Top 9 Ways Freelancers can Help Grow Your Online Business

Top 9 Ways Freelancers can Help Grow Your Online Business

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by Richard Gall — 3 months ago in Business Ideas 5 min. read
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According to statistics on Thimble as of 2020, freelancers account for 36% of the global workforce. No matter how small or big your business is, you should consider hiring freelancers.

You can reduce costs and increase revenue by hiring freelance workers. That’s because working with freelance content teams and digital marketers helps cut operational costs and improve your online presence. You will also have access to highly skilled talent, fast delivery, and high-quality work.


Freelancers work remotely, so you can access experts from around the globe. This means that you don’t have to limit yourself to working with professionals from your local area.

You may be unsure of the many opportunities that independent contractors offer to your business. Continue reading to learn how freelancers can grow your online company.

Top 9 Ways Freelancers can Help Grow Your Online Business

1. Improves in-house expertise

Due to financial limitations, it can be difficult for small businesses to hire a large staff of professionals. It might not be possible to hire the most qualified candidate in each area. You might find yourself with an in-house team with limited skills to help you achieve your business goals.

Given a strong team is vital for business growth and success, companies that lack hiring power are now outsourcing tasks to freelance workers to enhance in-house expertise. To build a diverse team, you can use freelancers. They have the experience and skillsets to handle various functions such as accounting, marketing, or IT.

Independent contractors are also skilled in many areas of their industry. They don’t require extensive training or supervision in order to start. They will only need to be familiar with the basic processes involved in the project. However, it is important to provide an accurate timeline so that your contractor can complete the tasks within the set timeframes.
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2. Brings Flexibility

Freelancers are always available to hire. You can also use the services of freelancers to resolve emergency situations when necessary.

Let’s take, for example, a website that becomes slow on Friday night. You’ll lose a lot of income if you wait for your staff to resolve the problem. Because they are flexible, a freelancer can fix the problem.

Independent contractors are able to work irregular hours in order to stay competitive, which is a big advantage over full-time employees. They can also work late to monitor your social media channels or respond to comments, which will increase your online presence.

3. Increases your efficiency

It can be difficult and time-consuming to hire and onboard a new employee. Most companies spend months interviewing and running background checks on their new employees.

This can lead to a significant amount of time and expense before your employee reaches your desired productivity level. It can also be difficult to work with a new worker when there are urgent tasks.

Freelancers don’t have to worry about hiring. Independent contractors don’t need to complete as much paperwork and background checks are not required.

These are the key factors that allow freelancers and contractors to get started immediately. This allows your company to meet its business requirements faster and still keep within budget. Freelancers are also a great option for entrepreneurs who need to grow quickly.

While the process of hiring freelancers is straightforward, getting the most out of them can be tricky. To ensure that they are a good fit for your business, you will need to carefully vet them.

Some of the key factors to consider when vetting potential freelance workers include years of experience, work hours, how they communicate, and current client relationships.

It is crucial to understand how freelancers work, and their relationships with clients. This will help you choose a reliable service provider. You should not only have experience but also ensure that your contractor communicates well and delivers high-quality work on time.
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4. Promotes diversity and offers new perspectives

Diversity is essential in the workplace. It increases creativity and leads to better business decisions. Hiring freelancers is a great way to increase diversity within your company.

Freelancers can bring diversity to your business by coming from diverse backgrounds and education. Hiring contract workers can help you tap into the creativity, ingenuity, and talent of minority groups.

Let’s take, for example, the hiring of people of color to provide freelance services. You will promote and protect racial diversity. This group will also have the opportunity to take part in projects that reflect their unique experiences.

An outsider’s perspective can help you solve business problems. You may also be able to better understand the needs of your customers and find ways to improve customer service.

Freelancing can also be a way to promote diversity and inclusion in the workplace by hiring women, mothers, and people with disabilities. For example, outsourcing work to people with disabilities is a great way to foster a workplace that values all opinions and works regardless of physical limitations.

5. Reduces overhead

Many small businesses and startups operate on a limited budget. This includes office space, furniture, and equipment. It is difficult to hire internal staff and maintain high profits. You can reduce overhead costs by hiring freelance workers to help your business. Most contract workers work remotely, meaning they don’t need to use your office or company-supplied equipment.

Freelancers are able to offer services at a fraction the cost of full-time employees. In-house employees typically need to offer benefits and training. Independent contractors are paid an hourly rate or per project so that you don’t have the burden of paying salaries every month.
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6. Delivers high-quality work fast

Because they have many skills and extensive experience in a variety of tasks, freelancers can deliver high-quality work quickly.

To get an idea of their approach to projects, you can also check out past work portfolios. Independent contractors can also be searched based on their ability to deliver quality work.

Independent contractors are always competing for projects. This means that you can be confident that the ideal candidate will deliver faster and meet your company’s requirements.

Freelancers strive to establish and maintain a positive reputation by providing high-quality services. This will allow them to expand their work portfolio and can increase their chances of being hired or referred by clients like you.

7. Freelancers work with short-term deadlines

Freelancers who want to be authentic in the market must not only deliver stellar projects but also meet deadlines. Many companies rely on independent contractors to meet tight deadlines.

It is worth noting that freelancers have a lot of time management skills. Freelancers have flexible work hours that allow them to complete tasks quickly. You can trust that your project will be completed on time, regardless of whether they are a digital marketer or a freelance programmer.

When a company has an urgent need for someone to fill a vacancy in its team, a freelancer can step in.
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8. Access to the global market

Companies are limited to only hiring professionals in the local area when they hire in-house workers. Businesses can openly offer freelancers the chance to access a wider talent pool. Independent contractors can be hired by business owners from any part of the world. There are many benefits to accessing the global freelance marketplace.

These include hiring skilled freelancers, identifying talent, qualifications, skills, and growing your business. You can also hire freelancers at a low rate without compromising on quality. Although it may seem strange to hire freelancers from low-cost regions, this can help you get your small business off to the right start.

9. Frees up in-house staff

When you hire a freelancer, it’s not just about freeing up your in-house workers. However, working with an independent contractor can free up your core team so they can take on more productive tasks.


Employees in a typical office or company setup focus on all aspects of business functions. This includes inventory, accounting, and marketing. This unproductive work style can be broken by outsourcing business functions to freelancers.

For example, let’s say your company has tons of digital marketing tasks like writing blog posts and email newsletters. This will free up your staff by delegating the tasks to freelance writers. This allows them to focus on core projects that will increase the success and growth of your company.
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Conclusion

In recent years, freelance workers have become very popular. Companies of all sizes can hire freelance workers to cut down on operational costs and provide high-quality services.

They can also deliver fast, flexible, efficient, and promote diversity within any business structure. The freelance market offers a way to find specialized talent, whether you are looking for an accountant, digital marketing team, or IT service provider. The best thing about freelancers is that they don’t need expensive office equipment or furniture.

Richard Gall

Richard is senior editor of The Next Tech. He studied International Communication Management at the Hague University of Applied Sciences.

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