Often, I see Businessman on Twitter or Facebook talk about the way the ranking factor in their websites doesn’t have to be adjusted after a algorithm upgrade because a rival is performing just as badly on the exact same variable — therefore it should not be impacting them. The upgrade has to be about something different.
This is usually an extremely bad method to ascertain why your website was struck by an algorithm upgrade, understand exactly what you have to do to your website in order to allow it to improve in the ranks after an upgrade or just generally speaking.
Whenever your website is having problems ranking well due to algorithm upgrades or general alterations by Google, what other websites do is irrelevant.
It’d be like if you’re an Olympic athlete and you decided you didn’t have to train as challenging as your main competitor trains.
Michael Phelps was infamous for eating drinking and burgers, smoking cannabis between rivals in the run-up into the 2012 Olympic Trials.
For among the largest Olympic athletes of all time he went through a time where he appeared to eliminate focus on his swimming career and skipped coaching so often that there was discussion about him not making the London Olympics.
But he not only made it. He moved on to acquire four gold and two silver awards .
On the news that Phelps, arguably the largest competition in the games — may not make it, do you believe his opponents all determined they could knock off on their coaching?
Certainly not. They trained as tough as they trained since they understand what Phelps failed and didn’t do had no impact on if they won.
They needed to be prepared. They needed to train.
They needed to eat sleep, perhaps not smoke, or drink too frequently.
They needed to maintain peak physical condition if they were going to win regardless of what Phelps failed because they had to function as best them they may be despite anybody else’s willingness.
However, did Phelps do this well in London if he had been performing so under level just ahead? When they believed he may not make qualifying rounds due to his lackluster performance?
It is because Phelps needed a body which especially helped him excel in swimming. Not simply the body he acquired from his years of practice and training, but also the body with which he came on earth.
His physical structure was so that he had a small leg up on everybody else, so when he didn’t train as he needs to have and everybody was calling him his physique assisted him perform at amounts others couldn’t without working far harder than he needed to get the job done.
This doesn’t imply that he did not have to train.
He had to train he needed to train hard, however he did not do just as much as he would he had an edge, his physicality, he helped him attain these fractions of a minute needed to triumph.
He didn’t win as many awards as he would have in London when he’d done what he was supposed to perform, but he still won after the specialists called him.
We’re at the stage in the bit in which you’re most likely wondering, so what? How can this apply to SEO?
Much like Michal Phelps hidden benefit of a body created for swimming, as soon as a website owner reaches their rival, unless they have particular internal understanding of how that website appears beneath the hood, unless they operate a profound website audit on the website they’re reviewing, they don’t understand what’s creating that website function so well — even if in a few noticeable places they’re lacking.
Just how many sailors believed of Phelps body arrangement being an edge when he wasn’t exercising as hard as they were?
It wasn’t till scientists began to test his unbelievable success they discovered that he had a potential minor structural advantage other swimmers didn’t share. *
So yes, their webpage rate is too slow as you can but do you have their connection profile?
Have you optimized your articles and names too?
Perhaps you have much information to rank?
The list can go on and on.
The matter is that your website is its own thing and it can’t be compared to other people with the goal of positions. You do not understand what’s making that additional website ranking.
So why do you use that as a step contrary to your own?
The one thing which matters is the way is YOUR website doing AGAINST Google’s calculations?