Leveraging Mobile Learning To Increase Engagement

Why Mobile Learning Is The Future of Engagement

by Alex Noah — 3 years ago in Mobile Apps 4 min. read

Users spend their digital time on mobile platforms. You must meet users where they are if you want to encourage user engagement. It is important to ask yourself what problem I can solve for my employees by using mobile learning to increase engagement.

Why Mobile Learning Is The Future of Engagement

Mobile learning is now a big deal. We can’t get through a conversation on eLearning without mobile learning being mentioned at least once. All the major LMS companies offer mobile learning options. Mobile learning is not only a great option for users, but it’s also becoming increasingly important. CNBC [1] estimates that 72% of internet users will be able to access the internet only through their smartphones by 2025.

It may seem frustrating to try and capture the attention of mobile users if you have mastered engaging users via traditional learning platforms. The reality is that technology is constantly evolving and the way that we engage learners will also change. This is your chance to discover more about this amazing mode of learning. Learning how to engage users is a lifelong process.
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How Does Mobile Learning Reach Users?

The shocking statistics above show that the way people access the internet is not the same as logging onto a desktop computer. Accessing online content has become an increasingly popular way for people to use smartphones and tablets of all sizes and types. Pew Research Center [2] reports that nearly 85% of Americans have a smartphone. Surprisingly, more than half of Americans own a tablet.

Smartwatches are another way people can connect to the internet, but they are limited in their use, similar to the Apple watch. Although it is unlikely that people will complete learning modules on smartwatches in the near future, they will become more dependent on them to receive reminders and notifications. If you want your users to be able to meet learning deadlines, this is something that you need to remember.

Even those who have access to a computer or laptop may not be able access it reliably. These devices are often shared with family members. These devices are more likely to be available 24 hours a day.

Mobile device usage is a clear indicator that you must find users on their phones and tablets if you wish to continue reaching them.
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Mobile Learning Gives Users Agency

Mobile learning has the advantage of being able to learn anywhere, anytime. Many companies immediately see the benefits of mobile learning. Others might wonder, however, if it is worth the effort. When I tell employees to do the training, they can simply complete it at work. Training can be done anywhere.

This misses one of the many great ways mobile learning can engage learners. Mobile learning increases workplace flexibility. Employees are increasingly looking for flexibility in their workplace.

Flexibility has been a major factor in employees’ love for working at home over the past year. Employees have more flexibility and can spend time with their families, wash their clothes, or go to their favourite coffee shop.

Employees can work during the day and travel, giving them more time to visit family members or their parents. According to Forbes, workplace flexibility increases employee buy-in as well as employee morale.

Employee engagement can be increased by employee buy-in and employee motivation. Employees will feel more confident about eLearning and will be more inclined to take the training seriously.

Flexibility isn’t something you can give to your employees once in a while. Flexibility is a more daily strategy to keep your employees engaged, happy, and productive. Employees can be empowered and have more control over their own lives, even in small ways.

This will make them better workers and improve their quality of work life. If you are looking to make your workplace flexible, eLearning is another important piece.

Mobile Learning Is Learner-Focused

Mobile learning offers another way to increase user engagement. This is by finding ways to satisfy their needs in ways only mobile learning can.

The best way to get someone to engage with you is to demonstrate that your solution solves a problem in his or her life. If you’ve heard the term “learner-focused,” this is what that refers to.

Just-in-time learning is an eLearning strategy that mobile learning supports. Just-in-time training is a series of short guides or modules that employees can access at the time they need them.

If an employee is currently putting together a PowerPoint presentation, and needs a reminder about how to make it ADA-compliant for the slideshow, they can pull up a resource right away. This is just-in-time training, which can be accessed anywhere, anytime.

It is essential to provide a platform for employees that they can access at any time, anywhere. This is especially important for employees who work from home. Just-in-time learning can be accessed from a smartphone on the road, in the warehouse or on the sales floor.

If you are looking to increase engagement through mobile learning, it is important to ask yourself the following question: What problem can this platform solve for my employees?

It’s a good time to research your employees’ learning needs. This will ensure that your strategy incorporates their perspectives during development.
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Mobile Learning Is The Future Of Engagement

It will soon be almost impossible to reach all users on a regular basis via traditional platforms. If you want to create a learning strategy that engages users regularly, a desktop-based strategy is no longer viable.

Users spend their digital time on mobile platforms. These platforms are everywhere that users go. Mobile devices don’t tie people down. Mobile devices allow users to have more control over their daily lives. Users can rely on mobile devices in an emergency.

Most users are not motivated to search for training. You must meet users where they are if you want to encourage them. Mobile platforms can be used to reach users in both a physical and emotional sense.

Alex Noah

Alex is senior editor of The Next Tech. He studied International Communication Management at the Hague University of Applied Sciences.

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