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AdTheorent launches Advanced Predictive Creative for Advertisers - The Next Tech

AdTheorent launches Advanced Predictive Creative for Advertisers

Richard Gall
by Richard Gall — 12 months ago in Gadgets 1 min. read

AdTheorent, the electronic marketing company, only develop brand new machine-learning established a creative alternative for advertisers. The Advanced Predictive Creative (APC) enables advertisers to evaluate and make unique creative components that provide more personalised advertisement experiences.

“AdTheorent’s engineering, merchandise and innovative design teams have developed a more creative delivery platform that matches AdTheorent’s industry-leading machine learning capacities, enabling data-driven performance metrics to substitute human premise in the choice of creative components delivered to customers.”

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The APC also makes it simpler to unite multiple creative formats like product pictures with colored messaging and backgrounds. It automatically locates the best mix of components for advertising success depending on the organization’s predictive targeting versions.

Based on ancient testing using a large automotive customer, the APC helped locate the most participated audience to get a hybrid model. The APC traffic speed surpassed effort benchmarks by 15x and delivered a traffic speed which was 4x greater than the last campaign overall.

Richard Gall
Richard Gall

Richard is senior editor of The Next Tech. He studied International Communication Management at the Hague University of Applied Sciences.

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