There are times when people have amazing ideas for a business or a startup. As such, we see more than half a million businesses being open every single year. Still, the start is not the most difficult part!
Out of those over half a million businesses, 20% fail in the very first year. Moreover, 50% of the rest fail in the fifth year of activity. Naturally, these numbers are more than just alarming. They show that small businesses don’t really know how to survive!
One of the main reasons for their lack of success is the lack of brand awareness. As such, in today’s article, we’ll tell you everything there’s to know about this concept – as well as why it is vital to your business!
What is Brand Awareness?
So, what exactly is brand awareness? Well, in short, brand awareness implies the things that people know about your brand and can use to recognize it online.
For example, take a famous logo that doesn’t come with the brand’s name – you know the company behind the logo because of its brand awareness!
On top of that, brand awareness also means that, if and when people hear the name of your brand, they should instantly think about your values and core ideas as well – not to mention the services you provide or products that you sell.
Also read: 14 Best Webinar Software Tools in 2021 (Ultimate Guide for Free)
Why is Brand Awareness Needed?
Let’s take a product that you consume daily – coffee, for example. Now, while you read coffee, you already came up with some brands that you just love, either for the taste or consistency of their product.
At the same time, you also know that a lot of companies sell coffee. Brand awareness helps a company and its products stand out from a crowd – and be chosen by
customers when shopping.
With properly built brand awareness, even people that never drink coffee will pick that one well-known brand when buying the product as a gift or such.
How is Brand Awareness Achieved?
Brand awareness is built with the help of the many advertising and marketing channels that we have available. You can start from being active on social media
platforms to having your own website, a blog, having sponsored posts on other authority websites, and so on.
However, the key thing here is to make sure that, no matter what marketing strategy you use to build brand awareness, it stays in touch with the values and ideas of your business/company.
You want to be as truthful as possible – because this is how people will remember your brand!
Also read: Top 10 IT Skills in Demand for 2021
The Bottom Line
Lack of proper or enough brand awareness is why both businesses and content creators fail their journey to fame and success! It’s because people either can’t remember them or remember them for the bad things they’ve done!
This is why, no matter how solid your strategies are, you should never try to paint yourself or your business as something more than it is. Successful brand awareness is built on authority, experience, and trust!
Top 10 News
-
01
Top 10 Data Science Job in 2021
Thursday July 22, 2021
-
02
Top 10 Technology Trends will Reshape Digital Transformation...
Sunday July 18, 2021
-
03
20 Best Fraud Detection And Prevention Software Companies
Saturday July 17, 2021
-
04
Top 10 Effective Methods for Measuring Employee Happiness
Sunday July 11, 2021
-
05
10 Best Reasons Why You Should Learn Salesforce
Saturday July 10, 2021
-
06
Top 10 Highest Paying Jobs in Technology
Sunday July 4, 2021
-
07
Top 7 Industries the New Wireless Technology Could Transform
Saturday July 3, 2021
-
08
Top 10 Data Mining Interview Questions
Thursday July 1, 2021
-
09
Top 14 Benefits of Cloud Computing for Businesses
Sunday June 13, 2021
-
10
Best 9 New Technology Trends to watch out for in 2021
Thursday June 3, 2021
Related Posts
Business Ideas
Top Digital Marketing Tips to help Small Businesses Thrive
By: Amelia Scott, Fri July 23, 2021
Any business that wants to take advantage of social media marketing trends is..
Business Ideas
How to Make Influencer Marketing Work for Your Business
By: Matt Casadona, Thu July 22, 2021
Influencer marketing can be a great addition to your digital marketing..
Business Ideas
Top 7 Ways You Can Leverage Social Media for Your E-commerce...
By: Amelia Scott, Mon July 19, 2021
Social Media is hugely popular in the eCommerce business. Statistics by oberlo..
Business Ideas
6 Ways Contact Center Automation Boosts Customer Experience
By: Babelforce , Mon July 19, 2021
Customer expectations continue to change. In fact, close to 70% of them expect..
Business Ideas
Leaders can reap the Benefits of creating a Strong Brand in ...
By: Amelia Scott, Mon July 19, 2021
A Qualtrics-commissioned study by Forrester Consulting, an experienced research..
Business Ideas
Rank On Google Using SEO
By: Alan Jackson, Fri July 16, 2021
Quickly, ranking high on Google is the most powerful thing a website owner can..
Subscribe
0 Comments