What’s a campaign? It’s a series of planned actions that should lead to a certain result in the end. If you want to make an app, you need to work out a campaign plan – alone or, better, together with software development agencies. Then you need to follow the plan and update it when necessary. That’s what it takes to control the working process.
Any campaign should start with shaping up your vision of the result. What app should it be? What is it supposed to do? Who forms the audience of it: your clients, your employees, your partners?
Will one app do, or should it be different apps for different people? If it’s made for the mass market, what segments should it be aimed at?
Not only should its functionality be well thought of, but its design and usability as well. The app should leave positive impressions, so its users don’t choose rivals if they have a choice. This means necessary market research. It doesn’t work the Field of Dreams way.
You have to both build and come. And you have some business incubators to choose from. But when you turn to them for support, you need to show them more than a vague idea or text description. You need something visible.
Also read: How to Calculate Your Body Temperature with an iPhone Using Smart Thermometer
Instead of fundraising and representing your ideas yourselves, you can go to professional fundraisers that do that work for you. But that does not mean you just get everything done at someone else’s expense.
When choosing the platform, you better look at the following parameters:
You need support to make your software as grand as it deserves to be. So follow some ideas on how to lead.
It takes more than an idea. Write a story about how your software changes the world. And make your software the protagonist: a businessperson, a cultural hero, a punk rebel, a world-turning scientist – whoever you’d watch a movie about. And then envision your project in all the detail the hero deserves.
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