11 Link Building For SEO Mistakes To Avoid Google Penalties

How To Avoid Google Penalties: 11 Link Building For SEO Mistakes

by Neeraj Gupta — 1 month ago in Review 4 min. read
1078

One of the best prescripts for increasing your website’s online visibility is link building for SEO. SEO is the process of improving your website’s content to rank superior on search engines. Today’s world views this link-building technique as one of the online marketing strategies to operate traffic to your website.

The process of prompting links within your website’s content indicated as backlinking, is called link building in SEO. Backlinking is possible in two ways. The first method is internal backlinking, and the second is external backlinking.

The website content link is linked by internal backlinking, also known as internal backing in SEO. There have been numerous methods and strategies for link-building. There are many myths regarding link building that need to be aware of. These are the link-building techniques for SEO that you should stay away from if you want to maintain your ranking well in search engine results. Additionally, forums for SEO geeks can be helpful when you are building links.

1. Don’t Purchase Links

Links that you buy or sell are extremely dangerous, and Google can easily find them. Link building for SEO happens naturally when you have high-quality content and links.

You can purchase high-DA links, but doing so will make the post irrelevant, and Google will be able to identify it and penalize you indefinitely. Therefore, it is strongly advised that you avoid taking a greater risk, which could permanently ruin you. In terms of building SEO links, this is not a good practice.

Also read: Top 7 Industrial Robotics Companies in the world

2. Doing Unhealthy Link Exchanges/Reciprocal Links

Link exchanging is being done these days to increase the site’s DA PA. There are many websites that build links. However, in Google’s opinion, the idea of backlink exchanges or placing reciprocal links is no longer as valuable.

The DA and PA of your website can be raised by exchanging links. Being aware of low-quality links is something you should be mindful of when exchanging links. Your website is at risk from links or websites with low DA PA and spam. Links from these kinds of websites will also be viewed as spam, and search engines may deindex you. This is an example of poor link-building for SEO.

3. Avoid Low-Quality Directory Links

Even today, directory links remain a useful tactic for creating effective SEOs. You can find a plethora of both paid and free directory services online. The most well-known directories are WorldSiteIndex, Octopedia, and MOZ.

For the specific directory listing, you must exercise discretion. It would be prudent to limit your site to directories that are pertinent to it. Posting links on your website or putting them there on a regular basis is not a good way to build SEO links.

4. Link Spamming

Creating links just for the purpose of creating links is also regarded as spam. The head of Google, Matt Cutts, recently discussed how to avoid spam penalties when leaving comments on blogs. He recommended that it is best to have a varied backlink profile when doing so.

For Google, a large number of backlinks from blog comments will raise some red flags. Therefore, remember that you should post comments on websites that are related to your niche or industry.

Also read: UpTrends.ai - Is It Shut Down? Rumors, Use Cases & FAQs

5. Avoid Linking Press Releases

These days, Google does not accept free press release submission websites. Whenever Google makes changes to its indexing strategy. There are no editorial standards for these kinds of websites. They are therefore considered to be of poor quality when it comes to SEO link building.

6. Don’t link Low DA Site

According to MOZ, DA is the site’s domain authority. The quality and quantity of the content on your website determines your DA ranking. The ranking ranges from 1 to 100. The higher the DA, the more visitors your website receives and the higher the calibre of its content. It would therefore be prudent to avoid using a low DA site whenever you exchange links. Many spammy websites also have low DA ratings.

7. Low-quality content pages

Pages with poor SEO are those with poor content quality. Pages with poor on-page site content are considered low-quality content pages. Internal and external links within the content of more than 800 Oxford content articles are some characteristics of high-quality content pages, as are well-placed keywords in the post and well-managed content with the heading.

Particularly poor quality content, such as notices and ads, which are not suitable for linking. Thus, refrain from linking to websites with poor content.

Also read: What Is Walmart Credit Card Grace Period? Explained

8. Avoid Automatic Linking Software

There is an abundance of link-building software available on the market. Although this software creates links automatically, it is not regarded as a good practice. Anytime you use software or apps that link automatically, your websites may be penalized for using such tactics. These kinds of techniques are easily detected by Google and other search engines. To do this, their algorithms are more powerful.

Even though you may have quality links from these kinds of strategies, search engines can identify automatic link-building. As a result, they are punished. Google is very astute enough to see this.

9. Avoid Links with Content with Many Links

It is best to steer clear of linking to posts with a large number of backlinks whenever possible. Only one link should be included for the post with less content. It is not considered good practice to have more linking and less content.

Therefore, if you are writing a 700-word guest post, it is best to include just one backlink; if the content is longer than 1200 words, only two backlinks will be beneficial for SEO.

10. Avoid Links in Penalized Sites

You might discover that many websites are being penalized for using poor SEO and link-building practices. It would be best not to link to these websites even though they may have good DA and PA if they are penalized.

It would be prudent to remove them if they are connected. In addition to lowering your site rank, failing to do this will negatively impact your site rankings.

Also read: 10 Types of Developer Jobs: IT Jobs

11. Avoid Unnatural Linking

The links you are creating ought to be organic. They will undoubtedly improve your technical SEO if it is natural. Your site’s ranking may suffer if you link links with a lot of numbers in an unnatural way.

The backlink site link ought to be natural, high-quality, and healthy. This calibre of link is beneficial to your website. You should always stay away from unnatural linking when building links for SEO.

Also read: 9 Best Cybersecurity Companies in the World

Conclusion

While linking to your website is one of the most important ways to rank it for high traffic, you should know how to increase backlinks. Avoid the aforementioned link-building tactics at all costs for your own benefit.

Neeraj Gupta

Neeraj is a Content Strategist at The Next Tech. He writes to help social professionals learn and be aware of the latest in the social sphere. He received a Bachelor’s Degree in Technology and is currently helping his brother in the family business. When he is not working, he’s travelling and exploring new cult.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Copyright © 2018 – The Next Tech. All Rights Reserved.