Best 10 Semrush Alternative For 2024 (Free & Paid)

Best 10 Semrush Alternative For 2024 (Free & Paid)

by Daniel Abbott — 3 years ago in Top 10 12 min. read

Updated on 29 February, 2024

Top and trusted Semrush alternatives competitors include Birdeye (4.8 rating), Serpstat (4.6 rating), Similarweb (4.5 rating), Ahrefs (4.5 rating), and Meltwater (4.0 rating).

These tools provide more usability, better support, and ease to do business. Try these tools over semrush alternatives this year.

Are you looking for the best free Semrush alternatives in 2024?

Although SEMrush is an unbeatable tool and every entrepreneur, marketers love this tool.

If you’re a blogger person, you know the importance of the Semrush tool because it’s done everything from keyword research to backlink analysis to site audits and much more.

This tool offers a perfect solution for all types of business scales and sizes. It includes analytics reports, backlink audit reports, and keyword research toolkit.

If you’re looking for a free trial, use the following link to grab Semrush free for 30 days.

Here’s an exclusive link to Semrush where you can get 30 days free trial worth $119.95

Why these tools are gaining popularity in the market?

Semrush is an exceptional SEO tool and it is used by more than 6 million people across the world but there are still a few more SEO tools that are the best alternatives to Semrush.

You should pick the best SEMrush alternative tools that fulfill your needs and fits your budget.

we’ve reviewed 10 of the best tools. You can compare their features and select the best fit for you.

Also read: 10 Top Android Apps For Personal Finances

What Are the Top SEMrush Alternatives: Free and Paid?

If you are looking for SEMrush alternatives, you’ll be amazed to see the options available out there.

It is easy software solutions that boost advanced, and unique features.

Few of these tools offer money-back guarantees while many offer monthly free trial periods.


SEMrush Alternative Pricing Comparison

Quick price comparison of all the tools that will be mentioned in this post:


S.No SEMrush Alternatives Type Price
1. Ubersuggest Keyword Research Free
2. KWFinder Keyword Research Free or $29/Month
3. Google Keyword Planner Keyword Research Free
4. Monitor Backlinks Domain Analysis Free or $25/month
5. Searchmetrics Domain Analysis Free or $69/month
6. Serpstat Full Alternative Free or $19/month
7. SpyFu Competitor Research Starts at $33/month
8. Ahrefs Full Alternative Starts at $99/month
9. Moz Full Alternative Starts at $99/month
10. SEO Powersuite Full Alternative Starts at $299/lifetime

Which is best?

Here, in this post, we’ll cover alternatives Semrush (it also includes free alternatives).

But before talking about the free alternatives of Semrush, let’s first cover the awesome features offered by Semrush.

Here, you can compare Semrush features with other alternatives listed here-

Semrush offers you a big keyword database that gives you to access more than 20 billion keywords. It means you can find a lot of useful keyword ideas for both SEO and PPC campaigns.




In this, You’ll be able to get daily seo rankingand seo strategy updates in your email box, so you can always track your keyword rankings and find toxic links easily.

At times, toxic backlinks can hurt your organic traffic or even your ranking. You should always focus on your backlinks and if needed then remove all the unwanted toxic links from your site for better performance.




Semrush helps to find toxic links on your site so you can use the Google Disavow tool to improve your organic rankings.

One of the best things about SEO is, you can access many free SEO tools.

But it’s a bit expensive which costs you around $119.95 per month. If you want to try Semrush Pro Version worth $119.95 free for the next 30 days before moving to its alternates.

So if you’re looking for the best Semrush alternatives, we’ve updated the list of best Semrush alternatives, where you can find the best free alternatives Semrush.

We use SEMRush to for SEO research, competitor analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients’. It’s all-around a great tool.
Brooks M.

Many bloggers depend on SEMrush’s Keyword Magic Tool,  to find target keywords and boost their organic rankings.

Best SEMrush Alternatives

1. Ubersuggest

Ubersuggest is a user-friendly interface, has all features unlocked, and more capabilities with premium tools.




In this, you don’t even need to create an account to use Ubersuggest. It will give you an overview of your keyword’s metrics, also includes its monthly search volume, SEO difficulty, and average CPC or Cost Per Click.

You will be able to see an estimate of your success rate or decide to target the keyword in your SEO campaign.




Ubersuggest will show you a complete list of long-tail keyword variations based on your seed keyword. Ubersuggest also includes metrics that will help you to pick the keywords you want to use in your campaign.

Pros of Ubersuggest

  • 100% free to use
  • No need to create an account
  • Find lots of long-tail keyword ideas
  • Calculate your success rate
  • Extremely easy to use interface

Cons of Ubersuggest

  • The keyword data is NOT so much accurate (as compared to other paid SEMrush alternatives )
  • Limited keyword suggestions when compared to other paid SEO tools like SEMrush


KWFinder is another perfect SEMrush free alternative for keyword research. It doesn’t allow the creation of an account, but Ubersuggest allows you to find a keyword with hundreds of long-tail keyword ideas.

KWFinder allows this feature to search specifically for Google Autocomplete suggestions and questions.KWFinder creates the lists of the top 10 pages and this will allow you to beat the competition and provide inspiration by their content.

Another unique feature of KWFinder is that it visualizes the interest of a keyword and allowing you to find the data and keywords. You can view the graph by clicking.


Pros of KWFinder

  • Can be used without creating an account
  • Includes the best search for top keyword
  • Can search for Google Autocomplete suggestions

Cons of KWFinder

  • Has fewer free daily searches for free accounts

3. Google Keyword Planner

In this, You need to be active on your Google account before using Keyword Planner. But once you have done this, you are able to do keyword research for further use.

Keyword Planner can show you hundreds of keyword ideas with include key metrics like their average search volumes, PPC bids, etc.




Keyword Planner has a customizable filter tool and it contains more features than the Ubersuggest’s. You can find more keywords that contain specific text or organic impression share, and more.

Pros of Keyword Planner

  • 100% free to use
  • Available keyword ideas for generating content topics

SEMrush contains a set of domain analysis tools and supplies all the data that need to run a successful SEO or digital marketing campaign from your organic search traffic to your website’s backlinks.

4. Monitor Backlinks

If you want to improve your search engine rankings, you need to build a healthy backlink profile.




Monitor Backlinks checkers allow you to avoid penalization due to low-quality links.

You can check out the backlink profile of top competitors and identify their most valuable link sources. You can also view their linked pages to more learn.

But in this, you have to do is to create an account, enter the URL of the site.

The free reports include a total of 300 backlinks for each URL, including metrics like the referring page’s trust score, anchor text, and target page.

Monitor Backlinks Pros

  • Can reveal up to 300 backlinks for free


Searchmetrics is one of the best domain analysis tools you can use if you need similar websites to semrush free of charge.

With this, you can start by creating an account, entering your competitor’s domain address, and clicking Go.


search martric


Once the analysis is complete, Searchmetrics will show you a simple view of the domain’s SEO visibility using visualizations. It includes the website’s organic visibility on paid and organic channels on both mobile and laptop devices.

You can scroll down for more information on the domain’s visibility in specific countries, top competitors, backlinks, and other areas of SEO research. Apart from that, you can use the navigation bar with one click.

But, a free account won’t give you access to all the data and features that Searchmetrics has.

Pros of Searchmetrics

  • Provides lots of data in reports for free
  • One-page report view makes the best experience

6. Serpstat

Serpstat is one of the most cost-effective Semrush alternatives as compare to SEMrush in terms of features.It also offers a free subscription option, but there will be limits on the number of queries you can make in a day and the features you can access.




If you entered a keyword, Serpstat will show you a piece of useful information, like organic keywords, the keyword’s average CPC, and a list of the top Google results.

And if you entered a domain address or URL, you will be able to see the rating of the website’s search engine visibility, amount of monthly organic traffic, and the total number of organic keywords it’s ranking for, etc.




Both Serpstat and SEMrush will show you all the important features to running successful SEO and digital marketing campaigns.

Pros of Serpstat

  • Provide more keywords, results, and projects for less money
  • Has a free version

Paid SEMrush Alternative Tools

Maybe you have already taken the SEMrush free trial for a spin or site audit purpose.

If funding isn’t a problem for you, then may you prefer paid SEMrush Keyword Alternative Tools, it can be cheaper, more expensive.

7. SpyFu

SpyFu is an analytics tool and it helps you spy on your competitors.

The first step is to create a SpyFu campaign and able to enter a competitor’s domain URL. Just scroll down a bit and click on ‘View All Organic Keywords’ and explore more features.




SpyFu creates the lists of important metrics and it helps you to select the viable keywords that you can use in your own campaigns.

It includes the keywords’ ranking difficulty rating, average searches per month, and the estimated number of clicks per month.

SpyFu provides the best competitor’s performing keywords, top AdWords buy recommendations, organic ranking history, and much more.

Pros of SpyFu

  • More advanced competitor research features
  • Much lower pricing
  • Free learning resources for beginners

8. Ahrefs

Ahrefs is strong Similar to SEMrush.Both platforms offer around $399 called the Advanced plan on Ahrefs.

let’s discuss why Ahrefs is the best alternative to SEMrush?

It provides an overview of your project and should appear on your dashboard, which contains more information like your website’s domain rating, the number of referring domains, and organic keywords.




It brings very useful features and both Ahrefs and SEMrush offer the disavow tool.

If you find problematic links with other backlink checkers, they would be launching the Disavow Links tool from the Google Search Console.

When we integrated disavow tool in both Ahrefs and SEMrush, you just have to find the bad links into a list and disavow them all in one click.

This Site Audit feature will help you to see your domain that would be invisible to free domain analysis tools.

You can understand the breakdown of your website’s content types, can identify internal links with issues, check your overall crawlability trust score, and much more.

One of the unique features is that there’ no option to add multiple users to your account.

let me show you one more important feature that Ahref has over SEMrush – the SEO Toolbar for Chrome and Firefox.

Almost all bloggers prefer spending time on content research and development rather than SEO or marketing.

Pros of Ahrefs

  • Perfect SEO Toolbar for Chrome and Firefox

9. Moz

Moz is a name that’s every entrepreneur and digital marketing people knows the importance of this.

It is famous for developing the search engine ranking score called Domain Authority.

Before we talk about Moz benefits, you should know they offer free SEO tools on their website, namely Keyword Explorer, Link Explorer, and the MozBar for web pages.

If you decide to buy Moz Pro, then you have to create your first campaign.

This helpful for all bloggers who never had any experience with SEO analytics tools.




In this you can track, integrating your Google Analytics account, and choosing the best search engines you want to Moz will create all suggestions ideas based on your domain rating. In this, you can find all your notifications, tools, and campaign overviews.

If new users complete the onboarding process with Moz, this offers a 3 step learning program and helps beginners make the most out of the platform.

It helps you to learn exactly what you need to do to your specific goals.

If you’re more interested, feel free to go ahead and click on your campaigns to access Moz’s host of SEO analytics tools.

In your dashboard, you will be able to see your website’s SEO performance. This report shows your website search visibility on Google, including its visibility on desktops and mobile devices. You can also access other reports using the navigation menu on the left.

Pros of Moz

  • It is a User-friendly interface
  • Provides different ways to learn the platform
  • The facility of Free SEO tools

10. SEO Powersuite

SEO Powersuite is a collection of desktop-based software and helps with four things: managing your backlink profile, tracking your rankings, spying on competitors, and performing website audits.

SEO Powersuite has a free plan, you can use to test the tools yourself. But like copying, exporting, or saving data isn’t allowed for free users, it doesn’t come under a free tool to use in real campaigns.




The goal is to find something similar to search, In this SEO Powersuite, you need to pay attention to Rank Tracker, SEO Spyglass, and Website Auditor.

Rank Tracker

In this, enter your website’s URL to track your keyword rankings. You can also perform keyword research and integrate data from Google services to monitor data from one location.

SEO SpyGlass

Finding backlink profile and site content help to find a better strategy.

WebSite Auditor

This tool is especially useful if you want to optimize your blog content. It is a unique tool that will help you manage a successful link-building campaign.

To use Link Assistant, enter the website’s URL, and wait for the tool to complete the main domain analysis.

Link Assistant allows you to look for link building for your website in the form of guest posts, product reviews, comments, directories, and so on.

Simply click on Look for Prospects and choose the content type you want to use for backlinks to get started.

Pros of SEO Powersuite

  • Only One-time payment savings in the long run
  • Desktop-based applications can be easier for other bloggers

So you found the best SEMrush alternative?

But there is no one who provides the complete solution when it comes to SEO and digital marketing analytics. Every platform contains unique features and everyone must find a platform according to their own set of needs.

If you still just want an overview of SEMrush alternative to choose from, let’s have a look-

  • Ubersuggest— It is perfect for bloggers who want to do with a genuine price and need creative ideas.
  • KWFinder— It is better than Ubersuggest if you want to do keyword research for topic ideas. It is the perfect solution.
  • AdWords Keyword Planner— It is the keyword research tool and if you use AdWords or need as many keyword ideas as you should use this tool.
  • Monitor Backlinks— It is a cost-effective tool for the analysis of backlink profiles.
  • Searchmetrics— It is cheaper than the SEMrush alternative and creates readable and one-page reports.
  • Serpstat— If you really care about the data but can live without the advanced reporting features then use this one.
  • Spyfu— If you’re serious about competitor research then should use spyfu.
  • Ahrefs— If you don’t work with a team, or do work personally this tool gives you more value for your money than SEMrush.
  • Moz— Those bloggers who are new in the SEO field will surely appreciate these platforms because of their user-friendliness.
  • SEO Powersuite— If you want to manage your link building and perform SEO tasks best from your desktop, then it is the right choice.

FAQs About Semrush Alternatives

Is there a free version of Semrush?

Yes, you can start with Pro Account 30 Days Free Trial to explore all features like SEO, paid search, SMM, etc.

How much does Semrush cost?

Apart from their free trial, Semrush offers 3 plans, Pro, Guru, and Business, priced at $119.95/month, $229.95/month, and $449.95/month, respectively.

Which is better Ahrefs vs Semrush?

I have been using Semrush for more than 5 years, and I’d prefer Semrush over Ahrefs because it gives you lots more data and tools when compared to Ahrefs.

How do I research keywords for free?

There are lots of semrush alternatives that facilitate you with keyword research for free like Ubersuggest,, etc.


These semrush alternatives are worth to try. Each semrush like websites offer basic and advanced features to manage your work flow seamlessly. These top 10 semrush alternatives are good for productivity enhancement, workflow management, and coordination.

Thanks for reading semrush alternatives guide. If you are new or experienced in this field but at times definitely you will need to Semrush or similar to semrush.


Daniel Abbott

Daniel Abbott is editor in chief & research analyst at The Next Tech. He is deeply interested in the moral ramifications of new technologies and believes in leveraging the data scientist, research and content enhancement to help build a better world for everyone.

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