If you want good results in terms of SEO, you will need to invest in a keyword research tool.
Yes, you can sort keywords in Google’s keyword planning tool one by one. You can also manually assess the competition on the first page for your target keywords.
However, the RIGHT tool makes the process MUCH faster, easier and more efficient.
Since keyword research tools operate at the speed of light, you will usually get handfuls of untapped and low-competition keywords in minutes.
But which keyword research tool is best for you and your business?
In this guide, I tested 5 of the best tools. I will show you an overview of how they work, key functions and a list of pros and cons.
SEMrush works somewhat differently from the other keyword research tools I have shown you so far.
Instead of entering an initial keyword and getting a long list of keyword ideas, SEMrush shows you the keywords that your competition is already positioning itself for.
These are often more “imaginative” keywords that would be impossible to find without this tool.
Here’s how it works:
- Enter the domain name of one of your competitors in the field at the top of the page.
- Click on “Search”:
- If you do SEO in a country, you can select this specific market by choosing the country.
SEMRush Rank is the rank that the domain ranks in its domain database (like Alexa, the lower the number, the better). The SEMrush rank is based on the total organic traffic and the value of this traffic.
Traffic is the estimated number of monthly (organic) visitors from Google.
Cost of Traffic indicates the value of this traffic (based on Adwords CPC).
So if you see a domain with high traffic but a relatively low traffic price, you know you are targeting keywords that do not convert very well.
SEMrush is particularly good at associating thematically related keywords.
For example, if you click on “Read the detailed report” you will find keywords like:
“Rapid weight loss”, “lose 5 pounds in a week”, “weight loss food”, “free slimming program”, etc.
SEMRUSH is indeed able to deduce that these keywords are thematically speaking related to the initial keyword “diet”. These are often perfect keywords to target since they are not keywords suggested to everyone (including your competition) by Google’s keyword planning tool …
If you are looking for a complete list of keywords to use as a basis for your SEO campaigns, SEMRush is a must-have tool.
The first keyword research tool I will tell you about is SECockpit
Like any other keyword research tool, you provide an initial keyword and get a list of results. But what makes SECockpit unique is its built-in feature set allowing you to get an incredible amount of information on search trends, competition and traffic estimates.
Here is how the tool works:
When you log in, you will be automatically directed to your dashboard, where you can create projects around a set of keywords … or go there directly with a single keyword search.
You can also get a comparison of the estimated traffic that you would get for a position in the top 3 for this keyword compared to the level of competition for this keyword.
A range of advanced functions on SECockpit.
The first thing you will notice about SECockpit is that it is a tool designed for SEO professionals.
Yes, newbies can gain some form of benefit, but it is clear that SECockpit targets people who eat and breathe SEO.
If SEO is new to you, the sheer number of functions offered by this tool can overwhelm you. But if you are looking for a complete tool, you will get your money’s worth with SECockpit.
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3. Moz Analytics Keyword Analysis Tool
This tool does not have as many features as some other keyword research tools on the market. However, it is part of a large suite of tools found in Moz Analytics.
And it’s very straightforward and easy to use.
First, log into your Moz Analytics account, hover your mouse over “Research Tools” and click on “Keyword Analysis”:
Enter one or more keywords and click on “Check Difficulty”:
The tool will display the overall difficulty of the keyword (displayed as a%) and the exact search volume associated with it, coming from Bing:
The higher the difficulty in% of the keyword, the more difficult will be the ranking.
For more details on the top 10, click on the “View” button under “SERP Analysis Reports”
You get an overview of the top 10 results against the authority of their page and the authority of their domain on Google.
As you can see, Moz’s keyword competition tool is easy to use. And its “Keyword Difficulty” score makes it easier to determine the difficulty of a keyword.
However, this tool does not generally help generate new keyword ideas. It is only useful for gauging the top 10 results for a list of keywords for which you want to be ranked.
4. Long Tail Pro
Then we have Long Tail Pro, a user friendly (and high quality) keyword research tool
First, launch the software
and enter one or more initial keywords in the tool:
By clicking on “Customize Data & Pre-Filter” you can ask the tool to display additional data, such as Google Title Competition (the number of pages in the Google index using this keyword in their title)
Finally, you can configure certain filters to ensure that keywords with low search volumes are excluded from the results.
Long Tail Pro shows you, among other things, the authority of the page and the domain authority of the top 10 sites. The tool also shows you the number of incoming links, PageRank and the age of the site (an important factor ignored by several tools). All the metrics present in this table are included in this famous calculation of the level of competition.
For a deep and also easy to use keyword research tool, Long Tail Pro is a great choice.
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5. Keyword Snatcher
If you want a LOT – and I insist … a lot – of keyword ideas, Keyword Snatcher is a dream come true.
Generally, you will generate at least 4,000 keywords from a single initial keyword.
Here’s how it works:
Simply open the tool (it is browser-based) and you will be able to choose the sources from which Keyword Snatcher gets its keyword suggestions.
When it comes to generating massive lists of keyword ideas, you will be hard pressed to find a more robust tool than Keyword Snatcher.