Recently there is an issue that is discussing by a lot of people and it is related to why Google Play Store and Apple Playstore are blocking applications. There are various reasons for blocking applications by the google and apple play stores and the main one is the information security of the mobile app.
Google play and app stores are large and famous platforms for storing apps that are related to books, games, magazine, mobile apps, movies and etc. Millions of apps are available in Google play and app stores. Google doesn’t follow any kind of the pre-approval method but it evaluates policies before deploying the app into google play and app store. On 22nd December 2018, Google modernised his content policy to protect users from dangerous and malicious apps. If they found any app is against the policies and having unreliable behaviour, it instantly prevents all the involved apps.
So Many people have a confusion about the reasons for the refusal of their app by these two major platforms and they want to the reason, why their application is rejected by these major platforms. Here are some reasons for the rejection of apps by these two major app stores.
1. Violating Content
If there is any kind of offensive content such as including reviews in the app description, the name of the different apps in replies to reviews except it is in the context, the Play Store will prevent that kind of applications. Posting app links in any app review and feedback section, and contributing money for the reviews are considered as a content violation and if it happens then they will be blocked. Formulating SMS or email inside the app without revealing the app features will be blocked by play store. Apps whose goal is promoting offensive user-generated content also subjected to the blocking.
2. Misleading Advertisements
If there are any fraud advertisements related to job offers which are misleading people and inappropriate content will be blocked by the app play stores. Some advertisements in a way advertising something good in the presence of other harmful elements. This kind of scam advertisement deserving blocking from the Play Store.
The advertisements that push the users to click on it or download something are banned. False and disruptive ads will be prevented by the Play Store. And the ads that follow OS system notifications will be restricted. The App owners who run in-app advertisements ascertain that they are running app relevant advertisements.
3. Third-party app markets
Mobile apps which are published in the Google Play store are not permitted to publish in any other third-party application market for download or update. Due to the openness of the Android system, it is comparably easy to perform third-party shifts in the boot process at a professional level. There may also be some monetary value behind this, but Google bans this action.
4. Improper usage of Keywords
This breach happens in almost 50% of cases, so this deserves its primary place. App developers and marketers read several articles on the promotion of products and use those techniques for the promotion of their businesses and apps. Keyword stuffing is one of the blackhat SEO technique which is used for promoting the application. Keywords are targeting in the name of the app and its description for showing their app in the top position of play stores. Google never allow such sort of things. It forbids apps that have a high keyword density than the normal keyword density.
5. Violation of intellectual property rights
Mobile app development companies or developers can develop apps can have a chance to violate someone’s intellectual property and for this, particularly if a representative of this intellectual property claim against the developer in court. App Play store banned not only the application itself but also the developer’s account. Intellectual property can encompass everything, beginning with the name of the application, its layout, general direction, and other features.
6. In-app purchases
The apps which implement in-app purchase of their products and sales must be careful while transactions which use third parties. In case any abuse of it, those apps will be outside of the App Store. Besides, the apps which demand payment for additional levels of games and playtime, etc. will be prevented if anything detected fraud. Play store will prevent all apps which payments are against Google play payments system.
7. Inappropriate Images
Many times app developers upload the images that break the policy of app. Every image in the application needs to be legally taken. If the app developers upload the pictures utilised in another application, then the legal claim can be taken by its owner and can end with the rejection of the app. ensure all the images utilised in the application are suitable for all ages.
Issues which are related to security is the main reason for preventing apps. Play Stores are always giving high priority for the security of the app user. The apps which are not giving any guarantee for the security, or which gives false security for user’s information will be prevented by Play Store. The applications which are providing security to the user information will continue in play stores.
9. Defects and Crashes
Many mobile app developers don’t test their apps if their applications are running well. But applications always have flaws that may crash their app. So, Testing is always significant for applications before publishing it in the app stores. If there is any bug in the application then they refuse the app.
10. Erotic Content
If Google Play and App Store finds the applications with sexually offensive content, sexual description or images or videos in order to promote their apps, it will wipe them up. The sexual offensive images, shame, harassment, and utilising of others deserving for blocking.
11. Malicious apps
Millions of users downloaded malware from Google play store through malicious apps. Some apps include malware in phones in an unreliable manner. Be careful Photo-stealing malicious apps are there nowadays. These kinds of apps never have a place in the Play Store.
12. Payment system
Mobile App builders should give payment within their applications only through the Google Play payment system.
There are two exemptions.
- Sale of non-digital goods
- Trading digital content that can be utilised outside the application
If any payment happens outside of the google play payment system. It will be blocked.
The above-mentioned points are the common reasons for the rejection of the app by Google Play and App Store. Google may renew or change the rules and regulations and their policies based on the user’s requirements, any terrible incidents happen.
Mobile apps have a lot of benefits for individual and business owners. In case, your app is rejected by the Google Play and App store. Check out the above-mentioned reasons and if anything happens, try to update your app by following rules and regulations.