Ways To Close Feedback Loop To Increase Customer Satisfaction

Ways to Close Feedback Loop to Increase Customer Satisfaction

by Vyshnavi — 3 years ago in Review 4 min. read

The Customer feedback loop is the process of providing meaningful responses to the review’s customers leave about a brand, business product, or service.

Feedbacks are important and are of two types: positive feedback and negative feedback. Positive feedback is the good reviews customers leave on being satisfied with a product or service, consequently helping in brand promotion.

Negative feedback is the reviews that reveal the inconsistencies in one’s service that made customers feel unsatisfied.

Closing feedback loops is an important step towards customer satisfaction. It is a process in which service providers or brands directly or indirectly address the queries and problems faced by customers.

It can consist of a simple reply to positive feedback or making changes in real-time to get rid of loopholes. Closing feedback is, hence, pivotal in making sure business does not reach the stagnation stage and is aligned with the evolving needs and expectations of customers.

Why is Closing Feedback Loops Important?

Closing feedback loops can lead to the enhancement of customer satisfaction. They show that marketers are interested in optimizing their business and providing better service. Given below are a few points that prove the importance of closing feedback loops:

  1. Feedback loops closed on a positive note mean optimized business. This helps retain customers, win back some of them, or even acquire new customers.
  2.  Not responding to customer feedback leaves them dissatisfied. This stops customers from recommending a business and, thus, reduces brand awareness.
  3. Not closing feedback loops means risking the trust of customers and the steadiness of sales and profit.

Closing feedback loops help in increasing market shares and brand visibility. There are various ways to ensure that feedback loops are closed, and new ways continue being discovered and implemented as business becomes more customer centric.

How to Close Feedback Loops for Customer Satisfaction

 Closing feedback loops is a process that needs time and attention. Strategy and investment are important in making the entire process easier. A few ways to close feedback loops are:

Focusing on the Source and Ensuring Proper Storage of Data:

Seeking out customer feedback using reliable customer feedback software and using it to collect and sort data is a good idea.

This Prevents the hassle of looking for misplaced or lost data and makes accepting customer feedback from various touch points easier.

Since customization and hosting real-time surveys are made smoother, the brand should go on to ensure feedback is then targeted and responded to immediately.

A customer survey satisfaction app facilitates the receiving of and replying to customer feedback by providing real-time notifications.

Personal Connection:

A personal touch is very important for customer satisfaction. Although implementing the necessary changes may take time, both positive and negative feedback calls for immediate replies.

Offline follow-up conversations are also encouraged. Setting up a customer satisfaction survey software can help. They store the feedback from multiple surveys and highlight the common key points that need immediate focus.

Following up:

Employing customer feedback software facilitates and removes friction in the communication lines between customers and brands or service providers.

Following up to close a feedback loop leaves a good impression. It ensures that progress has been made and customer satisfaction has been restored. Follow-ups are also important to not only benefit in-depth surveys but also boost customer engagement and trust.

Categorizing Customer Feedback:

A customer satisfaction survey software facilitates highlighting key feedback points swiftly. This optimizes the process of closing feedback loops and saves a lot of time and hassle.

 Feedback can be vastly categorized. For instance:

  • Marketing and Sales: This category find out how much effort a customer is putting into a transaction and the capabilities of customer support services.
  • Product Feedback: This category gives a detailed view of minor and major bugs of products.
  • Customer Service: This category helps to understand customer satisfaction and loyalty.

Acting on the Feedbacks:

Once segregating feedback according to their nature has been done, swift action needs to be taken to address them.

This kind of sorting of feedback and deciding the course of action can be done regularly by a team that investigates customer feedback.

This helps in keeping up to date with what customers are expecting and prevents lagging behind competitors in the market.

Showing Gratitude:

Showing gratitude for positive reviews is an important step that marketers often seem to overlook. Satisfied customers who put in positive feedback are reliable. They are responsible for the spread of positive word of mouth.  This can be done in multiple ways:

  • Offering Personalized Takeaways: One can freely sell or cross-sell products in a crowd of pleased, loyal customers. Offering premiums and promoting it can be very profitable with these customers.
  • Hosting Customer Loyalty Programs: Hosting loyalty programs will let the customers know that their efforts for sharing good reviews and spreading positive word of mouth are appreciated. It strengthens customer relationships and turns neutral customers into satisfied ones.
  • Discounts and Upgrades: Offering discounts, cashback, and upgrades to old customers not only makes them feel remembered but also significant. Premiums and upgrades can lure more customers and turn neutral customers into loyal ones.
Also read: Best 10 Semrush Alternative For 2023 (Free & Paid)


With customer satisfaction being a top priority in business today, it is crucial to clinching every opportunity. Platforms like happiness allow accepting customer feedback from all sectors through an interactive platform for engagement.

Customer feedback systems also allow open texting, questionnaires, and recording customer demographics and focus on industry requirements and customer experience. While attempting to make businesses savvy and frictionless, these platforms must be readily used to close customer feedback loops.


Vyshnavi is a content marketing specialist having 3+ years of experience in content writing, SEO, and social media optimization. She has been offering her services independently. Vyshnavi enjoys writing and knows the basics of digital marketing & web development too.

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