What Is Brand Awareness?

Brand Awareness 101 – What, Why, and How?

by Alex Noah — 3 years ago in Business Ideas 2 min. read

There are times when people have amazing ideas for a business or a startup. As such, we see more than half a million businesses being open every single year. Still, the start is not the most difficult part!

Out of those over half a million businesses, 20% fail in the very first year. Moreover, 50% of the rest fail in the fifth year of activity. Naturally, these numbers are more than just alarming. They show that small businesses don’t really know how to survive!

One of the main reasons for their lack of success is the lack of brand awareness. As such, in today’s article, we’ll tell you everything there’s to know about this concept – as well as why it is vital to your business!

What is Brand Awareness?

Brand Awareness Achieved

So, what exactly is brand awareness? Well, in short, brand awareness implies the things that people know about your brand and can use to recognize it online.

For example, take a famous logo that doesn’t come with the brand’s name – you know the company behind the logo because of its brand awareness!

On top of that, brand awareness also means that, if and when people hear the name of your brand, they should instantly think about your values and core ideas as well – not to mention the services you provide or products that you sell.
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Why is Brand Awareness Needed?

Let’s take a product that you consume daily – coffee, for example. Now, while you read coffee, you already came up with some brands that you just love, either for the taste or consistency of their product.

At the same time, you also know that a lot of companies sell coffee. Brand awareness helps a company and its products stand out from a crowd – and be chosen by
customers when shopping.

With properly built brand awareness, even people that never drink coffee will pick that one well-known brand when buying the product as a gift or such.

How is Brand Awareness Achieved?

Brand awareness is built with the help of the many advertising and marketing channels that we have available. You can start from being active on social media

platforms to having your own website, a blog, having sponsored posts on other authority websites, and so on.

However, the key thing here is to make sure that, no matter what marketing strategy you use to build brand awareness, it stays in touch with the values and ideas of your business/company.

You want to be as truthful as possible – because this is how people will remember your brand!
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The Bottom Line

Lack of proper or enough brand awareness is why both businesses and content creators fail their journey to fame and success! It’s because people either can’t remember them or remember them for the bad things they’ve done!

This is why, no matter how solid your strategies are, you should never try to paint yourself or your business as something more than it is. Successful brand awareness is built on authority, experience, and trust!

Alex Noah

Alex is senior editor of The Next Tech. He studied International Communication Management at the Hague University of Applied Sciences.

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