Guest posting has never been so popular. As Google values the quality of backlinks more than their quantity, many bloggers seriously took up communication with potential partners. But what to do if you’re new to the industry yet desperately want to be a part of it?
You asked and we delivered! This guide covers all the important basics and intricacies of guest blogging in 2021. How to look for suitable sites? What do guest posts mean for SEO? What are the benefits for you? How to start?
All of these questions will be answered, along with more difficult ones.
Come along for a full guide with a step-by-step to release your first guest post!
Before the tutorial, you have to learn about what guest publications are and their benefits.
Guest posting on blogs is a digital marketing method that helps you to:
An important consideration for beginners is their purpose of writing guest posts.
Here are some:
It doesn’t have to be one purpose per campaign. You can combine a couple of them and achieve the best results in a complex with other promotion methods.
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One of the most important things you’ll have to do is finding suitable guest blogging sites for your posts. Without long introductions, let’s get to the point. To find blogs for cooperation, you need Google.
Open the main page and search for keywords like:
For more specific results, put the keywords in quotation marks. This orders Google to look for the exact phrase, not separate words.
You will see blogs that are popular among marketers who want to promote there. Many sources use their platform for guest publications to monetize it, so be prepared to invest. But only invest in the best services!
Now, it’s time to investigate.
The most important criteria on where to post blogs are:
A common mistake by some bloggers is to write posts not related to their topic and look for any guest blogging opportunities instead of finding relevant services. Like, if you have a small local phone case business in Ukraine, posting about it on a website about engineering in the UK isn’t the best idea. It may be cheap or even free, but it’s not worth it.
If all of this sounds too difficult now, you need some extra recommendations.
One of the best tips for beginners is to look at how professionals are doing it. You can find more on the topic from Adsy, a guest posting service that knows every intricacy of the craft. As you take specialists as an example, the standards are high, but the results will be surprisingly great!
After surfing the site, come back here, and let’s start writing your first guest post.
From writing the post to replying to comments and seeing results.
Look at every published title and see if you can deliver something different, better, more unique. It can be:
A nice tip is to try and mimic the blog owner’s writing style, but it’s not required. Having some similar features will cater to the blog’s audience that is used to a certain style. However, you should also create your own special patterns future guest posts will be recognized by.
Try to balance both and be:
You can either ask if they accept guest posts at the moment or make an offer right away. Be very polite, compliment their website, blog, and everything they do. Humbly ask to make a contribution, maybe send a snippet of the post.
If you get rejected, no problem. There are other blogs on the topic. And, after all, you can publish it on your website, why not?
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When people start asking questions or commenting on your post with another purpose, reply to all of them. Be polite, explain things, answer questions, be grateful, and apologize when needed.
Meanwhile, notice the traffic changes on your website. When new readers flow there, create an introductory post for them on your source.
You can also promote the post on social media for more people to find out about it and your website.
When you conquer one blog, go further and higher. You’ll develop your own strategy, and guest posting will become a powerful promoting tool instead of a dreadful experience!
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