Traffic is getting much harder to come by these days. And the cost to buy the traffic for the best keywords is getting more expensive all the time.
Many ecommerce owners think that they need more traffic when they want to make more money. After all, the more people that go to a store means more sales, right? Well, yes, but that doesn’t mean an increase in the percentage of sales.
There is a better way to make more money without having to direct a lot of resources into driving more traffic.
Now, this isn’t to say that you shouldn’t try to get more traffic, just that it shouldn’t be your only plan to make more money.
Ask any CRO expert and they will tell you that the key to more revenue is to increase your conversion rate. You can make more money with the visitors that you already have coming to your site.
In this article, I will go over several ways that you can increase your conversion rate and make more money with the traffic you already have.
1. Better landing page
Your website design counts towards the trust that people have in your site. Think about it like this: You’re asking people to hand over sensitive information to make a purchase.
If they come to a site that looks amateurish then they are not going to feel confident about making that purchase.
Both in terms of the fact that they might feel like their data is not secure and that they may not get the item they ordered delivered.
Make sure the landing page looks professional, clean and trustworthy. It shouldn’t be too cluttered with information either, so make sure that your sales copy is pithy and to the point without going overboard.
Then, put clear calls to action on the page. Try to lead the visitor in the direction that is going to have them take the next step. Which could be signing up to be on an email list or to make a purchase at this point.
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2. Work your list
If your ecommerce site is not collecting emails for a list, then you are leaving a lot of money on the table.
You should make sure that you have an easy and enticing way for people to give you their email whether they make a purchase or not.
Once you have a list, make sure it is segmented between those who have made a purchase and those that haven’t so you can craft an email campaign that matches their needs.
Those that already purchased may want some helpful tips on how to get the most out of their products.
Whereas those that haven’t may need some copy that helps them understand how the product is going to solve a problem that they have.
Both segments, however, will want to know when there is a sale going on or if you have a coupon code towards a future purchase. Make sure to have an email blast that goes out for things like Cyber Monday, holiday sales and any other event that would help them want to make a purchase.
3. Make a bundle with bundles
Upsells are a fantastic way to add revenue with almost no effort at all. When somebody is making a purchase, they are in buying mode so they are more likely to spend more when given a good offer to do so.
This means that you should try to bundle other products at checkout. For instance, Amazon makes a lot of money with their “Customers also buy” feature.
When a person clicks through to checkout, you can offer them a discount on another similar product. If, for instance, they are buying winter boots, then offer them a discount on an all weather backpack or something in that vein.
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4. Abandoned cart software
People are not as impulsive when shopping as retailers would like to think. As a result, many items get left in a shopping cart page while the customer contemplates the purchase.
Usually, after sleeping on it they don’t feel a rush to purchase and end up forgetting about it.
An email that reminds them that they have items left in their cart is a good way to nudge them gently into a purchase.
You can also offer a discount if they go and finish the purchase now which increases your conversion rate on abandoned cart purchases.
You’ll pay extra for a feature like that from your email campaign provider but it pays for itself right away.
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