Many businesses undermine the importance of product packaging. The packaging is the first thing that a customer interacts with. Apart from its obvious usage (to protect the items inside), the packaging promotes a brand.
To say that it sets the first impression is not entirely wrong. Moreover, product packaging reflects the quality of the brand and the services they offer. In many cases, the packaging will attract the buyer to purchase the product.
Product packaging also makes your business stand out from the competition. For example, Apple’s product packaging reflects the brand and its products.
They offer minimalist packaging, which makes it easy to open the product. The unboxing experience of an Apple product is unlike any other; it provides a unique experience. It is one of the things that sets Apple apart from its competitors.
There is no doubt that product packaging is essential for a business. Here are three ways that you can bring changes to your product packaging to reflect your brand.
More brands are becoming environmentally conscious of their actions. In addition to this, consumers are becoming more aware of their purchasing habits.
They are always on the lookout for products that are in-line with their ideas. Moreover, people realize that products they purchase have a direct impact on the environment. Millennials are more likely to invest in a product that promotes a green and clean environment.
Various industries can benefit by shifting to green alternatives. Instead of using non-reusable and non-recyclable product packaging, businesses have the option to use recyclable packaging material.
For instance, biodegradable packing peanuts are an alternative to styrofoam and other plastic-based cushioning material. Likewise, a corrugated box is recyclable and is used to pack a variety of items, including pizza, milk, and other nonperishable items. Cornstarch packaging is also a popular alternative to plastics. Cornstarch is made from maize plants and is recyclable.
Corporations, such as Nestle, are trying to shift to 100% recyclable and reusable packaging by 2025. According to reports, they will invest up to $2 billion in this venture.
As more corporations turn to sustainable packaging, other industries follow suit.
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Consumers tend to gravitate towards customized packaging. In addition to this, a brand’s logo on the packaging reinforces brand recognition among customers. It can also help in drawing new customers to your brand. The color and texture of the outer packing play a vital role in this. You can do a lot with simple corrugated boxes.
For small businesses, spending a lot of resources and capital on the packaging itself is not realistic. To avoid over expenditure, you can use corrugated boxes and customize them with a few things.
The brand label should also be clearly visible on the box. For this, you can place stickers on the box. You can also use packaging tape, which is available in many colors and styles.
However, if your business has a higher budget for packaging, you can incorporate more ideas. For one, you can have custom printed boxes to set your product apart from the competition.
In this, you have a variety of options. You can also have the logo printed on the box without placing stickers on it. You can use various colors to make your packaging stand out.
Apart from the exterior packaging design, focus on the inside of the packaging also. You can add personalized message cards for your customers.
You can print the inside of the lid of the box with a message or a quotation. By adding colored tissue paper and confetti, you can make your product pop out. It provides a unique experience in unpacking.
The point is that the options for customizing your product are endless. You only need to get creative with this.
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Not all businesses have an equal budget for designing the packaging for their products. Many companies offer affordable printing of boxes and also help in designing the packaging.
When designing the packaging, you should keep a few things in mind. Before you get to the design stage, you should think about your audience and the specifications of the product.
Moreover, you should consider the utility of the packaging. For an eCommerce business, the packaging should be robust. However, if you sell your product at a market, you don’t require the packaging to be robust.
You can focus on the design. Keep in mind that it depends on the product as well. Fragile products require packing material and stuffing that protects them from breakage.
When designing the packaging, you should consider the color of the logo and the font style. Moreover, you may need to consider what important information should be available on the product, including the product name, specifications, and features. For perishable products, such as food, you should also provide the date of manufacturing and the expiration date.
Often items are packed in various layers. Think about how you want to present the product to your customer. Apart from the outer layer of the packaging, add an inner packaging that keeps the product safe. You may need to place the product in a bag.
Most importantly, you need to choose the type of packing. There are various sizes and styles of packaging, including square boxes for cookies and such. Likewise, you may use packet design. It depends on the product.
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With these ideas, you can create a positive brand image and increase your customer base.
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