Are you planning social media domination? Do you have questions about how to get started with social media? Let’s see if there is a way we can assist you in your quest for virality.
Instagram is the most popular of all social networking sites. While Facebook has been plagued by a PR disaster, and other issues such as failing to protect users from abuse or harvesting data with great enthusiasm, Instagram (owned by Facebook) has maintained a positive reputation.
Instagram used to be a photo-sharing platform. But, Instagram’s move into the video market proved hugely successful, whether it was with stories and posts, or longer-form IG TV content.
Instagram has broken the 1,000,000 barriers for regular users and it is the best place to be if your video content wants to reach a global audience.
There are some key points you should remember if you have a great video to share on Instagram. How to Post a Video to Instagram is a much easier process than other social media channels.
After their decision to not consider the orientation of videos when posting on Instagram, it made it much easier to upload videos. In other words, uploading videos to Instagram stories or IGTV is a universal task.
These formats have some differences in the timing of your video. However, this is not a scientific method.
For example, 30-second videos are the best for posting to Instagram (or to your feed). However, longer videos are acceptable up to a point. Instagram stories have a 15-second limit.
This is in addition to the possibility of splitting between multiple stories. IGTV is for content that is typically 1 minute and 20 seconds or more.
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Here are some important technical details to take into account before posting your video to Instagram.
Video File Type: MP4 file is compulsory for all types
Video Length: IGTV (Between 1-15 minutes), In-Feed Videos (3-60 seconds), Stories (3 to 15 seconds)
Aspect Ratio: IGTV – Vertical Video: 9:16 and Horizontal 16:9, In-Feed – Square 1:1, Horizontal 1.9:1, Vertical 4:5, Stories – Vertical 9:16, Horizontal 16:9
File Size: IGTV – Upto 3.6GB, In-Feed Up to 4GB, Stories Up to 4GB
Frame Rate: For all types of posts, the Max is 30FPS
Resolution: IGTV – Recommended 1080 x 1920 Pixels, In-Feed – Recommended 1080 x 1080, Stories – Recommended 1080 x 1920
The actual posting of videos is easy. It’s easy to do this, and it should be praised for the ease with which the platform allows you to post to these formats.
Open Instagram, tap the + sign at the bottom, select the video from your file, add filters and a caption. To post to your stories, tap on the video camera symbol at the top left or swipe in the feed. Select a video from your gallery to be selected. Posting to stories will cause your video to be removed from the stories section within 24 hours.
It is also easy to post to IGTV. If you already have the app, tap on the IGTV symbol. Select a video using the + sign. Add a cover image and then create a title and description that are clickable.
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How about uploading videos to YouTube using your Instagram account. This should be much easier than it actually is. In other words, it takes more than one click to complete. But let us help.
You’ll first need to download the YouTube video. There are many apps that can do this. Next, you will need to trim and edit the video to meet the specifications and lengths that were given earlier. These specifications are used to make your videos look professional and some are mandatory.
It is easy to download videos from YouTube. However, copyright concerns should always be considered. This is true even if the YouTube video is not from your YouTube channel.
Download to an MP4 file. You can then download it directly to your phone or PC, and then choose the appropriate option from your files, or your ‘camera roll’, depending on how you want to finish the process.
It’s not difficult. It takes a few clicks and fewer downloads than it should. The ideal scenario is that the switch between YouTube & Instagram should take only one or two clicks. However, at the moment, it’s just a matter of downloading from one source to a hosting source (your phone, cloud, or PC) and then uploading on Instagram.
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You should remember that every social media channel is unique and has its own audience. You shouldn’t post YouTube videos to Instagram. However, this might mean that you have to trim the video or consider the views and preferences of your viewers before posting similar videos.
Although IGTV has seen a rise in the popularity of Instagram’s longer-form content, it is still a platform which prefers to share its content in smaller chunks. This means that you shouldn’t post long-form content just for the sake.
Think about what your titles and descriptions mean. YouTube is a place where people tend to spend more time at one location, so you can be more direct. However, Instagram requires you to be more punchy in your delivery.
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