How Many Startups Fail And Why?

How Many Startups Fail and Why?

by Alan Jackson — 3 years ago in Business Ideas 4 min. read

Starting a business is a lot harder than most people think. Rarely is a business so in tune with its niche that it can float along with minimal effort. But why do so many businesses fail? For that matter, how many of them actually do fail? The reasons run deep, but here is what you should know before starting your own business.

According to business owners, reasons for failure include money running out, being in the wrong market, a lack of research, bad partnerships, ineffective marketing, and not being an expert in the industry.

Ways to avoid failing include setting goals, accurate research, loving the work, and not quitting.

How Many New Businesses Fail?

The Small Business Administration (SBA) defines a small business as an operation with fewer than 500 workers. That means that there are a whole lot of companies out there that are “little” even though they appear very big.

These tiny companies, in accordance with the definition, constitute 47.1percent (most recent advice as of 2017) of the working population from the U.S., therefore their expansion and achievement are essential to the U.S. market.

There are now 31.7 million small businesses or companies in the USA, which constitute 99.9percent of U.S. companies.1 Many smallish businesses begin each month however, the failure rate is large. As of 2020, startup failure rates are approximately 90%. 21.5percent of startups fail in the first year, 30 percent in the next year, 50 percent in the fifth year, and 70 percent in their 10th year.
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Reasons for Failing

If you poll former business owners, you will get a wide variety of reasons as to why their businesses failed.

Money Ran Out:

This broadly provided motive does not actually explain why a company collapsed. The money ran out since it ceased coming, so why did the money flow dry? Can it be due to badly handled prices or because earnings were not high enough?

Money running out additionally relates to an inability to attain funding or additional financing required to sustain a company, particularly in the early times, before a company can begin generating profits.

Wrong Market:

Too many men and women attempt to begin a company targeting everybody as their market. This will not work out nicely. They attempt to target everybody in their city. Again, too wide. The more defined your market is, the easier it’s going to be to promote to the right audience.

Lack of Research:

You must understand what your clients desire. Too many prospective entrepreneurs go in the market believing they have a fantastic product or service to provide, but they don’t understand that nobody desires that product or service.

By doing your homework and studying your niche, you’re going to learn precisely how to fulfill your potential clients’ requirements.

Bad Partnership:

Often, when beginning a company, a spouse is necessary. One of you’s a specialist in one place, and the other one is a master in a different one. Your thoughts for the corporation will battle, and without a transparent resolution, it begins internal strife.

You work harder and your spouse works less, but your spouse thinks they’re working harder than you. In the end, the company dissolves since the venture did not work. Using a clear company plan that sets out the responsibilities of each spouse, you are able to avoid most conflicts before they arise.

Bad Marketing:

It might be stated that a company boils down to two facets: bookkeeping and marketing. If you excel in both, it does not matter what you’re selling or supplying because somebody will purchase it. The unhappy reality is that most entrepreneurs understand their craft and little else. Rather than fumbling through your promotion effort, employ out that facet of your enterprise.

It costs money, but when done correctly, it is going to bring in far more than what you invested.

Not an Expert:

Too many entrepreneurs start their own businesses because they want to work. They have a vague notion about what they’re doing, and they believe that since they are far better than their peers, they ought to earn a living doing this.

The unhappy reality is that with no business skills and actual experience, these entrepreneurs are destined to combat.
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How to Avoid Failing:

It seems that most businesses are destined for failure. But there are key points to not becoming one of the 20% that falls right off the bat.

Set Goals:

Know precisely where you want to become and where you would like to be. Without a target, you are just drifting aimlessly.


Know what customers need. Know they will pay $9 but not $10. Know that their incomes, their needs, and what makes them tick. The more you understand, the more you can pitch for them.

Love Your Work:

If you do not love what you do, then it is going to show. You need to be enthusiastic about your organization, or it is going to only be a job.

Do not stop:

Regardless of how good of a company that you have, you’re likely to get downtimes.

There’ll be periods when items are dragging together and you question your decision to embark on this route. This is an opportunity to put in additional hours, press harder, and make it function.
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The Bottom Line

Approximately 11 out of 12 businesses fail. That’s a high number indicating that many things need to go right for a business to succeed. Fortunately, you can be one of the 20% that succeed in the first year. To do this, you need to follow the tips outlined above, and, most importantly, you have to test your idea, do your homework, and make sure it will work before you jump in with both feet.

Alan Jackson

Alan is content editor manager of The Next Tech. He loves to share his technology knowledge with write blog and article. Besides this, He is fond of reading books, writing short stories, EDM music and football lover.

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