growth but also to thrive in this highly competitive social environment.
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