Today, you can not imagine your business without an active presence on social media. Yes, from sharing personal pics to business info, social media is everywhere.
Social media has vast importance on business. But social media is not only about sharing information and communicating with followers; there is much more. You have to stay connected with the ongoing trends.
But how do you find the relevant trend for your business? Here social media monitoring comes to the rescue and allows you to identify trends, monitor online reputation, identify sales opportunities, and improve customer experience. Thus, we can say that social media monitoring acts as an early warning signal for future crises.
Irrespective of business size and type, brands are using social media to engage with their potential and prospective customers. Well-known social media sites such as Facebook, Instagram, and Twitter let brands communicate with their customers in real-time.
Here you can see the majority of business owners using social media for different purposes. In today’s digital world, more than 340 million tweets are posted every day. So isn’t it challenging to keep an eye on everything? Indeed, it is. But this is where social media monitoring tools come into place. (source)
Social media monitoring allows marketers to do perform certain tasks such as,
- Gather consumer data
- Based on the collected data, craft social media strategy to drive ROI
- Potential to make informed decisions
Now, the question is, what is social media monitoring.
What is Social Media Monitoring?
Social media monitoring is the process of identifying and determining prevailing trends about your business through different social media and online channels. For instance, you might want to know beneath things about your brand,
- Brand mentions
- Hashtag trends
- General trends that apply to your business niche
Social media monitoring also allows you to gather important information about customers; you can utilize this data to measure social media metrics, and it helps you craft future social media strategies. Food delivery companies have integrated uber eats app clone solutions for their business using these social media tools as it allows them to collect user data and about their preferences. Later, they can craft a personalized marketing strategy for their users.
Top Social Media Monitoring Vendors
Social media monitoring entails identifying and responding to mentions of your business on different social networks through comments, DMs, and much more. There are plenty of tools listed on the Internet; make sure you have chosen the right tool for your business that helps you boost your brand awareness and facilitate the enhanced customer experience.
This blog post is all about discussing top social media monitoring tools that help you choose the one for your business. Here are the top five picks for social media monitoring. Let’s get started.
Keyhole is one of the premium and best social media monitoring tools available to help brands monitor their Twitter and Instagram accounts. From finding competitive data to most-used keywords to hashtags- Keyhole offers all. You can see past information that will help you plan your social media strategy along with the real-time data.
Basically, Keyhole is the real-time hashtag tracker tool for Instagram and Facebook. Its powerful dashboard displays the heat location of conversations. Keyhole focuses on gathering data from top social media networks such as Twitter and Instagram. However, if you have bought the paid plan, you will also get data from Facebook and YouTube.
Pricing: There are five plans; let’s see pricing for each of them. Professional plan is $199/mo, Team plan is $349/mo, Agency plan is $999/mo, Corporate plan is $599/mo, and pricing for the enterprise plan is available on-demand.
Platform Offers: Facebook, Twitter, Instagram, and YouTube
Awario is the second most used social media monitoring tool that allows brands to maintain a reputation on social media sites. It offers all the modern features at an affordable price.
All you need to set the parameters such as platform, location, and language, and Awario is set to fetch information about your brand. As we have said earlier, Awario comes with excellent features such as sentiment analysis, the share of voice, mention maps, and top influencers.
The in-built Boolean search feature allows you to get the most relevant results.
Pricing: Awario offers a 14-day free trial, and then different plans start from $29/mo.
Platform Offers: Google+, Twitter, Facebook, Instagram, and Reddit
Brandwatch helps the brands listen to their audience and understand their trends as it comes with superlative features and offers something interesting like,
- Detailed audience insights
- Powerful analytics
- Real-time data visualization
With the help of Brandwatch, brands can explore topics and trends their customers most engage with, as well as to measure overall content performance. Brandwatch’s demographic data includes gender, occupation, preferences, and location of your target and potential audience. Moreover, the tool is highly customizable and offers access to an API with various integrations.
Pricing: Paid plans start from $800/month; however, it offers custom plans based on the data access.
Platform Offers: Twitter, Facebook, Reddit, Instagram, Tumblr, and video sites.
# Sprout Social
Sprout Social is one of the most-used and popular social media monitoring tools marketers use to analyze and identify trends. It gives you accurate analytics that helps you increase social media engagement. Unlike other social media monitoring tools, Sprout Social enables you to schedule and publish posts from the dashboard.
Sprout Social’s powerful dashboard facilitates better collaboration with your marketing team. It offers the most intuitive and friendly user experience; this is why it is a highly recommended social media tool in the industry. When you enter Sprout Social, its highly interactive and powerful dashboard helps you plan what you should do next to engage people.
Pricing: Offers a 30-day free trial to new users. After that, the subscription plan starts at $99/mo to $249/mo per user.
Platform Offers: Twitter, Instagram, Reddit, and Web
Usually, for brands posting regular content across all social media platforms can get tiresome and time-consuming. If you are running a business, there is so much piled up on your table, and you may forget to post on social media. But social media monitoring tools like Hootsuite help you automate the entire process, so you never miss an opportunity to post again.
Hootsuite is one of the popular social media tools that have a robust set of premium features. Along with scheduling posts, it also allows brands to track activity across the most popular social media networks such as Instagram, Facebook, Twitter, and even Foursquare.
With Hootsuite’s help, you can also track the audience’s sentiment by location, gender, and language.
Pricing: Hootsuite offers a free version and also has different premium plans. It starts from $29/mo to $599/mo.
Platform Offers: Twitter, Instagram, and Facebook
Social media monitoring tools mentioned above have the potential to bring value in multiple scenarios- from posting and scheduling content to social media management to lead generation. Before getting started, choose a tool tailored specifically to your brand’s requirements. Usage of different tools will help you stay ahead in the social media game and become a valuable part of your social community.