AI is a subfield of computer science that enables machines to imitate human thought, decision-making, and behavior. According to massive data sets, these technologies learn and adapt, allowing them to make insights, forecasts, and recommendations. This technology has been gradually introduced into several aspects of our everyday life, including internet chatbots, facial recognition software, and self-driving cars.
The potential for AI in sales is huge, but yet to be fully unlocked. It can be used by businesses to improve lead volume, closing rate, and revenue performance by helping automate much of the process. Salesforce also found that high-performing teams are 4.9X more likely to be using AI than underperforming ones.
Artificial intelligence (AI) in sales has several advantages, including how it aids in the discovery of new prospects. Finding good prospects is a time-consuming procedure for many companies, and getting access to all of the necessary data from multiple sources is difficult. It necessitates that an organization look for connections between each data point, assess any potential relationships between them, and then evaluate the prospects. Only after this stage can they properly qualify a prospect.
AI is well suited to deal with the volume and complexity of this task, given the significant amount of data required to qualify a prospect. For example, firmographic and technographic data might eventually help you locate a large number of high-revenue, mid-market businesses interested in your product or service at your location. AI may also help you identify which leads are best suited for your business. While you may want to target large companies, you could discover that smaller organizations with similar technologies are a better indicator of lead quality.
Sales intelligence tools are the best solutions available for those who are looking to achieve this goal of finding and qualifying prospects quickly. Tools such as Triggr will help B2B sales & marketing professionals generate highly targeted lead lists at scale, complete with contact details of decision-makers who matter.Also read: Best 10 Semrush Alternative for 2021 (Free & Paid)
Other ways that AI can be used in sales:
It’s clear that your sales team will not be replaced, but rather the role of your sales team will change. Previously, the role of sales would have been spent trawling through lists to find prospects that they should prioritize and follow up on. Now, with AI, they can better spend their time on building stronger relationships with prospects.
Sales processes that are highly optimized by AI and machine learning technology aren’t a distant prospect; they already exist. Adopting the sales tools that use AI will increase the sales your team makes, putting you ahead of your competitors. To get started, you can trial Triggr free for 7 days to predict buyer intent and find the best opportunities for your sales reps.
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